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Committed Collective: New Network Of Communication Agencies Launches To Promote Sustainability

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Committed Collective: New Network Of Communication Agencies Launches To Promote Sustainability

…“We’ve entered a new phase in business, we call it the impact era” – Lanre Adisa

Olushola Okunlade Wrtes

The Committed Collective, the world’s first network of Impact-driven creative agencies from Africa and the Nordics, is officially launched on February 14, 2022, which coincides with the celebration of St. Valentine’s Day.

The Committed Collective comprises of three leading independent agencies from three different countries: Måndag from Finland, Noah’s Ark Communications from Nigeria 5ive Africa from Kenya.

Committed Collective is a growing group of independent creative agencies devoted to helping clients focus on the things that matter and impact society. The group’s aim is to harness the combined forces of its current and future members to solve sustainability challenges facing businesses across the globe.

Speaking on the official launch of the network, the Managing Director/Chief Creative Officer, Noah’s Ark Communications Limited, Lanre Adisa, explained that it was symbolic to officially launch the network on St. Valentine’s Day as the group is a gift of love to Mother Earth by supporting companies in their drive to create values that are impactful, sustainable and purposeful in line with current realities beyond making profits.

“We’ve entered a new phase in business. We call it the impact era. It is a profound shift in how companies define their reason for being and how they create new value”, he said.

In his remarks, Chief Executive Officer, 5ive Africa, Jonah Otieno, stated that the group remains firmly committed to assisting companies in thriving in the new era considering the different challenges confronting businesses in today’s world.

Otieno said, “In a world plagued by climate disasters, health crises, social emergencies, and extinction events, companies have a new role to play. Purpose, sustainability, and positive impact are the only ways you can be meaningful for consumers, customers, citizens, employees, and investors alike. With our unique network, we provide you the best creative talent for accelerating sustainability and real positive impact, both locally and globally”.

Committed Collective: New Network Of Communication Agencies Launches To Promote Sustainability

Speaking on their mode of operations of the network, the Creative Director of Måndag, Arto Sivonen, revealed that members would be working with private companies and governments by deploying their best creative talents to understand the challenges and opportunities available to drive sustainable changes and impact.

Sivonen explained further that the group would take the lead in creating content that would make a significant difference in society and help move businesses forward.

ABOUT THE COMMITTED COLLECTIVE

Måndag: Måndag is impact-driven communication and marketing agency based in Helsinki, Finland, which operates globally with projects in Europe, the Middle East, India, and Africa.

The agency is noted for merging creativity with activism and action by helping organizations towards a better and more sustainable society.

Noah’s Ark Communications: Noah’s Ark Communications is a creative agency in Nigeria that has carved a niche for itself in shaping narratives that positively impact brands’ trajectory and society at large through creativity. It is an agency that believes impact becomes even more potent when storified.

5ive Africa: 5ive Africa, an East African full-service communications agency, is well respected for its strong commitment to novel solutions and real-world impact.

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Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

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Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Olushola Okunlade Writes

As part of its contribution to driving pop culture in Nigeria, Pepsi Naija in partnership with Africa Magic Viewer’s Choice Awards (AMVCA) showcased a Pepsi-inspired collection at the first-ever AMVCA Runway show.

Ten super talented young fashion designers who participated in the show designed a Pepsi-inspired collection. Their designs incorporated the brand colors, logo, and other elements that represent the brand – authenticity, passion, and youth.

The keenly contested show saw Sophie Nwabunike and Obinna Omeruo emerge, as winners, each taking home, a N1 million cash prize to the delight of fashion designers, influencers, content creators in attendance, and Nigeria’s ace designer, Mai Atafo, who was the host of the event.

In addition to the spectacular display of fashion, Pepsi Naija in its usual style brought Confam Gbedu to the event with a thrilling performance by R&B group, Styl Plus. They got the crowd singing along to their classic hits.

Some of the attendees at the event were BBNaija host, Ebuka Obi-Uchendu; Nigerian Fashion guru, Denola Grey; popular model and TV presenter, Idia Aisien and on-air personality, Stephanie, Noble Igwe, Enioluwa Adeoluwa, Lanre Da-Silva Ajayi, and Adebayo Oke-Lawal.

Pepsi Naija sponsored AMVCA Runway Show to celebrate and promote ingenuity among African fashion creatives. Pepsi Naija is renowned for its age-long affiliation with Nigerian music and growing pop culture. Going by the colorful delivery of the Runway Show, the initiative is undoubtedly one that will further endear the brand to entertain audiences across the country. 

The AMVCA Runway Show is part of activities leading up to the 8th AMVCA Night scheduled for Saturday, May 14. You can tune in live on Africa Magic channels on DStv and GOtv, from 400 pm WAT.

