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Global Alliance For Youth Nigeria Set To Train 5,000 Youth In November

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Global Alliance For Youth Nigeria Set To Train 5,000 Youth In November

The Alliance for Youth Nigeria has taken the first step on the journey towards providing 250,000 young Nigerians with the right opportunities

Olushola Okunlade Writes

Over 5,700 youth have registered to participate in the skills training program organized by the Alliance for Youth Nigeria.

5,000 of them will be selected to take part in the training covering soft and digital skills to prepare them for the world of work.

While all participants will get to meet Industry Leaders from member companies, the best
performers will benefit from internship and mentoring opportunities in the six companies who
form part of the Alliance.

Launched in August 2021, the Alliance for Youth Nigeria is a business-driven movement of like-minded organizations passionate about working together to help young people around the country get the necessary skills to thrive in the world of work, today and tomorrow. The Alliance believes that accelerating and increasing investments in youth as well as creating direct opportunities for employment and entrepreneurship will go a long way towards tackling the current social and economic challenges posed by high youth unemployment in the country.

Members of the Alliance for Youth Nigeria include Nestlé Nigeria, Jobberman Nigeria, Sterling
One Foundation, Big Bottling Company, the United Nations Global Compact Network Nigeria, and U-Connect HR Limited. They have positioned themselves to invest in joint and individual projects to give young Nigerians meaningful work experience, internships, readiness-for-work training, and mentoring opportunities in line with the United Nations Sustainable Development Goal 8 – to promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all by 2030.

The skills training program is the first of various initiatives planned to attain the Alliance for Youth Nigeria’s target of reaching more than 250,000 young Nigerians with employability and
entrepreneurial skills to enable them to secure gainful employment or set up businesses of their own within the next 3 years.

Global Alliance For Youth Nigeria Set To Train 5,000 Youth In November

Participants will be upskilled in Personal Effectiveness and Time Management, Effective
Communication, Business Etiquette, Employability Skills, Emotional Intelligence, Critical Thinking, Idea Generation, Problem Solving, and Creativity among others.
With the kick-off of this first initiative, the Alliance for Youth Nigeria has taken the first step on the journey towards providing 250,000 young Nigerians with the right opportunities and skills to attain their highest potential as productive and contributive members of society.
Together, members of the Alliance pledge to continue to drive concrete actions to provide
solutions for measurable change in the future of the Nigerian Youth.

To sign up for The Alliance for Youth – Nigeria as an organization OR for additional information or interview requests, send an email to Corporate.Communications@NG.nestle.com

Meet Organisations that formed ‘The Alliance for Youth’ and what they do:

Nestlé Nigeria is one of the largest food and beverage companies in Africa. For over 59 years,
the company has been delighting consumers around Nigeria by consistently delivering high-quality nutritious food. With a staff strength of over 2,200 direct employees, 3 manufacturing sites, 7 branch offices, and a head office located in Lagos, the company produces and markets several iconic brands including NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI and NESCAFÉ. Nestlé’s purpose is to unlock the power of food to enhance the quality of life for everyone, today and for generations to come.

The Big Bottling Company Limited, makers of Big Cola and other carbonated soft drink flavors is an indigenous glocal company set up to manufacture premium quality soft drinks that are excellent in taste and very big on value. BBC started operations in 2015 and has continued to grow in leaps and bounds annually.
BBC’s partnership with Laliga attests to the brand’s deliberate commitments not only to
scintillating the teeming consumer’s taste buds but also associating with the most loved game in the country at the international stage.
Innovation-driven by deep-rooted consumer insights is the foundation upon which BBC’s
operations are hinged and this is the reason for which BBC brands have remained top of mind as Nigeria’s favorite soft drinks. For more information, visit www.bigbottlingcompany.com.

Jobberman Nigeria was founded in 2009, Jobberman is an online platform that provides training and placement for jobseekers, as well as the best selection of candidates for companies hiring. It is the single largest job placement website in sub-Saharan Africa and has the vision to become the leading source of talent in every market it operates in by simplifying job searching and talent acquisition; matching the right set of skills with employer’s needs. For more information about the online placement platform visit www.jobberman.com.

Sterling One Foundation is driven by the unique challenges facing Africa and the need for progressive change. They are committed to being the benchmark of positive social impact in Nigeria by creating sustainable solutions for youth empowerment and job creation via impactful sectors which are Education, Food security, Renewable energy, Gender Equality, and Health. For more information, follow @sterlingonefoundation on Instagram and Linkedin.

