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Who Wants To Be A Millionaire?: UP, Payattitude, Payarena, Hope PSBank Unveiled As New Sponsors

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https://businessechomagazine.com/2022/02/17/who-wants-to-be-a-millionaire-up-payattitude-payarena-hope-psbank-unveiled-as-new-sponsors/

…Frank Edoho returns as host

Olushola Okunlade Writes

The new sponsors for the award-winning and ace TV game show, Who Wants To Be A Millionaire? Series 2-The Rebirth has been unveiled. The new sponsors are; UP, Payattitude, Payarena, and HopePSBank.

The companies are members of UP Group-Nigeria’s premier Payments and Financial Technology Company and  Leaders in Digital Payments Innovation.

The new sponsors were unveiled at a special Sponsor and Host Reveal event held at the Federal Palace Hotel, Lagos, on Sunday, February 6, 2022. The Popular TV Broadcaster, Frank Edoho, also returned as the show host as he was revealed to the guest and audience who watched the event on live stream amidst cheers and applause.

Delivering his keynote speech at the event, the Managing Director of UP,  Agada Apochi, explained the group’s decision to sponsor Who Wants To Be A Millionaire? Series 2-The Rebirth‘was borne out of the desire to educate, excite and entertain Nigerians by bringing back the game show that keeps families at the edge of their seats.

Apochi further stated that the investment in the game show is not only aimed at promoting the brands in the company’s portfolio but geared towards building a better future for Nigeria by informing, educating, and entertaining them.

“Entertainment brings people together, whether it is football or show. It brings families together colleagues together. It is for that reason we are investing in entertainment. For that reason, we are bringing back Who Wants To Be A Millionaire?. For us in the UP group, we should invest in this TV game show not only because we want to promote our brands but also because we want to see a better Nigeria. You would agree with me there is no better way to build a better future for Nigeria than investment in education”, he said.

The show would help promote knowledge acquisition and allow Nigerians to realize their economic dreams by winning cash prizes every week for 52 weeks.

He further disclosed that the company would be leveraging its expertise in technology to open up the space. Nigerians can now participate in the show from the comfort of their homes using the Payattitude USSD code *569# or USSD codes of Payattitude partner Banks. “This is the first of its kind. With ease from your hand-held device, you can download the Payattitude app or dial *569#, and you can then link your Banks’ accounts to Payattitude. For the first time, you no longer need SMS code to play a game of this kind, which is the first of its kind in Nigeria,” he added.

In his remarks at the event, Hakeem Condotti, the Chief Executive Officer of BLK Hut, the franchise owner of Who Wants To Be A Millionaire? In Nigeria, explained that Who Wants To Be A Millionaire? Series 2-The Rebirth is produced in Nigeria by BLK Hut under the license of Sony Pictures. He noted that BLK Hut is ready to deliver international, creative, and quality content for the admiration of Nigerians.

“It is a great deal of excitement for us to be involved in the production of the iconic game show, Who Wants To Be A Millionaire? which a lot of Nigerians have been looking forward to gracing their TV screens. We are aware of the expectation, and we can assure everyone that the quality of the content week in week out would be superb. We have the capacity and the resources to deliver entertaining and educative content that lives long-lasting memories,” he said.

Speaking immediately after his unveiling as the host of the Who Wants To Be A Millionaire’ Series 2 — The Rebirth,  Frank Edoho announced that the show comes back with some latest innovations, including a new staggering star prize money of Twenty Milion Naira ( N20,000,000.00)

Edoho also announced that apart from the usual three lifelines which lovers of the show are familiar with. ’50/50′ – where the computer eliminates two random wrong options leaving the right option and the other remaining wrong option.

‘Phone a Friend’ – where the contestant has 30 seconds to call one of their five prearranged friends to read the question and four possible alternatives to the friend who has the remaining time to offer input.

And ‘Ask the Audience’ – where the audience members use touchpads to designate what they believe the correct option to be, the percentage of the audience choosing each specific option is then displayed to the contestant —  a new lifeline has now been added for this Series 2, ‘Ask The Host.’

This lifeline gives the contestants one chance to ask the host to answer the question.

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Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

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Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Olushola Okunlade Writes

As part of its contribution to driving pop culture in Nigeria, Pepsi Naija in partnership with Africa Magic Viewer’s Choice Awards (AMVCA) showcased a Pepsi-inspired collection at the first-ever AMVCA Runway show.

Ten super talented young fashion designers who participated in the show designed a Pepsi-inspired collection. Their designs incorporated the brand colors, logo, and other elements that represent the brand – authenticity, passion, and youth.

The keenly contested show saw Sophie Nwabunike and Obinna Omeruo emerge, as winners, each taking home, a N1 million cash prize to the delight of fashion designers, influencers, content creators in attendance, and Nigeria’s ace designer, Mai Atafo, who was the host of the event.

In addition to the spectacular display of fashion, Pepsi Naija in its usual style brought Confam Gbedu to the event with a thrilling performance by R&B group, Styl Plus. They got the crowd singing along to their classic hits.

Some of the attendees at the event were BBNaija host, Ebuka Obi-Uchendu; Nigerian Fashion guru, Denola Grey; popular model and TV presenter, Idia Aisien and on-air personality, Stephanie, Noble Igwe, Enioluwa Adeoluwa, Lanre Da-Silva Ajayi, and Adebayo Oke-Lawal.