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Glo Creates Excitement With NIN TV Adverts, Bonus Offer

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Glo Creates Excitement With NIN TV Adverts, Bonus Offer

…“At Glo, it is all about empowerment and value addition,”

Olushola Okunlade Writes

Globacom, the telecommunications powerhouse, has brought renewed excitement to television screens and online platforms with its recently unveiled suite of adverts.

The adverts provide information on how subscribers can link their National Identity Number (NIN) to their Subscriber Identity Module (SIM) on the Glo network.

Commenting on the launch of the adverts, the company noted that the Glo NIN Offer is a one-time bonus offer applies only to customers who were barred from making outgoing calls on the Glo network as directed by regulatory authorities due to NIN non-compliance.

Once subscribers link their NIN to their SIMS, they will get a N20,000 bonus which can be used to call, browse and text on the network.

At Glo, it is all about empowerment and value addition,” the statement continued. ”This is our welcome package to subscribers we have missed on the network.”

The adverts see a return to form for the telecommunications company with celebrity and influencer-led commercials that are heavy on humor.

Glo Creates Excitement With NIN TV Adverts, Bonus Offer

Riding on a mix of the old and modern, the adverts mine the town crier trope to great effect while the use of celebrities helps to heighten viewer engagement.

The adverts that are enjoying airplay on television and online platforms feature actors and actresses like Tina Mba, Patience “Mama Gee” Ozokwor, Victor Osuagwu, Mercy Johnson, Osas Ighodaro, Damilola Adegbite, Odunlade Adekola, Timini Egbuson, Yvonne Jegede and Jide Awogbona amongst others. Comedians Gordon, Funky Mallam, Dan D Humorous, and MC Forever are featured alongside skit maker, Broda Shaggi. At the same time, musical artists Simi, Teni, and Dija are also part of the cast of the funny, riveting, and highly informative adverts.

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Adamawa, Jigawa Shine In The Savanna Conference Of The 22nd Milo

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Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship

Olushola Okunlade Writes

Two outstanding teams – Government Secondary School, Numan, Adamawa State, and Dutse Model International Secondary School, Jigawa State have emerged champions in the boys and girls categories respectively at the Savanna Conference of the 22nd Milo Secondary Schools Basketball Championship.

The girls from Government Secondary School, Numan, Adamawa State, outclassed their Government Girls Secondary School, Bukavu, Kano State counterparts 20 to 8 to emerge champions in the girl’s category while the boys from Dutse Model International Secondary School, Jigawa State won by 51 to 23 against the boys from Nigeria Tulip International College, Yobe, Yobe State in the boy’s category.

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship
Funmilola Oyewole, Category Development Manager, Nestlé Nigeria PLC addressing participants of the Savanna Conference of the 22nd Milo Basketball Championship at the Sanni Abacha Stadium, Kano.

Arinze Nancy Nicholas, coach of Dutse Model International Secondary School, Jigawa State sharing her excitement on behalf of her team for emerging winners of the competition, said “I have had the dream of winning this trophy since 2016, and today, I am happy that this dream has come to pass. I am also happy that we have qualified for the finale in Lagos. We are optimistic that we can also come to Lagos to win in the national finals.”

Category Manager for Beverages, Nestlè Nigeria, Mr. Olutayo Olatunji, reiterated Nestle’s commitment to developing talents, enforcing a healthier lifestyle, and instilling values and lessons for success through sports. He said, “MILO, firmly believes that through participation in sports, children learn life values that help them on their journey to success.

“We are therefore happy to continue to provide this opportunity of the MILO Secondary School Basketball Championship where these young ones can continue to find the opportunities for developing qualities including leadership skills, ability to work in a team, perseverance, courage, self-belief, and respect through their participation. In a nutshell, ‘the GRIT you learn in sport, you keep for life’. We are grateful to all who supported us to make another successful championship.

The Savanna Conference was hosted at the Sanni Abacha Stadium, Kano from the 8th to 12th of May 2022. The States that make up this Conference are Yobe, Borno, Taraba, Zamfara, and host Kano. Others are Gombe, Katsina, Bauchi and Jigawa.

The Champions in both the male and female categories of this Conference will compete with winners from the other three Conferences (Central- Ilorin: 14th – 20th May, Equatorial – Enugu: 21st – 27th May, Western Ibadan: 28th May – 3rd June) in the national final at the indoor sports hall of the national stadium in Surulere, Lagos from May 26 to June 30, 2022.

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship
Wassim El-Husseini, MD/CEO Nestlé Nigeria PLC.

For over 2 decades, MILO has emphasized the importance of grit to teach schoolchildren vital life values such as determination, tenacity, endurance, perseverance, teamwork, and self-confidence. These values help them on their journey to succeed in life.

Nestlè will continue to spearhead grassroots sports development in Nigeria through its purpose of unlocking the power of food to enhance the quality of life for everyone today and for generations to come. The next conference of the Milo Secondary Schools Basketball Championship – Central Conference – will take place in Ilorin, the Kwara State capital from 14th – 20th May 2022.

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