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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Mother Earth Day: Dangote Cement Intensifies Measures To Curb Environmental Degradation

…Commend Dangote for transforming their lives

Olushola Okunlade Writes

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during Season 1 and Season 2 of the consumer promo.

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods and hailed the sincerity of Dangote Cement in handing over the cars to them.

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients’ and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

James pointed out that the car gift showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people understand that Dangote is not only interested in making profits, but also highly interested in impacting the lives of both customers and consumers of its products.

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boasts the confidence of consumers in the company’s products,” he added.

Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high-quality cement products. The branded car has made customers believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at an affordable price.”

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution. 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing, and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

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BON Awards Huge Brand Exposure Platform– Organisers

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FRCN, NTA, DAAR, ASO Radio/TV Endorse The Nigerian Broadcasting Awards

By Moninuola Sulaiman

Broadcasting Organisation of Nigeria (BON), the organisers of The Nigerian Broadcasting Awards (TNBA), have stated that the awards process and ceremony will be a huge brand exposure platform.

Speaking on Channels TV’s Sunrise Show on Saturday, TNBA Lead Consultant and CEO, Strategic Outcomes Limited, Jenkins Alumona, said TNBA will provide sponsors with optimal exposure and credible affiliation.

According to him, the awards night will be a spectacle of entertainment and celebration of broadcasting excellence, which will be broadcast live on over 300 BON member stations.

“It’s a huge opportunity for people who want to drive brand awareness to be part of it. BON will put up an event that meets the quality expected from Nigerian broadcasting. We are planning a show like the Oscars. You will be seeing superstars and high-quality professionals being rewarded.

“What sponsors get are eyeballs. All BON members are part of the publicity, as such, the event will be live on all BON member stations. On that day, if you are watching television, there’s an 80 percent chance you will be watching the TNBAs. The opportunity for brands is enormous It’s like paying for one and getting 300 free.

“When you celebrate professionals, you promote professionalism and drive them to do better, and that impacts our national development. As a brand, you want to associate with such quality events that contribute to our national development,” he said.

Explaining the criteria for entry, the Chairman of the Awards Steering Committee, Mr. Guy Murray-Bruce, stressed that TNBAs are only open to regulated broadcast platforms.

“TNBA is looking at the spectrum of all broadcasters in the country, radio and TV stations, private, state, and federal stations.

“We have about 13 categories of awards to be given out. The most important thing for entry is that they must abide by the ethics of broadcasting in the country. If you don’t have the ethics of broadcasting, you cannot be part of the awards,” he said.

He further explained that organisations could put in entries in all categories, adding that there will be special recognition awards for notable contributions to the development of broadcasting in Nigeria.

Entries for TNBAs will open this August, while the awards night will hold in November.

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CSR: Nigerian Breweries Flags Off 2022 Women, Youth Empowerment Programme

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we look forward to the dividends that this initiative will bring to the various areas where the beneficiaries live

…we look forward to the dividends that this initiative will bring to the various areas where the beneficiaries live

Olushola Okunlade Writes

In line with its Corporate Social Responsibility, Nigerian Breweries Plc is delighted to announce the flag-off of the 2022 edition of its Women and Youth Empowerment program.

Starting Monday, August 1, 2022, a total of 412 beneficiaries, including women and youth from 6 locations – Abuja, Kaduna, Lagos, Abia, Enugu, and Ogun states, will benefit from an intensive three-month skills acquisition training, which ends on October 30, 2022.

Speaking on the launch, the Corporate Affairs Director, Nigerian Breweries Plc, Mrs. Sade Morgan noted that through this program, the company empowers youth and women in the host communities, leading to decent work and economic growth per the UN Sustainable Development Goals (SDGs)8.

According to her – “As we flag off the 2022 edition of our Youth and Women Empowerment Programme, we look forward to the dividends that this initiative will bring to the various areas where the beneficiaries live. Based on the success of the previous editions of the program, we cannot wait to share the great stories that will inevitably be told about how a new wave of young men and women were able to create economic value for their communities and society at large.”

Beneficiaries will be trained in 20 skill areas: Confectionery (Baking), Fishery, Beads Making, Wig Making, Cosmetology, Hairdressing, Solar Panel Installation, Mobile Phone repairs, Barbing, Fashion Design, Marketing, and Block Molding among others.