United Nations Global Compact Network Nigeria, a special initiative of the UN Secretary-General, the United Nations Global Compact is a call to companies everywhere to align their operations and strategies with ten universal principles in the areas of human rights, labour, environment, and anti-corruption. Launched in 2000, the mandate of the UN Global Compact is to guide and support the global business community in advancing UN goals and values through responsible corporate practices. With more than 10,000 companies and 3,000 non-business signatories based in over 160 countries, and more than 60 Local Networks, it is the largest corporate sustainability initiative in the world.
The United Nations Global Compact Network Nigeria is a business-led sustainability initiative of the UN Global Compact, it was launched in Nigeria in 2007 during the Nigerian Economic Summit. The UN Global Compact Network Nigeria as a Local Network strives to mobilize a local movement of sustainable companies and stakeholders with the aim of improving the lives of future generations.
Guided by The Ten Principles and the 17 SDGs, we support companies and stakeholders in
understanding what responsible business means within a global and local context and provide
guidance to translate sustainability commitments into action. Global Compact Network Nigeria stimulates and facilitates the creation of local connections and serves as a catalyst to companies and stakeholders to achieve Agenda 2030.
For more information, follow @globalcompactnigeria on Instagram, UN Global Compact Network Nigeria in Linkedin or visit our website at www.unglobalcompactng.org

U-Connect HR Limited, known as U-Connect is a Fully Owned Nigerian Company Incorporated in 2004, with Headquarters in Lagos and Regional Offices in Abuja and Port Harcourt.
They provide strategic HR solutions to their valued clientele. Their Services Include, HR Consulting, Personnel Outsourcing, Head Hunting, Training (e-learning), Pre-Assessment Testing, and Verification Services. U-Connect Launched First of its kind HR Online Recruitment Platform on 29 June 2016 –Gr8jobsng which provides a huge database of candidates nationwide. Recruited/Outsourced/Trained over 9,500 employees for various clients in different industries with 65% of their workforce in the Banking Industry.
They are an award winner from the AllWorld Network and Harvard Business School. One of
Nigeria’s 50 fastest-growing firms. As a Business, they draw competitive strength from an active international partnership with organizations such as George Town University, Mcdonough school of business, Washington DC, E-skills Test and Assessment (USA), Procall Solutions (SA), Zobble (India), and Synergy International, UK.

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Dangote Wins ECOWAS’ Manufacturing Brand Of The Year Award

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DANGOTE WINS ECOWAS’ MANUFACTURING BRAND OF THE YEAR AWARD

…Cement, Sugar win Brands of the Decade

Olushola Okunlade Writes

Africa’s largest business conglomerate, Dangote Industries Limited has been adjudged the Outstanding Indigenous Conglomerate of the Decade, carting home eight different Economic Community of West African States Manufacturing Excellence Awards (EMEA) in the process.

In the same vein, two subsidiaries of Conglomerate, Dangote Cement Plc, and Dangote Sugar Refinery Plc also received awards from the renowned Marketing Edge magazine’s Brands of the Decade.

While the EMEA awards were given by Nigeria’s Daily Independent Newspaper and its BusinessDay Ghana counterpart, the Brand of the Decade for Dangote Group subsidiaries were received at the 10th edition of the leading brand magazine, Marketing Edge’s 2022 Summit and Award Night themed “Technological explosion in the digital Age – Imperatives for the marketing communications industry”, which held in Lagos.

It was a gale of accolades as the Dangote brand was named number one brand by all standards with its Sugar and Cement brands as the two brands, which company has contributed tremendously to the infrastructure development not only in Nigeria but Africa in the last 10 years.

Speaking at the event, Mr. John Ajayi, Publisher/CEO of Marketing Edge Publications described this year’s awards as one with a special attraction and uniqueness, designed to reboot, restart and re-energize the social, intellectual, and entrepreneurial landscape of the Nigerian Integrated Marketing Communication (IMC).

While eulogising the management of Dangote Group for the business strategy that has helped in positioning the brand well ahead of others in the industry, he explained that the award event was organised to “celebrate the best and brightest brands”

According to him, the award to Dangote brands are in recognition of its leadership and domination in the various market segments and categories, adding that the recognised brands are brands that “continue to make the Nigerian consumers happy and satisfied”.

The Marketing Edge publisher, while giving the business trajectory of the past 19 years, saluted the various winners and their managements for their roles in making Nigeria proud, citing an instance of how Dangote Cement and Dangote Sugar have made Nigeria self-sufficient in cement and sugar production.

