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NSDC ES, Zacch Adedeji Lauds BUA Foods On Contributions Towards Development Of Nigerian Sugar Sector

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NSDC ES, Zacch Adedeji Lauds BUA Foods On Contributions Towards The Development Of Nigerian Sugar Sector

…NSDC EXECUTIVE SECRETARY, ZACCH ADEDEJI LAUDS BUA FOODS ON CONTRIBUTIONS TOWARDS THE DEVELOPMENT OF THE NIGERIAN SUGAR SECTOR

Olushola Okunlade Writes

BUA Foods Plc has received commendations from the National Sugar Development Council (NSDC) over the level of progress made at its wholly-owned subsidiary, LASUCO Sugar Company Limited (LASUCO) which sits on 20,000 hectares of arable land in Lafiagi, Kwara State.

Over the years, BUA foods have invested heavily in the backward integration program of the Federal Government under the supervision of the NSDC. When fully completed, the over $300million integrated sugar factory will comprise of a sugar mill with a capacity of 10,000tons of cane per day, a sugar refinery with an annual capacity of 220,000metric tonnes, a 35megawatts power generating plant to fuel the factory with the potential to supply the national grid and a 20million liters per annum ethanol production plant. The plantation also has a 3km airstrip of international standard, built to support its operations.

Addressing the NSDC team in Lafiagi, the acting Managing Director, BUA Foods, Engr. Ayodele Abioye said the visit was timely as it restates the company’s drive to ensure the advancement of the food sector and the Nigerian economy.

According to Abioye, “We thank the National Sugar Development Council. We are glad you like the level of work that has gone into this plantation and remain committed to fully attaining the backward integration program. Its role in conserving foreign exchange, boosting local capacity, creating jobs, enhancing skill acquisition and ensuring that less emphasis is placed on imported raw materials is clearly understood’’

“We believe at take-off; this enormous project will make a huge impact on our business and the aspirations of the council”.

NSDC ES, Zacch Adedeji Lauds BUA Foods On Contributions Towards The Development Of Nigerian Sugar Sector
His Royal Majesty, Alhaji Mohammed Kudu Kawa, the Emir of Lafiagi flanked by the Executives of the National Sugar Development Council (NSDC), Executives of LASUCO, and BUA Foods Plc at the Emir’s palace in Lafiagi, Kwara State.
NSDC ES, Zacch Adedeji Lauds BUA Foods On Contributions Towards The Development Of Nigerian Sugar Sector
Left-Right: Labaran Saidu, Senior General Manager, Lafiagi Sugar Company (LASUCO); Ayodele Abioye, Ag. Managing Director, BUA Foods Plc; Adedeji Zacch, Executive Secretary, National Sugar Development Council, and Abdulrasheed Olayiwola, Chief Finance Officer, BUA Foods Plc during the council’s visit to the Industrial Complex of LASUCO in Lafiagi, Kwara State.
NSDC ES, Zacch Adedeji Lauds BUA Foods On Contributions Towards The Development Of Nigerian Sugar Sector
Left-Right: Labaran Saidu, Senior General Manager, Lafiagi Sugar Company (LASUCO); Habib Abdullahi, National Sugar Development Council (NSDC); Abdulrasheed Olayiwola, Chief Finance Officer, BUA Foods Plc; Adedeji Zacch, Executive Secretary, NSDC; Ayodele Abioye, Ag. Managing Director, BUA Foods Plc; and Adewunmi Desalu, Communications Director, BUA Foods Plc during the council’s visit to the Sugarcane plantation at LASUCO in Lafiagi, Kwara State.

Speaking during the working visit to the plantation, the Executive Secretary of the National Sugar Development Council (NSDC) Zacch Adedeji, said: “the President Muhammadu Buhari’s led Government is committed to revamping the sugar industry through the Nigeria Sugar Master Plan, (“NSMP”) which has the capacity to ensure we grow what we eat, and eat what we grow while providing job opportunities for millions of Nigerians.

Adedeji who thanked BUA Foods for its resilient commitment towards the Backward Integration Programme (BIP) expressed satisfaction with the level of progress made at the integrated sugar factory adding that Nigeria is a step closer to achieving self-sufficiency in sugar production.

“At the sugar council, our aim is to locally produce 70% of Nigeria’s sugar consumption which is currently at 1.7metric tons per annum. LASUCO is expected to play a pivotal role in the achievement of this goal as it’s expected to contribute up to 25% of the targeted local consumption based on its capacity”.

Adedeji added that “I am impressed with the level of progress I have seen here. All that’s required is to further develop the field to which I have seen the commitment of the BUA team to meet that”.

The company is working towards supporting farmers through an out-grower scheme to increase sugar cane production and provide a springboard for expansion of its local sugar production while impacting the host community and the Nigerian economy at large.

