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MultiChoice Nigeria Restates Commitment To Creative Industry Growth

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MultiChoice Nigeria Restates Commitment to Creative Industry Growth

Olushola Okunlade Writes

Leading pay television service provider, MultiChoice Nigeria, has reiterated its commitment to the growth of the country’s entertainment industry. The company’s position, made known in Lagos on Tuesday, was the highlight of the discussion between MultiChoice Nigeria and the Directors’ Guild of Nigeria (DGN) during a courtesy visit to the latter.  

Discussions at the meeting revolved around opportunities for collaboration and mutually beneficial ideas with the potential to accelerate the growth of the major industry stakeholder entities such as Africa Magic, MultiChoice Talent Factory, and the DGN. 

The MultiChoice team, led by Caroline Oghuma, Executive Head of Corporate Affairs, explained that the meeting was a sign of the company’s cordial relationship with the DGN and afforded it the opportunity to formally introduce the newly appointed MultiChoice Nigeria’s executives to an important stakeholder group. 

The new executives include Busola Tejumola, Executive Head of Content and West Africa Channels; and Atinuke Babatunde, Academy Director, West Africa, MultiChoice Talent Factory (MTF), who both spoke on the importance of the relationship between both parties.

 Tejumola explained that MultiChoice Nigeria is keen on strengthening existing industry collaborations and building new ones.

“I think it is important for us to be here today to consolidate what I know the guild and MultiChoice has been building over the last few years. We think it’s time for us to work better together with the industry. We have been a part of the industry and it’s time for us now to truly collaborate.

“I know that we have areas of synergy, and the goal is to further advance the creative industry. As a brand, we are doing all we can, but we can’t do it by ourselves. We need collaborations and partnerships with different organisations that are the backbone of Nollywood and the creative industry at large,” she said. 

MultiChoice Nigeria Restates Commitment to Creative Industry Growth
Left-Right: Caroline Oghuma, Executive Head, Corporate Affairs, MultiChoice Nigeria; Fidelis Duker, filmmaker; Atinuke Babatunde, Academy Director, West Africa, MultiChoice Talent Factory; Victor Okhai, President, Directors’ Guild of Nigeria (DGN); Busola Tejumola, Executive Head of Content and West Africa Channels, MultiChoice Nigeria and Bond Emeruwa, former DGN president, during a courtesy visit by MultiChoice Nigeria team to the DGN in Lagos on Tuesday.

On her part, Atinuke noted that the MultiChoice Talent Factory initiative is crucial to the growth of the creative industry because it provides opportunities for professional capacity building.

“Through the MultiChoice Talent Factory, we would be organizing more masterclasses. Upskilling is important for us in terms of the growth of the industry.

“The Academy currently supports the industry through three major ways which are the Academy, where 20 students are trained to become filmmakers; the masterclass, where we partner with industry experts; and the last part is where we integrate with the industry to ensure that there is a synergy,” she explained.

She added that the MTF portal is important to the envisaged synergy and called on industry professionals to register on it because it provides an opportunity for collaboration and partnership through the over 11,000 people it has across Africa.

President of the DGN, Victor Okhai, who led members of the guild to receive the MultiChoice Nigeria team, commended the company for its effort at reviving its relationship with the guild.

“This is a new dawn. The partnership with MultiChoice has been symbolic. It has sold us to the world and amplified and magnified Nollywood even more.

“You have helped build capacity over the years and the benefits have been mutual for both parties,” Okhai said.

He also urged MultiChoice Nigeria to widen the room for inclusiveness, acquisition and commissioning of content by all and not a select few.  The DGN President similarly called on the MultiChoice Nigeria team to become guild members. Members of the guild present during the meeting included Zeb Ejiro, Member, DGN Board of Trustees; Matthias Obahiagbon, Fidelis Duker and Bond Emeruwa, former DGN presidents; filmmakers Uzodinma Okpechi and Perekeme Odon, DGN Public Relations Officer.

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Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

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Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Olushola Okunlade Writes

As part of its contribution to driving pop culture in Nigeria, Pepsi Naija in partnership with Africa Magic Viewer’s Choice Awards (AMVCA) showcased a Pepsi-inspired collection at the first-ever AMVCA Runway show.

Ten super talented young fashion designers who participated in the show designed a Pepsi-inspired collection. Their designs incorporated the brand colors, logo, and other elements that represent the brand – authenticity, passion, and youth.

The keenly contested show saw Sophie Nwabunike and Obinna Omeruo emerge, as winners, each taking home, a N1 million cash prize to the delight of fashion designers, influencers, content creators in attendance, and Nigeria’s ace designer, Mai Atafo, who was the host of the event.

In addition to the spectacular display of fashion, Pepsi Naija in its usual style brought Confam Gbedu to the event with a thrilling performance by R&B group, Styl Plus. They got the crowd singing along to their classic hits.

Some of the attendees at the event were BBNaija host, Ebuka Obi-Uchendu; Nigerian Fashion guru, Denola Grey; popular model and TV presenter, Idia Aisien and on-air personality, Stephanie, Noble Igwe, Enioluwa Adeoluwa, Lanre Da-Silva Ajayi, and Adebayo Oke-Lawal.

Pepsi Naija sponsored AMVCA Runway Show to celebrate and promote ingenuity among African fashion creatives. Pepsi Naija is renowned for its age-long affiliation with Nigerian music and growing pop culture. Going by the colorful delivery of the Runway Show, the initiative is undoubtedly one that will further endear the brand to entertain audiences across the country. 