In his response to the new awards, Mr. Anthony Chiejina, Group Chief, Branding & Communications Officer, Dangote Industries Limited (DIL), said the Group’s brand remains at the forefront of African enterprise and that the brand, since its inception, has touched the lives of many by providing their basic needs.

Expressing gratitude to the management of Marketing Edge publications for the recognition, Mr. Chiejina explained that consumers are loyal to brands that are purposeful and that is “why we have designed a strategy that creates that purpose.” “Because we understand the power of brands, we have positioned all our businesses to be consumer-centric so that it can inspire millions of people behind it”, Mr. Chiejina stated.

The ECOWAS awards won by the company included ECOWAS Manufacturing Company of the Year; ECOWAS Manufacturing Company CEO of the Year; ECOWAS Manufacturing CSR Company of the Year; ECOWAS Cement Manufacturing Company of the Year; ECOWAS Sugar Manufacturing Company of the Year; ECOWAS Salt Manufacturing Company of the Year and ECOWAS Fertiliser Manufacturing Company of the Year.

The awards won during Marketing Edge Magazine’s 2022 summit included Outstanding Indigenous Conglomerate won by the Dangote Industries Limited, Cement Brand of the Decade, and Sugar Brand of the Decade.

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World Champion, Tobi Amusan, Now Glo Ambassador

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World Champion, Tobi Amusan, now Glo Ambassador

Olushola Okunlade Writes

Nigeria’s Digital and Telecommunications services provider, Globacom, has announced the appointment of the current AfricanCommonwealth, and World Champion in the 100m hurdles, Tobi Amusan, as its latest Brand Ambassador.

She was unveiled to the media at a ceremony held on Thursday, September 29, 2022, at the company’s headquarters, Mike Adenuga Towers, in Victoria Island, Lagos.

World Champion, Tobi Amusan, now Glo Ambassador
Tobi Amusan, Glo Ambassador.

Tobi became the first Nigerian world champion in an athletic event when she won the gold medal in the100 meters hurdles event at the 2022 World Athletics Championships. She set a new world record of 12.12 seconds in the semifinal and followed this up with 12.06 seconds in the final to take the gold medal.

Speaking at the event, Globacom’s Regional Manager, Sales, Lagos, Lawrence Odediran, said that the company’s decision to make Amusan its ambassador was not just to reward her for her sterling accomplishments, but also to promote the growth of sports in Nigeria and encourage the country’s teeming youths to aspire toward realizing their dreams by looking up to the new ambassador as a mentor.

“At Globacom, we are very proud of what Tobi Amusan has achieved in her athletics career. She is an embodiment of the Nigerian spirit of resilience, hard work, and enterprise which enabled her to excel irrespective of the enormity of the challenges she encountered in her quest for success. These are qualities that Globacom identifies with”, Odediran stated.

World Champion, Tobi Amusan, now Glo Ambassador

He explained that Tobi Amusan has become a testimony to the famous saying by Malcom X that “the future belongs to those who prepare for it today”, adding that “she prepared very hard in the previous years and today belongs to her.”

“Tomorrow is also waiting for other determined Nigerian and African youths who begin their preparations today. We, therefore, urge them not to be discouraged by present challenges, but to continue to strive to realize their dreams”, he concluded.

Speaking at the event, a very delighted Tobi Amusan thanked Globacom for appointing her as its ambassador. She promised to be a good representative of the company and the youths at all times. The new ambassador also assured the company that she would continue to project a positive image of the brand across the world. “I am proud to be associated with Glo as its brand ambassador. It is a proudly Nigerian company doing great things and empowering Nigerians. I am grateful to the Chairman, Dr. Mike Adenuga, Jr., for giving me this amazing opportunity,” she declared.

A two-time African Games champion in the event,  Amusan who also won back-to-back African and Commonwealth titles in 2018 and 2022 in the 100m hurdles event wrapped up her long and successful 2022 campaign by competing in the 100m hurdles at the Zurich Diamond League event, which she won in 12.29 seconds.

The event was attended by top sporting personalities, the media, and the management of Globacom Limited.

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Top 50 Brands: Dangote Emerges Most Valuable For Fifth Consecutive Year

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World Water Day: Dangote, Others Make Case For GroundWater Protection

Olushola Okunlade Writes

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom, and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank, and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement released after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of the value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized, and admired brands in Africa”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building a formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brands. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making a proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among the top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as the first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media, and Building & Construction Services returned with 2 brands each which is 4% for each. Samsung, Multichoice, and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr. Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of the top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity, and potential in Nigeria.

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