Pepsi Naija sponsored AMVCA Runway Show to celebrate and promote ingenuity among African fashion creatives. Pepsi Naija is renowned for its age-long affiliation with Nigerian music and growing pop culture. Going by the colorful delivery of the Runway Show, the initiative is undoubtedly one that will further endear the brand to entertain audiences across the country. 

The AMVCA Runway Show is part of activities leading up to the 8th AMVCA Night scheduled for Saturday, May 14. You can tune in live on Africa Magic channels on DStv and GOtv, from 400 pm WAT.

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Glo Creates Excitement With NIN TV Adverts, Bonus Offer

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Glo Creates Excitement With NIN TV Adverts, Bonus Offer

…“At Glo, it is all about empowerment and value addition,”

Olushola Okunlade Writes

Globacom, the telecommunications powerhouse, has brought renewed excitement to television screens and online platforms with its recently unveiled suite of adverts.

The adverts provide information on how subscribers can link their National Identity Number (NIN) to their Subscriber Identity Module (SIM) on the Glo network.

Commenting on the launch of the adverts, the company noted that the Glo NIN Offer is a one-time bonus offer applies only to customers who were barred from making outgoing calls on the Glo network as directed by regulatory authorities due to NIN non-compliance.

Once subscribers link their NIN to their SIMS, they will get a N20,000 bonus which can be used to call, browse and text on the network.

At Glo, it is all about empowerment and value addition,” the statement continued. ”This is our welcome package to subscribers we have missed on the network.”

The adverts see a return to form for the telecommunications company with celebrity and influencer-led commercials that are heavy on humor.

Glo Creates Excitement With NIN TV Adverts, Bonus Offer

Riding on a mix of the old and modern, the adverts mine the town crier trope to great effect while the use of celebrities helps to heighten viewer engagement.

The adverts that are enjoying airplay on television and online platforms feature actors and actresses like Tina Mba, Patience “Mama Gee” Ozokwor, Victor Osuagwu, Mercy Johnson, Osas Ighodaro, Damilola Adegbite, Odunlade Adekola, Timini Egbuson, Yvonne Jegede and Jide Awogbona amongst others. Comedians Gordon, Funky Mallam, Dan D Humorous, and MC Forever are featured alongside skit maker, Broda Shaggi. At the same time, musical artists Simi, Teni, and Dija are also part of the cast of the funny, riveting, and highly informative adverts.

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Adamawa, Jigawa Shine In The Savanna Conference Of The 22nd Milo

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Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship

Olushola Okunlade Writes

Two outstanding teams – Government Secondary School, Numan, Adamawa State, and Dutse Model International Secondary School, Jigawa State have emerged champions in the boys and girls categories respectively at the Savanna Conference of the 22nd Milo Secondary Schools Basketball Championship.

The girls from Government Secondary School, Numan, Adamawa State, outclassed their Government Girls Secondary School, Bukavu, Kano State counterparts 20 to 8 to emerge champions in the girl’s category while the boys from Dutse Model International Secondary School, Jigawa State won by 51 to 23 against the boys from Nigeria Tulip International College, Yobe, Yobe State in the boy’s category.

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship
Funmilola Oyewole, Category Development Manager, Nestlé Nigeria PLC addressing participants of the Savanna Conference of the 22nd Milo Basketball Championship at the Sanni Abacha Stadium, Kano.

Arinze Nancy Nicholas, coach of Dutse Model International Secondary School, Jigawa State sharing her excitement on behalf of her team for emerging winners of the competition, said “I have had the dream of winning this trophy since 2016, and today, I am happy that this dream has come to pass. I am also happy that we have qualified for the finale in Lagos. We are optimistic that we can also come to Lagos to win in the national finals.”

Category Manager for Beverages, Nestlè Nigeria, Mr. Olutayo Olatunji, reiterated Nestle’s commitment to developing talents, enforcing a healthier lifestyle, and instilling values and lessons for success through sports. He said, “MILO, firmly believes that through participation in sports, children learn life values that help them on their journey to success.

“We are therefore happy to continue to provide this opportunity of the MILO Secondary School Basketball Championship where these young ones can continue to find the opportunities for developing qualities including leadership skills, ability to work in a team, perseverance, courage, self-belief, and respect through their participation. In a nutshell, ‘the GRIT you learn in sport, you keep for life’. We are grateful to all who supported us to make another successful championship.

The Savanna Conference was hosted at the Sanni Abacha Stadium, Kano from the 8th to 12th of May 2022. The States that make up this Conference are Yobe, Borno, Taraba, Zamfara, and host Kano. Others are Gombe, Katsina, Bauchi and Jigawa.

The Champions in both the male and female categories of this Conference will compete with winners from the other three Conferences (Central- Ilorin: 14th – 20th May, Equatorial – Enugu: 21st – 27th May, Western Ibadan: 28th May – 3rd June) in the national final at the indoor sports hall of the national stadium in Surulere, Lagos from May 26 to June 30, 2022.

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship
Wassim El-Husseini, MD/CEO Nestlé Nigeria PLC.

For over 2 decades, MILO has emphasized the importance of grit to teach schoolchildren vital life values such as determination, tenacity, endurance, perseverance, teamwork, and self-confidence. These values help them on their journey to succeed in life.

Nestlè will continue to spearhead grassroots sports development in Nigeria through its purpose of unlocking the power of food to enhance the quality of life for everyone today and for generations to come. The next conference of the Milo Secondary Schools Basketball Championship – Central Conference – will take place in Ilorin, the Kwara State capital from 14th – 20th May 2022.

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