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Who Wants To Be A Millionaire?: UP, Payattitude, Payarena, Hope PSBank Unveiled As New Sponsors

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https://businessechomagazine.com/2022/02/17/who-wants-to-be-a-millionaire-up-payattitude-payarena-hope-psbank-unveiled-as-new-sponsors/

…Frank Edoho returns as host

Olushola Okunlade Writes

The new sponsors for the award-winning and ace TV game show, Who Wants To Be A Millionaire? Series 2-The Rebirth has been unveiled. The new sponsors are; UP, Payattitude, Payarena, and HopePSBank.

The companies are members of UP Group-Nigeria’s premier Payments and Financial Technology Company and  Leaders in Digital Payments Innovation.

The new sponsors were unveiled at a special Sponsor and Host Reveal event held at the Federal Palace Hotel, Lagos, on Sunday, February 6, 2022. The Popular TV Broadcaster, Frank Edoho, also returned as the show host as he was revealed to the guest and audience who watched the event on live stream amidst cheers and applause.

Delivering his keynote speech at the event, the Managing Director of UP,  Agada Apochi, explained the group’s decision to sponsor Who Wants To Be A Millionaire? Series 2-The Rebirth‘was borne out of the desire to educate, excite and entertain Nigerians by bringing back the game show that keeps families at the edge of their seats.

Apochi further stated that the investment in the game show is not only aimed at promoting the brands in the company’s portfolio but geared towards building a better future for Nigeria by informing, educating, and entertaining them.

“Entertainment brings people together, whether it is football or show. It brings families together colleagues together. It is for that reason we are investing in entertainment. For that reason, we are bringing back Who Wants To Be A Millionaire?. For us in the UP group, we should invest in this TV game show not only because we want to promote our brands but also because we want to see a better Nigeria. You would agree with me there is no better way to build a better future for Nigeria than investment in education”, he said.

The show would help promote knowledge acquisition and allow Nigerians to realize their economic dreams by winning cash prizes every week for 52 weeks.

He further disclosed that the company would be leveraging its expertise in technology to open up the space. Nigerians can now participate in the show from the comfort of their homes using the Payattitude USSD code *569# or USSD codes of Payattitude partner Banks. “This is the first of its kind. With ease from your hand-held device, you can download the Payattitude app or dial *569#, and you can then link your Banks’ accounts to Payattitude. For the first time, you no longer need SMS code to play a game of this kind, which is the first of its kind in Nigeria,” he added.

In his remarks at the event, Hakeem Condotti, the Chief Executive Officer of BLK Hut, the franchise owner of Who Wants To Be A Millionaire? In Nigeria, explained that Who Wants To Be A Millionaire? Series 2-The Rebirth is produced in Nigeria by BLK Hut under the license of Sony Pictures. He noted that BLK Hut is ready to deliver international, creative, and quality content for the admiration of Nigerians.

“It is a great deal of excitement for us to be involved in the production of the iconic game show, Who Wants To Be A Millionaire? which a lot of Nigerians have been looking forward to gracing their TV screens. We are aware of the expectation, and we can assure everyone that the quality of the content week in week out would be superb. We have the capacity and the resources to deliver entertaining and educative content that lives long-lasting memories,” he said.

Speaking immediately after his unveiling as the host of the Who Wants To Be A Millionaire’ Series 2 — The Rebirth,  Frank Edoho announced that the show comes back with some latest innovations, including a new staggering star prize money of Twenty Milion Naira ( N20,000,000.00)

Edoho also announced that apart from the usual three lifelines which lovers of the show are familiar with. ’50/50′ – where the computer eliminates two random wrong options leaving the right option and the other remaining wrong option.

‘Phone a Friend’ – where the contestant has 30 seconds to call one of their five prearranged friends to read the question and four possible alternatives to the friend who has the remaining time to offer input.

And ‘Ask the Audience’ – where the audience members use touchpads to designate what they believe the correct option to be, the percentage of the audience choosing each specific option is then displayed to the contestant —  a new lifeline has now been added for this Series 2, ‘Ask The Host.’

This lifeline gives the contestants one chance to ask the host to answer the question.

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Airtel Nigeria Appoints Kemi Ariyo And Dhillon Hermanpreet As Directors

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Airtel Nigeria Appoints Kemi Ariyo And Dhillon Hermanpreet As Directors

Rashidat Okunlade Writes

Leading telecommunications service provider, Airtel Nigeria, has announced the appointment of two directors to join its executive leadership team.

The company named Kemi Ariyo as the new Director of Information and Technology and Harmanpreet Singh Dhillon as Director of Network Transformation and Planning.

According to Airtel, both appointments are set to bring about a new era of innovation and growth within the business.

Speaking on the recent appointments, Chief Executive Officer, Airtel Nigeria, Carl Cruz, said the notably experienced Kemi Ariyo will play a pivotal role in driving Airtel Nigeria’s digital transformation efforts and the company is pleased to elevate an excellent female leader within its ranks to the position.

