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PR, Media Professionals Tasked On Gender Balancing

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Mrs. Grace Bose Ojougboh at the NIPR Event.

Olushola Okunlade Writes

Public Relations and media professionals and other important institutions/agents of change in Nigeria have been urged to join advocacy for gender balancing, inclusion, and fairness for the promotion of socio-economic development in the country.

Mrs. Grace Bose Ojougboh, Head, Media and Public Relations at the Nigerian Communications Commission (NCC) and producer/host of the weekly inspirational program ‘Amazing Grace with Bose’ on YouTube, made the call while delivering a paper around gender balancing and fairness at the March 2022 monthly meeting of the Nigerian Institute of Public Relations (NIPR), Abuja Chapter which took place at the National Press Centre, Radio House, Abuja recently (Wednesday, March 30, 2021).

Mrs. Grace Bose Ojougboh at the NIPR Event.
Mrs. Grace Bose Ojougboh at the NIPR Event.

Speaking to NIPR members, including Fellows of the Institute at the event on the thought-provoking paper titled: “Achieving Gender Equality In Nigeria: The Role Of Public Relations”, Ojougboh perceptively re-awakened the consciousness of the audience to the often-misconstrued concept of feminism while taking a pragmatic look at how this concept should be understood by all to actualize the lofty desire of maximizing the innate potentials of female gender towards achieving greater developmental goals in the society.

She equated feminism with the philosophical aspiration for gender equality as a fundamental human right, which also finds concrete expression in the Goal Five of the Sustainable Development Goals (SDGs) centering on gender equality and empowerment of all women and girls with the hope to end all acts of discrimination against the female gender.

Ojougboh noted with copious instances, that, to date, issues pertaining to women’s gender have not always received the expected attention, whether by government, parents, the media, communication professionals; traditional and religious leaders, adding that there was a need for a change of narrative with respect to how issues pertaining to gender balancing and fairness are effectively mainstreamed into Nigeria’s developmental drive.

According to her, the continuous imbalance in women’s participation in politics and governance and all the sectors of the economy is glaring, as she submitted that, women are given almost no opportunity to participate in politics and in other spheres of life, this is in spite of the advocacy and call for inclusion and the strategies by various international agencies to reduce gender inequality to the barest minimum.

“Only recently, bills seeking gender equality were rejected by the National Assembly. Appointments across parastatals are dominated by men, this has got to change. If we want economic growth, we must include women, women are transformational agents. We need much more than 35 percent affirmative action,” she said.


She stated that the fact that women represent about 50 percent of the Nigerian population, according to a 2020 report, means that Nigeria, as a country, cannot afford to neglect the wisdom and the capability of this group and the contribution that women can bring to make Nigeria a truly prosperous nation.

Justifying the need for media/Public Relations practitioners to be at the forefront of driving the narrative for gender balancing, Ojougboh cited an empirical study on media and gender inequality in Nigerian politics, which found that women were denied fair access to the media just as the study also identified media bias in the coverage of female news stories.

She said the findings of the study are a wake-up call that media and Public Relations practitioners have a whole lot to do in the fight for gender balancing in Nigeria. “We need to understand our social responsibility as perception drivers to promote unity, social cohesion, gender balancing/equality, and the fundamental human rights of every Nigerian,” she said

She also tasked them to be deliberate and intentional about their communication such that it builds understanding, trust, and acceptance and becomes a win-win for men and women alike and all who desire to see equal representation of men and women across all sectors of society.

“As Public Relations practitioners, we must help to create gender-sensitive and gender-transformative content that will change perceptions and break gender stereotypes.  We must use every available medium to challenge traditional and cultural norms and attitudes that demean womanhood and does not serve humanity,” she said.

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MultiChoice Invites Applications For Talent Factory

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MultiChoice is once again searching for 20 aspiring film and TV content creators to be part of the Class of 2023.

Think you’re made for film and TV? Then apply to join the MultiChoice Talent Factory Academy Class of 2023!

Olushola Okunlade Writes

MultiChoice is once again searching for 20 aspiring film and TV content creators to be part of the Class of 2023.

Now approaching its fifth year, the MultiChoice Talent Factory (MTF) Academy is excited to once again call for applications for its world-class film and TV training programme which kicks off in October this year! 