Earlier, Alhaji Mohammed Kudu Kawa, the Emir of Lafiagi described the project as a “game-changing initiative” that will spur the development of the community.

According to him, “For us, the BUA-LASUCO project is a dream come true for Lafiagi as there are only a handful of towns that can boast of a $300m dollar investment. We are proud of this project and very happy it is situated in our area. The potentials are huge, the type of transformation this project will bring Lafiagi beats the imagination. Today, we are on the world map due to the 3km runway. We are very happy and committed to this project; There is nothing BUA needs that we will not accommodate”.

Know More About BUA Foods PLC

BUA Foods is a leading food business with well-diversified and scalable operations producing sugar, flour, pasta, rice, and edible oils. With strategically located plants across Nigeria, coupled with a cordial alliance with local stakeholders in host communities, BUA Foods is a resilient business built on a strong brand proposition and is an operator with a reputation for delivering high-quality products.

BUA Foods continues to invest in modern technology for efficient food production, innovatively expanding with strategic partners across the value chain. The company is also well-positioned to leverage significant export potentials across West Africa and the larger African continent.

Headquartered and listed in Nigeria, BUA Foods has become one of the most capitalized companies on the NGX and a leading consumer goods firm by market value.

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Top 50 Brands: Dangote Emerges Most Valuable For Fifth Consecutive Year

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World Water Day: Dangote, Others Make Case For GroundWater Protection

Olushola Okunlade Writes

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom, and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank, and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement released after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of the value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized, and admired brands in Africa”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building a formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brands. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making a proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among the top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as the first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media, and Building & Construction Services returned with 2 brands each which is 4% for each. Samsung, Multichoice, and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr. Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of the top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity, and potential in Nigeria.

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BIC Partners With Afropop Star Yemi Alade 

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BIC Partners with Afropop Star Yemi Alade

Partnership with African Artist, Singer, and Education Advocates to Drive Cultural, Educational, and Brand Initiatives in the Region

Olushola Okunlade Writes

BIC, a world leader in stationery, lighters, and shavers, announced its partnership with Nigerian Afropop star, songwriter, actress, and education advocate Yemi Alade.

The partnership, facilitated by Trace Studios, kicked off during the Back-to-School season in West Africa with the debut of the third installment in BIC’s original video series, Get A Pen You Can Rely On, which highlights the importance of having high-quality and reliable writing products both inside and outside the classroom.

The partnership includes additional education-based initiatives to be announced that will unfold throughout the season, furthering BIC’s commitment to improving learning conditions for 250 million students by 2025. Together with BIC, Alade will tap into her extensive experience as an artist and advocate to inspire self-expression, creativity, and a passion for learning in young Nigerian and West African students.

“As a Nigerian, education enthusiast, and a Victory Grammar School and University of Lagos graduate, I am ecstatic about the upcoming initiatives with BIC that aim to develop and shed light on the importance of education in Nigeria and West Africa”, said Alade. “Partnering with BIC on this campaign was purposeful and fun, as I continue to aim to positively impact upcoming generations.”

Commenting on the campaign, Guillaume Groues, General Manager at BIC Nigeria, said: “We are extremely proud to be working with Yemi on our new Back-to-School campaign, an exciting and first-of-its-kind collaboration in West Africa for BIC. Her passion for education and experience as a Goodwill Ambassador for the United Nations Development Programme makes Yemi an ideal partner. With her help, we look forward to fostering a love for education this Back-to-School season in Nigeria and beyond.”

BIC has demonstrated its commitment to education through various initiatives including Global Education Week; the BIC Cristal Pen Awards; partnership with Enactus; and its ongoing work through the company’s philanthropic arm, the BIC Corporate Foundation. The partnership with Yemi Alade in West Africa is an extension of BIC’s commitment to education and to its investment in West Africa, particularly Nigeria, Africa’s biggest market and most young and dynamic population.

For previous videos related to the Get a Pen You Can Rely On campaign, click here and here. For the latest videos featuring Yemi Alade, click here and here.

About BIC: A world leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC ® Kids, BICFlexTM, BodyMarkTM by BIC ®, Cello®, Djeep ®, Lucky ® Stationery, Rocketbook ®, Soleil®, Tipp-Ex®, Us.TM, Wite-Out®, Inkbox TM, and more. In 2021, BIC’s Net Sales were 1,831.9 million euros. The Company is listed on “Euronext Paris,” which is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit about.bic.com or follow us on LinkedIn, Instagram, Twitter, or YouTube

About Yemi Alade: Yemi Alade is a Nigerian Afropop singer, songwriter, actress, and activist. She won the MTV African Music Awards for Best Female in 2015 and 2016 consecutively and was nominated for Artiste of the Year in 2015, making her the first female to win the MAMAs for Best female consecutively twice and nominated for Artiste of the Year. In 2015, Alade was the first African female to be nominated for the MTV Europe Music Awards (EMAs) and She was nominated for the BET awards for Best International Act: Africa in 2015 and 2016. Yemi is also applauded for her creative and overwhelming stage performances, fashion, and music videos, She has won The Headies Award for Best Performer twice, 2018 and 2019. The slot was initiated at The Headies 2018 and she was the first artiste to win the category.