On his part, Cruz stated that Mr. Harmanpreet will spearhead the telecom giant’s network transformation initiatives, geared towards strengthening its infrastructure and ensuring steady services for subscribers.

“We are thrilled to welcome Kemi and Harmanpreet on board. Their in-depth expertise and experience will be invaluable in driving our technological transformation and delivering exceptional experiences to our over 60 million users. We are confident that, with their experience and expertise, Airtel will continue to innovate and stay ahead while developing cutting-edge solutions to meet the evolving needs of our customers,” Cruz said.

Airtel Nigeria Appoints Kemi Ariyo And Dhillon Hermanpreet As Directors

Kemi Ariyo

Harmanpreet Singh Dhillon, the company revealed, brings an impressive background experience of over 23 years in the telecommunications industry and a passion for driving technological advancements.

Previously, he had served in various capacities across different organizations, including Vodafone, Nokia, Huawei, and was Chief Technology Officer at One Airtel in Karnataka, India, where he was responsible for leading the technology strategy, forecasting, expansion, operations, cost optimization, and capex planning for the networks team.

Kemi Ariyo also brings years of cross-industry and cross-continental career experience across the IT value chain with a track record of providing technical solutions geared towards service efficiency, customer experience, and business profitability.

Her contribution to Airtel started from her days as a Business Operations Analyst, under the management service at IBM, where she moved into several leadership roles until she fully joined Airtel in 2017.

Recall that Airtel recently completed the first batch of staff promotions for its financial year 2023/24. This promotion cycle saw the elevation of no fewer than 20 employees into senior leadership roles, out of whom three were women, and one out of these women was elevated to a vice president position.

 

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Airtel Nigeria Partners Top Device Manufacturers To Drive 5G Adoption

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Airtel Nigeria Partners Top Device Manufacturers To Drive 5G Adoption

Rashidat Okunlade Writes

Airtel Nigeria has announced its partnership with renowned manufacturers of 5G-enabled devices. The partnership is in line with Airtel’s commitment to enhance innovation, improve customer experience, and drive the adoption of 5G technology to transform various aspects of customers’ daily activities.

According to the Chief Commercial Officer of Airtel Nigeria, Femi Oshinlaja, the strategic partnership is not only to increase access to the latest technological advancements but also to encourage consumers to take advantage of the vast potential of 5G connectivity.

“Our partnership with leading 5G device manufacturers like Samsung, Tecno, and Infinix is a testament to Airtel’s commitment to providing our customers with access to the latest technological advancements. We believe that through this partnership, consumers will not only gain awareness about the potential of 5G but also access devices that enable them to fully embrace the benefits of this transformative technology,” he said.

A notable highlight of this partnership is the exclusive data package provided for users of the Samsung Galaxy Z Fold 5. For just 2000 naira, customers can enjoy a generous 10GB of data, allowing them to explore the vast potential of 5G connectivity.

Airtel’s partnership with smartphone manufacturers has also enabled the introduction of the lowest-priced 5G device in Nigeria such as the Samsung A14 5G, Samsung’s flagship fold and flip 5, Infinix Hot 30 5G, Tecno Camon 201 and Tecno Spark 101.

 

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Jumia Kicks Off Brands Festival 2023

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Jumia Kicks Off Brands Festival 2023

…Consumers enjoy exclusive offers from several top brands

Rashidat Okunlade Writes

Jumia, the leading e-commerce platform in Nigeria, has announced the launch of its annual brands festival campaign, targeted at promoting authentic products across a wide range of categories at the best prices directly from top brands on the platform.

 

The campaign tagged “Beta products, Beta savings,” starts on Monday, September 4th and will run through September 17th, 2023, offering millions of consumers nationwide the opportunity to buy original products from the official stores of several top brands such as Adidas, Oraimo, Nivea, Xiaomi, DeFacto, Tecno, Pernod Ricard, Infinix, Diageo, Itel, L’Oréal, Bacardi, Binatone, and Haier Thermocool.

 

In these challenging times, the essence of the Jumia Brands Festival takes on even greater significance. We are not only championing authentic products, but also making them accessible at the most competitive prices. We understand the constraints faced by today’s consumers – the need for quality products that don’t break the bank. Our collaboration with renowned international brands bridges the gap, ensuring that consumers can work within their budgets while obtaining genuine items,” said Massimiliano Spalazzi, CEO Jumia Nigeria.

 

As a young Global Company, TECNO is in the process of rapid growth. Our target consumers are motivated and non-stop pursuing innovation. Bonding between brand and our target consumers, non-stop for Excellence,” said Thompson Ani, Brand Marketing Manager TECNO.

 

Consumers can take advantage of the amazing offers during the campaign by simply downloading the Jumia App. The campaign will feature Treasure Hunt, Brand Days, Deals of the Day, and Flash Sales, where consumers can get further discounts on a number of products. The campaign is also providing free shipping on a wide range of products to consumers within Lagos, Abuja, Ibadan, Warri, Benin, Abeokuta, Akure, and Port Harcourt.

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