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Nestlé Takes Empowering Rural Women To SouthWest Nigeria



Participants at the program at Nestlé Empowering Rural Women (NERW) in Nigeria project phase two launched yesterday in Oshogbo.

…As 50 Women To Benefit From Second Phase Of Nestle Nigeria Project

Olushola Okunlade Writes 

An additional 50 women are to benefit from the second phase of the Nestlé Nigeria project – Empowering Rural Women in Nigeria. Nestlé Empowering Rural Women in Nigeria project phase two launched yesterday in Oshogbo.

This brings the number of women reached so far under the program which aims to reach 300 women across the country to 100.

Nestlé Nigeria, one of the largest food and beverage companies in Africa. For over 59 years, the
company has been delighting consumers around Nigeria by consistently delivering high-quality nutritious food. With a staff strength of over 2,200 direct employees, 3 manufacturing sites, 7 branch offices, and a head office located in Lagos, the company produces and markets several iconic brands including NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI, and NESCAFÉ. Nestlé’s purpose is to unlock the power of food to enhance the quality of life for everyone today and for generations to come.

Wassim Elhusseini, Managing Director/CEO of Nestlé Nigeria.
Wassim El-Husseini, Managing Director/CEO of Nestlé Nigeria.

The beneficiaries comprising female retailers in Nestlé’s value chain will receive grants valued at 300% of their monthly sales in form of Nestlé products. They will also participate in training and mentorship programs which will enable them to scale up their businesses, thereby increasing their household incomes.

Nestlé Nigeria Commercial Manger, Khaled Ramadan addressing the beneficiaries
Nestlé Nigeria Commercial Manager, Khaled Ramadan while addressing the beneficiaries.

Nestlé Nigeria’s Commercial Manager, Mr. Khaled Ramadan said, “We are happy to fulfill our promise of expanding Nestlé Empowering Rural Women in Nigeria to reach more women in other parts of Nigeria. We are pleased with the progress made by the first 50 beneficiaries who currently enjoy the training and mentorship provided by Nestlé and her implementation partners – Straplan Advisory Ltd.

They are reporting faster turnover and increased revenue as well as stronger visibility of their outlets within their locations. We are therefore confident that the 50 selected retailers in South West Nigeria will also reap the full benefits of the support we are providing through training, mentorship, and grants.”

In his remarks at the launch of the second phase in Oshogbo, Osun State, Mr. Phranklin Audu, Lead Trainer & Head of Partnerships at Straplan Advisory Ltd, said, “Following the successful implementation of the pilot phase, the rural women empowerment project from Nestlé Nigeria in its second phase sees rural women from the South-Western Region (Osun & Ekiti States) benefiting from the economic and social empowerment initiative. We commend the Nestlé team for sustaining this initiative. To empower traders with 300% of their current monthly revenue at zero cost to the beneficiaries is indeed worthy of commendation”

One of the beneficiaries Mrs. Bashiru Hairat expressed her gratitude to Nestle. She said, “I want to thank Nestlé for doing a lot for my family. I am so happy that I was selected to participate in this program. The grant will increase my business and income which will enable me to improve my standard of living and that of my family.”

Nestlé Empowering Rural Women in Nigeria is designed to help rural women retailers scale up their businesses and sustain the new level of up to three times the size of their existing business. It is one of the Creating Shared Value initiatives that Nestlé deploys to help build thriving communities improving livelihoods.

The training and mentorship elements of the project are provided by Straplan Advisory Ltd who has a track record of helping rural dwellers access information and skills to improve their standards of living. Each beneficiary retailer is linked to a one-on-one mentor for guidance and consistent support over three months to ensure their success.

The first phase of Nestlé Empowering Rural Women in Nigeria was launched in the suburbs of the Federal Capital Territory in August 2021.


The Voice Africa To Launch On TV Screens This Month, With Promise Of Showcasing African Talent, Entertainment, And Excitement



The Voice Africa To Launch On TV Screens This Month, With Promise Of Showcasing African Talent, Entertainment, and Excitement

Olushola Okunlade Writes

Airtel Africa, a leading provider of telecommunications and mobile money services with a presence in 14 countries across Africa, announces today that the highly anticipated show, The Voice Africa, will debut on 26th March 2023.

Airtel Africa, as the title sponsors, has partnered with FAME Studios Africa to broadcast the show on free-to-air TV stations across its markets and Airtel TV.

The Voice Africa received 78,804 registrations from Nigeria, Kenya, Seychelles, Tchad, Uganda, Congo, Zambia, Tanzania, Rwanda, Gabon, Madagascar, Malawi, and the Democratic Republic of Congo. 12,308 talents were then selected for auditions and a total of 100, seven per country in addition to two wild cards, were chosen to proceed to the live shows in Lagos, Nigeria.

The Voice Africa will follow the format of the global show, starting out with blind auditions, battle rounds, knockouts, and playoffs, and concluding with the live shows. The show will run for 25 weeks, airing one show per week, with the first shows running the blind auditions based solely on the talents’ voices and not looks. The Voice Africa is expected to attract both a pan-African and global audience, featuring a high-profile panel of coaches and TV hosts who will witness one of the 100 selected talents eventually crowned The Voice Africa.