The beneficiaries would also receive start-up tools to support their entrepreneurial journey to financial independence upon completion of the 3-month intensive skill acquisition training.

Now in its fourth edition, the NB Women and Youth Empowerment Programme which began as a pilot scheme with 105 beneficiaries in 2019 have now empowered a total of 872 women and youth drawn from 6 states(Lagos, Ogun, Oyo, Enugu, Kaduna, and Abia) and the FCT.

Know More About Nigerian Breweries PLC: A member of the HEINEKEN Group, Nigerian Breweries Plc is Nigeria’s pioneer and largest brewing company. Incorporated in 1946 as “Nigerian Brewery Limited”, the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz, and Legend) produced from nine breweries and two malting plants distributed nationwide.

Nigerian Breweries Plc is also the recipient of several awards and recognition in other areas of its operations, including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability.

To learn more, visit the Nigerian Breweries website: nbplc.com

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MAGGI ‘O Setigo’ Season 2 Returns With 2-Million-Naira Grand Price

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MAGGI ‘O Setigo’ Season 2 Returns With 2-Million-Naira Grand Price

…Real Meal-Master cooking competition organized by MAGGI Nestle Nigeria

Olushola Okunlade Writes

O Setigo – MAGGI’s cooking competition – returns with 12 contestants competing for the 2 Million-Naira grand prize this season.

Other prizes include 1- Million Naira for the first runner-up, 500,000 Naira for the second runner-up, and other cash and consolation prizes.

The exciting journey will kick off as the show premiers on the 6th of August 2022. The 11 episodes of the show will air for 6 weeks on major TV stations, both terrestrial and cable.

This season, two contestants were selected from each of the different auditions in Enugu, Akwa, Umuahia, Owerri, Asaba, and Port-Harcourt. Their meals will be judged by top celebrities; Noble Igwe, Alex Unusual, and Uriel Oputa. Uzor Osimpka will anchor the show bringing her talent and deftness to create a lot of excitement for viewers.

The show is a Meal-Master cooking competition organized by MAGGI Nigeria to further appreciate the Southern food culture. MAGGI Nigeria’s vision is to enhance creativity with local cuisine as the diversity of tasty traditional meals is one of the exciting parts of their culture largely embraced by Nigerians.

The cooking show aims to encourage young Nigerians to explore exciting ways of cooking and enjoying the food they love, presenting the best of Southern dishes. The contestants will showcase their culinary prowess, entertain, and educate viewers at home on techniques they can use to cook mouth-watering delicacies.

Season 2, in addition to the display of culinary expertise, will be thrilling and exciting. This season will be filled with suspense and creativity, as MAGGI has planned to take culinary expertise to another level. The show will showcase the use of fresh ingredients to ensure healthy nutrition and provide consumers with tips for maintaining healthy lifestyles.

MAGGI ‘O Setigo’ Season 2 Returns With 2-Million-Naira Grand Price
Left-Right: Alex Unusual (Judge), Uzor Osimpka (Anchor) Noble Igwe (Judge), and Uriel Oputa (Judge)

Don’t miss out on any episode this Season, catch all the action from the auditions to the grand finale on these stations:
• Trace Naija- Sat (7:00 -7:30 pm) & Sun (6:00 – 6:30 pm)
• African Magic Igbo- Sat & Sun (7:00 -7:30 pm)
• ROK 2- Sat & Sun (6:00 – 6:30 pm)
• Isibido- Sat & Sun (7:30 -8:00 pm)
• Orient TV- Sat (8:00 – 8:30 pm) & Sun (7:00 – 7:30pm)
• ABS Akwa- Sun (8:00 -8:30 pm)
• DBS Asaba- Sat (7:00 -7:30 pm) & Sun (7:00 -7:30 pm)
• MAGGI Nigeria on YouTube.

Know More About Nestlé Nigeria: Nestlé Nigeria is one of the largest food and beverage companies in Africa. For over 59 years, the nutrition company has been delighting consumers around Nigeria by consistently delivering high-quality nutritious food.

With a staff strength of over 2,200 direct employees, 3 manufacturing sites, 7 branch offices, and a head office located in Lagos, the company produces and markets several iconic brands including NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI, and NESCAFÉ.

Nestlé’s purpose is to unlock the power of food to enhance the quality of life for everyone today and for generations to come.

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