The call is open to all emerging filmmakers with either some industry experience or a relevant post-school qualification, to apply for this exciting opportunity to hone their television and film production skills. Our curriculum combines film studies such as directing, sound design, and the business of the film to name a few, with workplace experience in Africa Magic and SuperSport’s top productions.

The 12-month fully-funded program is open to candidates from Nigeria and Ghana for the West Africa Academy which is based in Lagos, Nigeria.

MultiChoice is once again searching for 20 aspiring film and TV content creators to be part of the Class of 2023.

“This couldn’t be a more exciting opportunity for African film and TV content creators,” says West Africa hub Academy Director, Atinuke Babatunde. “There are so many stories on our continent that need to be told and documented with a sense of skill and passion that only a programme such as the MTF Academy can train young people to do. I can’t wait to be a part of this journey,” she adds. Alongside her expert track record with M-Net through Africa Magic since 2014, Babatunde will lead the Class of 2023 with her over 20 years of experience.

In addition to the hands-on training that all students will receive as part of the programme, they will also get enhanced training experience from the Academy’s partnerships, which include the New York Film Academy (NYFA), the Henley Business School, Dolby and Canon, among others. Previous cohorts have also worked on United Nations’ Verified campaign, and pitched projects to Partners Against Piracy (PAP) and Creative Development on a climate change campaign. 

Think you’ve got what it takes? Then visit https://multichoicetalentfactory.com/ to find out more! Applications will be open from Monday, 9th May and close on Friday, 3rd June 2022, and have to be completed on https://cte.multichoicetalentfactory.com/ 

Applications made outside of this website will not be considered. 

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FRCN, NTA, DAAR, ASO Radio/TV Endorse The Nigerian Broadcasting Awards

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FRCN, NTA, DAAR, ASO Radio/TV Endorse The Nigerian Broadcasting Awards

Olushola Okunlade Writes

Four major broadcast media establishments have endorsed The Nigerian Broadcasting Awards (TNBA) scheduled to hold in October 2022.

This was disclosed in a statement issued on Thursday by the Awards Steering Committee, whose members paid courtesy visits to the offices of the Federal Radio Corporation of Nigeria (FRCN), Nigerian Television Authority (NTA), DAAR Communications, owners of African Independent Television/Ray Power FM; and Abuja Broadcasting Corporation, operators of ASO Radio and Television in Abuja.

The awards are being organized by the Broadcasting Organisations of Nigeria (BON) to recognize and reward excellence in the industry. At the FRCN, the BON delegation, led by Mr.Bayo Awosemo of Arise News, was received by Dr. Mansur Liman, the Director-General.

Speaking during the visit, Awosemo requested FRCN to support BON in its bid to deliver a high-caliber awards ceremony to celebrate professional accomplishments in the Nigerian broadcasting industry.

Responding, Liman, who is also the Vice-chairman of BON, commended the decision to celebrate stellar broadcasting industry professionals whose talents, for long, have not been formally recognized and rewarded. “The awards will recognize and reward the talents that abound in the Nigerian broadcasting industry, spur them to be better, and inspire up and coming professionals to excel in the knowledge that they will someday be recognized and celebrated,” said Liman.

At the NTA, members of the committee were received by the Director-General, Mallam Yakubu Ibn-Mohammed, who described The Nigerian Broadcasting Awards as an intervention necessary to raise practice standards in the industry. “We are delighted that this intervention is coming at this time. It is one that will bring about enormous professional improvement in the Nigerian broadcasting space,” said Ibn Mohammed.

The NTA Director-General also promised to ensure that the event is a successful one by putting the resources of the NTA at the disposal of the Steering Committee.

Earlier in the day, High Chief Tony Akiotu, Group Managing Director of DAAR Communications, delivered his organisation’s endorsement of the awards in addition to advising the BON delegation on the need to recognize and reward broadcasting superstars of yesteryears just as the current crop will be recognized. 

“Broadcasting in Nigeria has come a very long way and broadcasters have made a lot of sacrifices. It is time we started celebrating broadcasters for their sacrifices. While it is important to celebrate those who are currently excelling, it is equally important to celebrate those who excelled in the past,” Akiotu noted. 

