Connect with us

Brand

P+ Measurement Services Wins Prestigious Industry Awards

Published

on

Double Win by P+ Measurement Services at The Industry Award

Olushola Okunlade Writes

P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement, and evaluation agency have attained double laurels at this year’s Industry Awards where it clinched the Leader in PR Measurement & Industry Influencer Awards (Public Relations), for its quality offerings that surpass clients’ expectations and leading position in the sector.

The awards come on the heels of the company’s rebranding business strategy with a new logo, website, and office to deepen penetration and maintain its dominant position in the industry it operates, with over 47 brands and 17 Public Relations agencies in Africa’s largest economy.

Speaking on the feats and the company’s ground-breaking services, the Chief Insights Officer, Philip Odiakose, said the achievements depict the organization’s bespoke solutions to clients across diverse business verticals which has led to optimum productivity and progression as intended, a situation that has made P+ Measurement Services the most sought after in the industry.

Double Win by P+ Measurement Services at The Industry Award
Left-Right: Micheal Effiong James, Editor, Ovation Magazine, Philip Odiakose Chief Insights Officer P+ Measurement Services and Goddie Ofose the Convener, The Industry Award.

He affirmed that the awards are dedicated to the amazing personnel of P+ Measurement Services and the Nigeria Media Monitoring and Measurement community, pointing out that he is very much excited to see that the company’s works are getting the right recognition, after such a short time of its inception. “This is truly a call to do more,” he avowed.

According to him, the award-winning and innovative organization, with cutting-edge solutions has dictated the pace of the Public Relations measurement and evaluation services with its distinctive approach to ensuring that clients’ objectives are achieved.

Odiakose put forward the point that P+ is strongly positioned to effectively deliver on its offerings, with state-of-the-art structure, process, and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.

Double Win by P+ Measurement Services at The Industry Award
Left-Right: Charles Udoh Commissioner for Environment and Solid Minerals, Akwa Ibom, Philip Odiakose Chief Insights Officer P+ Measurement Services and Goddie Ofose the Convener, The Industry Award.
Double Win by P+ Measurement Services at The Industry Award
Left-Right: Charles Udoh Commissioner for Environment and Solid Minerals, Akwa Ibom, Philip Odiakose Chief Insights Officer P+ Measurement Services and Goddie Ofose the Convener, The Industry Award.
A Double Win by P+ Measurement Services at The Industry Award

With over six years of operation and as the only AMEC Member in Nigeria, P+ has an exclusive partnership with the Nigerian Institute of Public Relations (NIPR) and Reel analytics, the biggest media monitoring agency in the East African region, covering more than five countries.

Its measurement and evaluation report are in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customized reports, and also based on the AMEC Standard by the Barcelona Principle 3.0.

P+ understands the value of valid PR metrics to its clients’ media performance audit reports and has been able to provide media monitoring, measurement, evaluation, and performance audit services for brands, agencies, and government bodies that operate in various industries and organizations ranging from Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations (NGOs), Pensions, Health Management Organisations (HMOs), Tobacco and Lifestyle.

Also, as part of its efficient services, the measurement and evaluation company introduced “Get-Reports,” a novel product that allows the purchase of PR performance audit reports in key sectors including the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR Performance Audit Report, and Top Online Streaming Services PR Performance Audit Report.

Brand

Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Published

on

Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Pepsi Naija Spices Up AMVCA Runway Show with Confam Fashion

Olushola Okunlade Writes

As part of its contribution to driving pop culture in Nigeria, Pepsi Naija in partnership with Africa Magic Viewer’s Choice Awards (AMVCA) showcased a Pepsi-inspired collection at the first-ever AMVCA Runway show.

Ten super talented young fashion designers who participated in the show designed a Pepsi-inspired collection. Their designs incorporated the brand colors, logo, and other elements that represent the brand – authenticity, passion, and youth.

The keenly contested show saw Sophie Nwabunike and Obinna Omeruo emerge, as winners, each taking home, a N1 million cash prize to the delight of fashion designers, influencers, content creators in attendance, and Nigeria’s ace designer, Mai Atafo, who was the host of the event.

In addition to the spectacular display of fashion, Pepsi Naija in its usual style brought Confam Gbedu to the event with a thrilling performance by R&B group, Styl Plus. They got the crowd singing along to their classic hits.

Some of the attendees at the event were BBNaija host, Ebuka Obi-Uchendu; Nigerian Fashion guru, Denola Grey; popular model and TV presenter, Idia Aisien and on-air personality, Stephanie, Noble Igwe, Enioluwa Adeoluwa, Lanre Da-Silva Ajayi, and Adebayo Oke-Lawal.

Pepsi Naija sponsored AMVCA Runway Show to celebrate and promote ingenuity among African fashion creatives. Pepsi Naija is renowned for its age-long affiliation with Nigerian music and growing pop culture. Going by the colorful delivery of the Runway Show, the initiative is undoubtedly one that will further endear the brand to entertain audiences across the country. 

The AMVCA Runway Show is part of activities leading up to the 8th AMVCA Night scheduled for Saturday, May 14. You can tune in live on Africa Magic channels on DStv and GOtv, from 400 pm WAT.

