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Malnutrition: Dangote Upholds Late Brother’s Wish, Commissions Therapeutic Food Factory In Kano

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Malnutrition: Dangote upholds late brother’s wish by commissioning therapeutic Food factory 

Malnutrition: Dangote upholds late brother’s wish by commissioning therapeutic Food factory 

Rashidat Olushola Okunlade Writes

President of Dangote Group, Aliko Dangote, on Wednesday, promised to enter into an agreement with governments, local governments, and local producers of Nutri-K’s Ready-to-Use Therapeutic Food (RUTF) to guarantee adequate supply directly to primary healthcare centres that treat severe acute malnutrition(SAM) on sustainable bases.

He stated this at the inauguration of a factory meant to produce the RUTF in Kano on Wednesday. Dangote recalled the idea as one of the visions of his late brother which he also expressed happiness that it has come true and will be sustained.

“I recall my late brother Sani telling me that he would start local production of RUTF in Kano to complement the Foundation’s efforts at fighting malnutrition in Nigeria. I am glad his vision has come to fruition today. He was a visionary leader and his legacy lives on. …I commend the board and management of the company for the bold initiative of building this new and massive factory dedicated to the manufacturing of RUTF that will revolutionize the fight against hunger and rare acute malnutrition in Nigeria…Nigeria needs to end the scourge of this severe acute malnutrition and the establishment of this factory today takes us closer to that goal and I am sure we will achieve that very soon.”

Noting that malnutrition, according to the World Bank, is one of the most serious development challenges, Dangote said malnutrition can have a lifetime effect on a child. “The first few years of a child are very crucial for growth and development.”

“According to World Health Organisation( WHO), well-nourished children are 33  per cent more likely to escape poverty as adults. On the other hand, childhood malnutrition can lead to lifetime consequences including lower IQ, poor social-emotional skills, and weaker immune system, so it is very important, it is not a joke” he stated.

Dangote also said that the production of RUTF in Nigeria is important because it is one of the strategic achievements of the Aliko Dangote Foundation (ADF), which is to reduce the number of lives lost to malnutrition and disease.

He also declared that combatting the plight of children is at the core of the ADF as a way of improving the lives of children using their investment in health, education, and economic empowerment.

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2022 Pitcher Awards: Noah’s Ark Emerged Best Agency In Nigeria, Second In Africa

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Noah’s Ark Emerged Best Agency In Nigeria, Second In Africa

…clinches 29 awards

Olushola Okunlade Writes

Noah’s Ark Communications Limited, Nigeria’s leading creative powerhouse and one of the most awarded communication agencies in Sub-Saharan Africa, has once again proved its creative dexterity by emerging as the best agency in Nigeria and second in Africa at the just concluded 2022 Pitcher awards.

The award-winning agency carted 29 laurels in different awards categories, winning 1 Grand Prix, 1 Gold, 9 Silver, and 18 Bronze medals to emerge as the second-best decorated agency in Africa and the agency of the year in Nigeria. The feat also saw the agency adjudged as the Entertainment Agency of the Year.

Some of the campaigns that won the laurels for the agency include Terrible Teens, a webcomic, Ten Commandments Ad, Rainmaker and Home Broadband Ghost for Airtel, Independence Candle, and Airtel Family Plan-Know Your Size, and Detty December for Hypo Bleach among others.

Noah’s Ark Emerged Best Agency In Nigeria, Second In Africa
Founder/Chief Creative Officer, Noah’s Ark Communications Limited, Mr. Lanre Adisa

The World Toilet Day Ad for Hypo won the Grand Prix in the Use of Music category, while Rainmaker Ad won Gold in the entertainment film for Airtel’s Data is Life campaign.

Speaking on the achievements, the Founder/Chief Creative Officer, Noah’s Ark Communications Limited, Mr. Lanre Adisa, attributed the success achieved by the agency to its resilience and unwavering commitment to delivering creative works for its clients, as well as the steadfast support and collaborative disposition of the clients.

“We are highly excited about this big win. This means a lot to us as an agency, and we are proud of the clients we have worked with to deliver these excellent works. We are grateful to them for providing the necessary support to churn out creative ideas that have won us these awards. This achievement is significant to our quest to change the face of advertising in Nigeria and globally”, Adisa said.

He expressed profound appreciation to the team for their readiness and dedication to push beyond the limits of creativity in delivering solutions that meet the clients’ business needs.

While applauding the clients for creating the enabling environment for the agency’s ideas to thrive, he explained that it would continue to partner with clients to help their businesses grow and deliver expected returns.

In his remarks, Executive Creative Director, Noah’s Ark Communications Limited, Abolaji Alausa, described the milestone achievement as a huge honour that would motivate the agency to continue raising the bar of excellence in Nigeria and the global advertising community.  

Noah’s Ark Emerged Best Agency In Nigeria, Second In Africa
Founder/Chief Creative Officer, Noah’s Ark Communications Limited, Mr. Lanre Adisa

Also speaking on the growing exploit of the agency, Chief Operating Officer, Noah’s Ark Communications Limited, Mr. Ekeno Eyo, noted that this achievement is a clear testament to the superior value and quality of the creative work that the agency has brought to bear on the businesses of its clients, noting that these awards would, no doubt, etch its name in history as the most outstanding creative agency in Nigeria.

The Pitcher Awards are part of activities to celebrate Creativity Week in Africa as a precursor to the Cannes Lions Festival program of CHINI Production that brings together professionals and students from all spheres of Marketing Communications in Africa. 