Managing Director of Abuja Broadcasting Corporation, Mallam Ibrahim Damisa, also made the same appeal as his DAAR Communications counterpart. He enjoined the delegation to remember the sacrifices of previous stars of the industry. “We need to remember the sacrifices of our heroes past, some of whom are no longer with us but whose works we should never forget. The awards, which represent rewards for excellence, will lead to growth in the Nigerian broadcasting sector as excellence rewarded usually leads to more excellence,” he said.

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Lagos First Lady To Lead War Against Drug Abuse In Schools, Communities

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Lagos First Lady To Lead War Against Drug Abuse In Schools, Communities

…Holds Strategic Meeting With NDLEA, Other Stakeholders

Olushola Okunlade Writes

Lagos State First Lady, Dr. Ibijoke Sanwo-Olu has pledged to work with the National Drug Law Enforcement Agency (NDLEA) and other critical stakeholders to reinvigorate the war against drug abuse especially in schools and in communities across the state.

The First Lady spoke on Wednesday at a strategic meeting held at Lagos House, Ikeja with the NDLEA and other critical stakeholders including the Wife of the Deputy Governor, Mrs. Oluremi Hamzat, senior officials of the Ministries of Education, Health, Youths, and Social Development, wives of Local Government Chairmen, Police Officers Wives Association (POWA), school principals, market women and the Medical Director of the Federal Neuro-Psychiatric Hospital, Yaba, Dr. Gbenga Owoeye.

According to her, drug addiction especially among the youths had become a worrisome menace in society that no one could pretend about its existence.

Lagos First Lady To Lead War Against Drug Abuse In Schools, Communities.
Left-Right: Wife of Lagos State Deputy Governor, Mrs. Oluremi Hamzat; First Lady, Dr. Ibijoke Sanwo-Olu; and State Commander, National Drug Law Enforcement Agency (NDLEA), Commander of NDLEA, Barr. Callys Alumona, during a stakeholders’ meeting convened by the First Lady to advance the war against drug abuse, held at Lagos House, Alausa, Ikeja, on Wednesday, May 11, 2022.
Lagos First Lady To Lead War Against Drug Abuse In Schools, Communities
Left-Right: Deputy State Commander, Drug Demand Reduction, NDLEA, Mrs. Chinyerem Eziaghighala; Wife of Lagos State Deputy Governor, Mrs. Oluremi Hamzat; First Lady, Dr. Ibijoke Sanwo-Olu; and State Commander, NDLEA, Barr. Callys Alumona, during a stakeholders’ meeting convened by the First Lady to advance the war against drug abuse, held at Lagos House, Alausa, Ikeja, on Wednesday, May 11, 2022.

“The earlier we begin to tackle the daunting challenge, the better for our youths, ourselves, and the social health of our society. This strategic meeting is aimed at putting the menace of drug abuse and associated social vices on the front burner.

“We are truly and deeply concerned about the increase in the rate at which the younger ones are now getting addicted to illicit drugs, a development that brought about the need for all relevant stakeholders to embark on a campaign to fight the menace and enlighten victims on the dangers inherent in such lifestyle both now and in the future,” the First Lady said.

She added that the time was ripe for real action to tackle the war against drug abuse, and not just mere rhetoric, adding that in the coming weeks, she would be leading a series of initiatives to advance the fight against the menace in schools and in communities across the state.

“At the level of the Nigerian Governors’ Wives Forum (NGWF), we are all concerned about this and we have resolved in our respective states to frontally confront the menace, looking at it from a holistic point of view.

“We have to be proactive and connect with the schools, the religious bodies, community leaders and associations, and others to cascade the message to all segments and sectors of the state,” she said.

On his part, Commander of NDLEA, Lagos State Command, Barr. Callys Alumona commended the First Lady for convening the meeting of relevant stakeholders to advance the War Against Drug Abuse (WADA), just as he said that something urgent must be done to prevent the state from becoming a gateway for illicit and dangerous drugs, both within and outside Nigeria.  

He also urged the First Lady to organize a training workshop for women in government who are mothers themselves, as well as political and social leaders, to enable them to have a better understanding of the consequences of drug abuse and the signs to note when a child is engaging in drug abuse or illicit dealing in drugs. 

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