The AMVCA Runway Show is part of activities leading up to the 8th AMVCA Night scheduled for Saturday, May 14. You can tune in live on Africa Magic channels on DStv and GOtv, from 400 pm WAT.

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Glo Creates Excitement With NIN TV Adverts, Bonus Offer

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Glo Creates Excitement With NIN TV Adverts, Bonus Offer

…“At Glo, it is all about empowerment and value addition,”

Olushola Okunlade Writes

Globacom, the telecommunications powerhouse, has brought renewed excitement to television screens and online platforms with its recently unveiled suite of adverts.

The adverts provide information on how subscribers can link their National Identity Number (NIN) to their Subscriber Identity Module (SIM) on the Glo network.

Commenting on the launch of the adverts, the company noted that the Glo NIN Offer is a one-time bonus offer applies only to customers who were barred from making outgoing calls on the Glo network as directed by regulatory authorities due to NIN non-compliance.

Once subscribers link their NIN to their SIMS, they will get a N20,000 bonus which can be used to call, browse and text on the network.

At Glo, it is all about empowerment and value addition,” the statement continued. ”This is our welcome package to subscribers we have missed on the network.”

The adverts see a return to form for the telecommunications company with celebrity and influencer-led commercials that are heavy on humor.

Glo Creates Excitement With NIN TV Adverts, Bonus Offer

Riding on a mix of the old and modern, the adverts mine the town crier trope to great effect while the use of celebrities helps to heighten viewer engagement.

The adverts that are enjoying airplay on television and online platforms feature actors and actresses like Tina Mba, Patience “Mama Gee” Ozokwor, Victor Osuagwu, Mercy Johnson, Osas Ighodaro, Damilola Adegbite, Odunlade Adekola, Timini Egbuson, Yvonne Jegede and Jide Awogbona amongst others. Comedians Gordon, Funky Mallam, Dan D Humorous, and MC Forever are featured alongside skit maker, Broda Shaggi. At the same time, musical artists Simi, Teni, and Dija are also part of the cast of the funny, riveting, and highly informative adverts.

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Adamawa, Jigawa Shine In The Savanna Conference Of The 22nd Milo

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Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship

Olushola Okunlade Writes

Two outstanding teams – Government Secondary School, Numan, Adamawa State, and Dutse Model International Secondary School, Jigawa State have emerged champions in the boys and girls categories respectively at the Savanna Conference of the 22nd Milo Secondary Schools Basketball Championship.

The girls from Government Secondary School, Numan, Adamawa State, outclassed their Government Girls Secondary School, Bukavu, Kano State counterparts 20 to 8 to emerge champions in the girl’s category while the boys from Dutse Model International Secondary School, Jigawa State won by 51 to 23 against the boys from Nigeria Tulip International College, Yobe, Yobe State in the boy’s category.

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship
Funmilola Oyewole, Category Development Manager, Nestlé Nigeria PLC addressing participants of the Savanna Conference of the 22nd Milo Basketball Championship at the Sanni Abacha Stadium, Kano.

Arinze Nancy Nicholas, coach of Dutse Model International Secondary School, Jigawa State sharing her excitement on behalf of her team for emerging winners of the competition, said “I have had the dream of winning this trophy since 2016, and today, I am happy that this dream has come to pass. I am also happy that we have qualified for the finale in Lagos. We are optimistic that we can also come to Lagos to win in the national finals.”

Category Manager for Beverages, Nestlè Nigeria, Mr. Olutayo Olatunji, reiterated Nestle’s commitment to developing talents, enforcing a healthier lifestyle, and instilling values and lessons for success through sports. He said, “MILO, firmly believes that through participation in sports, children learn life values that help them on their journey to success.

“We are therefore happy to continue to provide this opportunity of the MILO Secondary School Basketball Championship where these young ones can continue to find the opportunities for developing qualities including leadership skills, ability to work in a team, perseverance, courage, self-belief, and respect through their participation. In a nutshell, ‘the GRIT you learn in sport, you keep for life’. We are grateful to all who supported us to make another successful championship.

The Savanna Conference was hosted at the Sanni Abacha Stadium, Kano from the 8th to 12th of May 2022. The States that make up this Conference are Yobe, Borno, Taraba, Zamfara, and host Kano. Others are Gombe, Katsina, Bauchi and Jigawa.

The Champions in both the male and female categories of this Conference will compete with winners from the other three Conferences (Central- Ilorin: 14th – 20th May, Equatorial – Enugu: 21st – 27th May, Western Ibadan: 28th May – 3rd June) in the national final at the indoor sports hall of the national stadium in Surulere, Lagos from May 26 to June 30, 2022.

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship
Wassim El-Husseini, MD/CEO Nestlé Nigeria PLC.

For over 2 decades, MILO has emphasized the importance of grit to teach schoolchildren vital life values such as determination, tenacity, endurance, perseverance, teamwork, and self-confidence. These values help them on their journey to succeed in life.

Nestlè will continue to spearhead grassroots sports development in Nigeria through its purpose of unlocking the power of food to enhance the quality of life for everyone today and for generations to come. The next conference of the Milo Secondary Schools Basketball Championship – Central Conference – will take place in Ilorin, the Kwara State capital from 14th – 20th May 2022.

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