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Milo Basketball Championship Central Conference Ends In Ilorin As Benue, FCT Win

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Milo Basketball Championship Central Conference Ends In Ilorin As Benue, FCT Win

Milo Basketball Championship Central Conference ends in Ilorin as Benue
and FCT Win

Olushola Okunlade Writes

Akpur College, Gboko, Benue State, and Government Secondary School, Karu, FCT have emerged champions in the girls and boys categories respectively at the Central Conference of the 22nd Milo Secondary Schools Basketball Championship.

In the girl’s category, Akpur College, Gboko, Benue State defeated their Queen Amina College, Sabon-Tasha, Kaduna State counterparts 35 to 31 to emerge champions while the boys from Government Secondary School, Karu, FCT outclassed their Father O’Conel Science College, Minna, Niger State opponents 34 to 23 in a thrilling encounter.

Milo Basketball Championship Central Conference Ends In Ilorin As Benue, FCT Win
Funmilola Oyewole – Category Development Manager, Nestlé Nigeria PLC addressing participants of the Central Conference of the 22nd Milo Basketball Championship at the Ilorin Township Stadium.

Speaking on this 2nd of the four series Conferences, Category Manager for Beverages, Nestlé Nigeria, Mr. Olutayo Olatunji said, “At MILO, we believe that through participation in sports, children learn grit and imbibe values that help them on their journey to success in life. We are therefore committed to the MILO Secondary Schools Basketball Championship in Nigeria. We are delighted that we are able to return to the Championship after a break caused by the COVID-19 pandemic”.

“Let me use this opportunity to reiterate our commitment to developing talents, enforcing a healthier lifestyle, and instilling values and lessons for success in life through this Championship. The MILO Secondary Schools Basketball Championship will continue to provide opportunities for developing qualities including leadership skills, ability to work in a team, perseverance, courage, self-belief, and respect in these young ones who participate. We are grateful to our partners – the Nigeria Schools Sports Federation (NSSF) and the National Collegiate Sports Foundation (NCSF) for their support over the last 22 editions”.

The Chairman of the Kwara State sports council Bolakale Adisa Mogaji, who was a special guest at the Conference finale said “I am a beneficiary of MILO sports development in Nigeria myself. I participated in the now rested MILO Squash Championship in Lagos many years ago. MILO Secondary Schools Basketball Championship is a very good development for all basketball players. As these students have gathered from different states for a bigger competition, they will be encouraged to take the sport more seriously and enjoy all the benefits of playing and participating. We thank MILO for continuing to be a pillar of sports in Nigeria.”

Milo Basketball Championship Central Conference Ends In Ilorin As Benue, FCT Win

The Central Conference was hosted at the Ilorin Township Stadium in the Kwara State capital from the 14th-20th of May 2022. The States that make up these Conferences are Niger, Nasarawa, Plateau, and the host Kwara. Others are Benue, Kebbi, Kaduna, Sokoto, and the F.C.T (Abuja). The Champions in both the male and female categories of this Conference will compete with winners from the Savanna Conference held in Kano from the 7th to 13th of May as well as the other two future Conferences – Equatorial Conference, Enugu: 21st – 27th May and Western Conferences, Ibadan: 28th May – 3rd June in the national final at the indoor sports hall of the national stadium in Surulere, Lagos from June 25 to July 01, 2022.

For over 2 decades, MILO has emphasized the importance of grit to teach schoolchildren vital life values such as determination, tenacity, endurance, perseverance, teamwork, and self-confidence, using the Milo Secondary Schools Basketball Championship as a platform.

Milo Basketball Championship Central Conference Ends In Ilorin As Benue, FCT Win

Nestlé will continue to support grassroots sports development in Nigeria in line with its purpose of unlocking the power of food to enhance the quality of life for everyone today and for generations to come.

The next Conference of the 22nd Milo Secondary Schools Basketball Championship – Equatorial Conference – will take place in Enugu from 21st-27th May 2022.

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Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

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Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Olushola Okunlade Writes

As part of its contribution to driving pop culture in Nigeria, Pepsi Naija in partnership with Africa Magic Viewer’s Choice Awards (AMVCA) showcased a Pepsi-inspired collection at the first-ever AMVCA Runway show.

Ten super talented young fashion designers who participated in the show designed a Pepsi-inspired collection. Their designs incorporated the brand colors, logo, and other elements that represent the brand – authenticity, passion, and youth.

The keenly contested show saw Sophie Nwabunike and Obinna Omeruo emerge, as winners, each taking home, a N1 million cash prize to the delight of fashion designers, influencers, content creators in attendance, and Nigeria’s ace designer, Mai Atafo, who was the host of the event.

In addition to the spectacular display of fashion, Pepsi Naija in its usual style brought Confam Gbedu to the event with a thrilling performance by R&B group, Styl Plus. They got the crowd singing along to their classic hits.

Some of the attendees at the event were BBNaija host, Ebuka Obi-Uchendu; Nigerian Fashion guru, Denola Grey; popular model and TV presenter, Idia Aisien and on-air personality, Stephanie, Noble Igwe, Enioluwa Adeoluwa, Lanre Da-Silva Ajayi, and Adebayo Oke-Lawal.

Pepsi Naija sponsored AMVCA Runway Show to celebrate and promote ingenuity among African fashion creatives. Pepsi Naija is renowned for its age-long affiliation with Nigerian music and growing pop culture. Going by the colorful delivery of the Runway Show, the initiative is undoubtedly one that will further endear the brand to entertain audiences across the country. 

The AMVCA Runway Show is part of activities leading up to the 8th AMVCA Night scheduled for Saturday, May 14. You can tune in live on Africa Magic channels on DStv and GOtv, from 400 pm WAT.

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