Yemi Alade has engaged in advocacy programs over the years of her music career.

On 7 November 2018, Alade visited her secondary school Victory Grammar School, Ikeja where she also engaged in charity work. In 2020, Alade joined the United Nations Development Programme to speak for the protection and aid of poor people across Africa affected by the coronavirus pandemic.[1 On 23 September 2020, Yemi Alade was appointed a Goodwill ambassador for the United Nations Development Programme (UNDP) by the organization’s administrator Achim Steiner. She pledged with the UNDP that her focus on Sustainable Development Goals would be on inequality, empowering women, and creating awareness of the impact of global climate change.

About Trace TV: Launched in 2003 and originating from an iconic magazine, Trace has grown into an Afro Urban cultural entertainment force with 350 million fans and a mission to empower and uplift young people globally. Trace media, digital, entertainment and education platforms are available in 180 countries and are segment leaders in Africa, Brazil, France, Brazil, the UK, the Caribbean, and the Indian Ocean. More about Trace:  www.TRACE.COMPANY.

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Dangote Sugar Commits Billions To CSR Schemes In Adamawa, Nasarawa 

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Dangote Sugar Commits Billions To CSR Schemes In Adamawa, Nasarawa

Olushola Okunlade Writes

The Dangote Sugar Refinery Plc (DSR) has scaled up its social intervention programs around host communities in Adamawa and Nasarawa States where its Backward Integration projects are located.   

The Group is investing hugely in raw sugar production as part of the Federal Government Sugar Master Plan. 

This is coming on the back of $500m that has so far been injected into the project in Nasarawa.   

National Sugar Development Council (NSDC) has developed a road map for the realization of self-sufficiency in the sugar sector within a short time. Thus, the Nigeria Sugar Master Plan (NSMP) gave birth to Sugar’s Backward Integration Policy (BIP).   

Billions of naira have been expended in social intervention schemes around the communities hosting DSR Numan in Adamawa, and Tunga Sugar Project in Nasarawa.   

The company said with 78,000 hectares of farmland in Nasarawa, and 32,000 hectares in Adamawa, it is creating thousands of employment opportunities for Nigerians.   

Currently, over 600 workers are being engaged, while 90MW is to be generated in the Dangote Sugar Project in Tunga, Nasarawa State.  

The Dangote Group is the second largest employer of labour after the federal government.   

While speaking at a recent Annual General Meeting (AGM) of the company, the Chairman of Dangote Sugar Refinery, Aliko Dangote, noted that Nigeria could rake in foreign exchange of up to $700 million yearly from the BIP scheme.  

He warned that the BIP scheme must be protected to insulate the Nigerian economy and create jobs.  

“If the national sugar master plan is followed strictly and the players follow the rules, the country will be better for it as Nigeria will save between $600 million and $700 million annually as forex,” he said.  

A statement from the Corporate Communication Department of the company said when the factory is fully operational; it would have the capacity to crush 12,000 tons of cane per day,   

Some of the Corporate Social Responsibility projects executed include the provision of blocks of classrooms, scholarship, water scheme, rehabilitation and opening up of road network, and construction of health center, among others.   

Minister for Industry, Trade, and Investment Otunba Niyi Adebayo who was on a working tour of the Dangote’s expansive Savannah Sugar Company (SSCL) Ltd in Numan, Adamawa State, and the Tunga sugar project site in Nasarawa State, had described the projects as “huge, impressive and amazing.”  

The Minister said: “It’s a very impressive sight.  It’s amazing that such a project exists in this place. What we’ve seen so far from all the plantations we’ve been to is very impressive. We are impressed with the level of work they are doing.”  

In the same vein, in the DSR Numan, the company is not resting on its oars.   

In 2020, the company constructed multimillion-naira blocks of classrooms, administration blocks, and an examination hall.   

DSR Numan has also intervened in the provision of electricity through the donation of 300KVA to the Gyawana Community, as well as the donation of a 27KVA Generator to the Lamurde Community.   

The company has also instituted an out-grower scheme in DSR Numan, of which 294 people have so far benefited.    

Its intervention in the area of road infrastructure has been very huge, some of which include: the rehabilitation of the Gyawana-Lamurde road, Gyawana-Zekun road  

Gyawana Township road, the rehabilitation of Dubwangun road, and the rehabilitation of Opalo-Zekun roads, among others.   

The company has also doled out financial support to youth, religion, and development-based groups in Adamawa State.   

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