Anthony Shiner, Group Chief Commercial Officer, Airtel Africa said: “We are thrilled to finally bring Africa’s exceptional musical talents to the world through the continent’s version of the global award-winning show, The Voice. The Voice Africa will display African musical talent, delivering excitement and entertainment to millions across the world, whilst showcasing amazing voices, performances, and intrigues. It is an opportunity to celebrate and contribute to Africa’s music scene through real-life stories of resilience, persistence, struggle, and success that some of you can relate to and will undoubtedly impact your lives.”

Airtel Africa believes in enabling the youthful talent on the continent and has continuously supported the notion that Africa’s youth are future leaders, not only on the continent but worldwide. To show commitment and the organisation’s support, Airtel Africa has invested in various initiatives that aim to promote youthful talents and expertise in education, sports, and the innovation sectors.

In 2021, Airtel Africa announced a groundbreaking $57m investment in education in partnership with UNICEF that aims to provide and increase access to digital education for the betterment of Africa’s children’s futures. Other initiatives Airtel Africa has been involved in over the years include the MTV Africa Music Awards (MAMAs), the Zain Africa Challenge, which brought university students together in a quiz contest, and the Airtel Rising Stars, a football tournament for Under-15 boys and girls.

For more information on the Voice Africa, please visit


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BUA Cement Records Fastest Profit Expansion Among Cement Competitors



Olushola Okunlade Writes

BUA Cement Nigeria Plc has proven to be resilient in the face of macroeconomic headwinds as it recorded the fastest profit expansion among the dominant players in the industry.

The company has been recording double-digit growth in earnings since it was listed on the Nigerian stock exchange in January 2020 to become one of the most capitalised firms in Nigeria.

BUA Cement sustained its excellent performance in 2022, delivering a profit after tax (PAT) expansion of 12.42% year on year (yoy), relatively better performance when compared to Lafarge Africa (+5.10% yoy) and DANGCEM (4.90 % yoy).

In short, BUA Cement continues to outpace its rivals with double-digit growth at the bottom line (profit), it will overtake Dangote Cement as the largest firm by profit in the cement industry.

The cold commissioning of the Sokoto line 4 cement plant earlier in 2022 raised BUA Cement’s total installed capacity to 11.0MMTPA from 8.0MMTP, according to data from the company website.

Looking ahead, the company’s management plans to diversify energy sources by integrating solar energy on a limited scale of up to 10MW in 2023.

Of course, cost management and sales expansion will underpin profit margins this year, and such improvement is expected to deliver higher returns to shareholders in the form of bumper dividends and share appreciation.

It is worth noting that the company and peer rivals benefit from a price hike, which is significantly responsible for the revenue uplift.

However, inflationary pressures and volatility in currency still remains a downside risk to operating cost.

Analysts at Chapel Hill Denham Limited in research note said BUA Cement’s volume is now expected to come in at 7.4mmt, translating to a capacity utilisation of 52.0% based on an installed capacity of 14.0mmt per annum.

The cement maker’s operating profit spiked by 24.46 percent to N129.71 billion in December 2022 from N104.22 billion as of December 2021.

It trades at a price-to-earnings multiple of 33.30 while its shares trade at N92.45 as of March 1, 2022.

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7up Rebrands Logo, Unveils New Exciting Identity



7up Rebrands Logo, Unveils New Exciting Identity

Olushola Okunlade Writes

Seven Up Bottling Company has announced a rebranding of its 7Up product with new packaging and identity. 

According to the company, the rebranding exercise happened to be 7Up first major overhaul in over seven years

PepsiCo, an international distributor has announced the rebranding of the 7Up product. The rebranding exercise is said to be the first major redesign in the last 7 years. Mauro Porcini, who spoke about the rebranding exercise said that the decision to rebrand aligned with the new “UPliftment’ brand strategy which would increase its international positioning.

He added that the new design which was launched with the expression, ‘New Get Up, Same 7UP’ would be used everywhere 7UP and 7UP Zero Sugar are sold.

“UPliftment is a concept that resonates with people globally. Our new visual identity for 7Up was inspired first and foremost by the brand’s creation of moments of UPliftment throughout its history.

“The PepsiCo design and innovation team created a bright and confident visual identity system that will echo across cultures, regions, and languages. The new 7UP features the brand’s signature punchy green, but with added citrus hues and distinct high-contrast lines that portray a feeling of upward energy.”, Porcini said.

7UP Vice President, Global Brand Marketing, Eric Melis also commented on the rebranding exercise saying ” “We’re excited to shine a light on our international positioning and reveal our visual identity system to the world. 7UP has always provided people with refreshing UPliftment through consumption and that’s why it feels like a natural fit for us to drive this narrative forward and center UPliftment within everything we do.

“We’ve got one brand with two great product offerings, and we can’t wait for the world to see what else we have planned.”

Melis also disclosed that the new identity would be taking effect globally on 7Up products in March 2023.

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