Continue Reading

Brand

Glo Creates Excitement With NIN TV Adverts, Bonus Offer

Published

on

Glo Creates Excitement With NIN TV Adverts, Bonus Offer

…“At Glo, it is all about empowerment and value addition,”

Olushola Okunlade Writes

Globacom, the telecommunications powerhouse, has brought renewed excitement to television screens and online platforms with its recently unveiled suite of adverts.

The adverts provide information on how subscribers can link their National Identity Number (NIN) to their Subscriber Identity Module (SIM) on the Glo network.

Commenting on the launch of the adverts, the company noted that the Glo NIN Offer is a one-time bonus offer applies only to customers who were barred from making outgoing calls on the Glo network as directed by regulatory authorities due to NIN non-compliance.

Once subscribers link their NIN to their SIMS, they will get a N20,000 bonus which can be used to call, browse and text on the network.

At Glo, it is all about empowerment and value addition,” the statement continued. ”This is our welcome package to subscribers we have missed on the network.”

The adverts see a return to form for the telecommunications company with celebrity and influencer-led commercials that are heavy on humor.

Glo Creates Excitement With NIN TV Adverts, Bonus Offer

Riding on a mix of the old and modern, the adverts mine the town crier trope to great effect while the use of celebrities helps to heighten viewer engagement.

The adverts that are enjoying airplay on television and online platforms feature actors and actresses like Tina Mba, Patience “Mama Gee” Ozokwor, Victor Osuagwu, Mercy Johnson, Osas Ighodaro, Damilola Adegbite, Odunlade Adekola, Timini Egbuson, Yvonne Jegede and Jide Awogbona amongst others. Comedians Gordon, Funky Mallam, Dan D Humorous, and MC Forever are featured alongside skit maker, Broda Shaggi. At the same time, musical artists Simi, Teni, and Dija are also part of the cast of the funny, riveting, and highly informative adverts.

Continue Reading

Brand

Adamawa, Jigawa Shine In The Savanna Conference Of The 22nd Milo

Published

on

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship

Olushola Okunlade Writes

Two outstanding teams – Government Secondary School, Numan, Adamawa State, and Dutse Model International Secondary School, Jigawa State have emerged champions in the boys and girls categories respectively at the Savanna Conference of the 22nd Milo Secondary Schools Basketball Championship.

The girls from Government Secondary School, Numan, Adamawa State, outclassed their Government Girls Secondary School, Bukavu, Kano State counterparts 20 to 8 to emerge champions in the girl’s category while the boys from Dutse Model International Secondary School, Jigawa State won by 51 to 23 against the boys from Nigeria Tulip International College, Yobe, Yobe State in the boy’s category.

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship
Funmilola Oyewole, Category Development Manager, Nestlé Nigeria PLC addressing participants of the Savanna Conference of the 22nd Milo Basketball Championship at the Sanni Abacha Stadium, Kano.

Arinze Nancy Nicholas, coach of Dutse Model International Secondary School, Jigawa State sharing her excitement on behalf of her team for emerging winners of the competition, said “I have had the dream of winning this trophy since 2016, and today, I am happy that this dream has come to pass. I am also happy that we have qualified for the finale in Lagos. We are optimistic that we can also come to Lagos to win in the national finals.”

Category Manager for Beverages, Nestlè Nigeria, Mr. Olutayo Olatunji, reiterated Nestle’s commitment to developing talents, enforcing a healthier lifestyle, and instilling values and lessons for success through sports. He said, “MILO, firmly believes that through participation in sports, children learn life values that help them on their journey to success.

“We are therefore happy to continue to provide this opportunity of the MILO Secondary School Basketball Championship where these young ones can continue to find the opportunities for developing qualities including leadership skills, ability to work in a team, perseverance, courage, self-belief, and respect through their participation. In a nutshell, ‘the GRIT you learn in sport, you keep for life’. We are grateful to all who supported us to make another successful championship.

The Savanna Conference was hosted at the Sanni Abacha Stadium, Kano from the 8th to 12th of May 2022. The States that make up this Conference are Yobe, Borno, Taraba, Zamfara, and host Kano. Others are Gombe, Katsina, Bauchi and Jigawa.

The Champions in both the male and female categories of this Conference will compete with winners from the other three Conferences (Central- Ilorin: 14th – 20th May, Equatorial – Enugu: 21st – 27th May, Western Ibadan: 28th May – 3rd June) in the national final at the indoor sports hall of the national stadium in Surulere, Lagos from May 26 to June 30, 2022.

Adamawa and Jigawa Shine in the Savanna Conference of the 22nd Milo Basketball Championship
Wassim El-Husseini, MD/CEO Nestlé Nigeria PLC.

For over 2 decades, MILO has emphasized the importance of grit to teach schoolchildren vital life values such as determination, tenacity, endurance, perseverance, teamwork, and self-confidence. These values help them on their journey to succeed in life.

Nestlè will continue to spearhead grassroots sports development in Nigeria through its purpose of unlocking the power of food to enhance the quality of life for everyone today and for generations to come. The next conference of the Milo Secondary Schools Basketball Championship – Central Conference – will take place in Ilorin, the Kwara State capital from 14th – 20th May 2022.

Continue Reading

Trending