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Dangote Customers To Win N1billion In New Cement Promo

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Dangote Customers To Win N1billion In New Cement Promo

By Moninuola Sulaiman

Consumers of Dangote Cement Plc, a leading cement brand in Nigeria, stand the chance of winning over N1 billion cash prizes in the Dangote Bag of Goodies Season 3 promo, tagged ‘Spell Dangote and become a multi-millionaire.’

The promo, which was launched in Lagos yesterday in the presence of regulators from the National Lottery Regulatory Commission and Federal Competition and Consumer Protection Commission, is expected to offer life-changing prizes, which will have immense economic value to the loyal consumers.

According to the company, Dangote Cement Bag of Goodies Promo Season 3, which runs from July 5 to October 31, 2022, promises to be a blast as there are over 32.3 million mouth-watering prizes to be won, including television sets, refrigerators, rechargeable fans, 2KVA generators, and millions of airtime gifts of major networks in Nigeria.

Interestingly, every single bag of Dangote Cement to be produced daily through the promo period will contain scratch cards for various gifts to be won by consumers.

Dangote Customers To Win N1billion In New Cement Promo
Left-Right: Group Sales and Marketing Director, Dangote Cement Plc, Rabiu Umar; Group Managing Director/CEO, Dangote Cement Plc, Michel Puchercos; National Sales Director, Dangote Cement Plc, Funmi Sanni; Head of Lagos Office Federal Competition, Consumer Protection Commission, Susie Onwuka, at the Dangote Cement Plc, Media Launch of Bag of Goodies Season 3 Consumer Promotion, in Lagos. July 5, 2022.

Speaking at the unveiling ceremony, Group Managing Director, Dangote Cement Plc, Michel Puchercos stated that the Bag of Goodies Promo series is designed to continuously reward loyal Consumers who have stayed faithful and remained the backbone of the cement business. He said these consumers have contributed in no small measure to making the Dangote range of cement products the first choice for construction across the country.

Puchercos explained: “We are offering life-changing prizes, which have immense economic values as they can be used to kick-start small-scale businesses. These prizes are targeted to help many families recover from the impact of the COVID-19 global pandemic, which adversely affected their sources of livelihood.”

Giving details about the promo, National Sales Director, Dangote Cement, Funmi Sanni, described the promo as a considerable investment aimed at rewarding new and existing consumers, “, especially in these trying times of our nationhood with the much needed financial and material palliatives.”

She said the promo is also targeted at stimulating the economy negatively impacted by COVID-19 and the global energy crisis to move towards much-needed recovery, especially in the construction/real estate sector.

She explained: “To emerge as one of the lucky winners, all you need to do is to pick out the scratch card inserted in the bag; scratch the panel at the back of the card to reveal what you have won; go to any of the over 200 redemption centers to collect an instant prize. Collect cards, spell D-A-N-G-O-T-E and win a star prize of N1 million instantly. Additionally, if you find an eagle in one of the letters, you will automatically win N5 million.”

Dangote Customers To Win N1billion In New Cement Promo
Left-Right: Group Sales and Marketing Director, Dangote Cement Plc, Rabiu Umar; Group Managing Director/CEO, Dangote Cement Plc, Michel Puchercos; National Sales Director, Dangote Cement Plc, Funmi Sanni; Head of Lagos Office Federal Competition, Consumer Protection Commission, Susie Onwuka, Representative of the Director-General National Lottery Regulatory Commission (NLRC) /Deputy Director Licensing and Regulatory, Obi Iregbu; at the Dangote Cement Plc, Media Launch of Bag of Goodies Season 3 Consumer Promotion, in Lagos. July 5, 2022.

Sanni said N125 million worth of prizes are expected to be won monthly, among which there will be 25 multi-millionaires. “The good thing about this promo is that a consumer stands the chance of winning the N1 million repeatedly. There is no limit to the number of times you are expected to win. All you should do is continue to buy Dangote Cement.”

Validating the promo, the Head, Lagos Office, Federal Competition, and Consumer Protection Commission, Mrs. Susie Onwuka commended Dangote Cement for giving back to consumers through the Bag of Goodies promo.

“Dangote has always fulfilled its promises to the consumers of its product. Our duty at the agency is to protect the right of the consumers. Dangote Cement has lived up to expectations,” she said.

Director, Inventory and operations, National Lottery Regulation Commission, Mr. Obi Iregbu said Dangote Cement Promo has always been massive and impressive.  “This Season 3 promo is bigger than Season 1 and 2 past promos. I want Dangote to continue to add value to the lives of the consumers of its product. In so doing, the company is also helping to boost economic activities in Nigeria,” he said.

The Group Managing Director, Mr. Puchercos further stated that: “Testimonies abound from the previous winners in Bag of Goodies Season 2 Promo. Onwemere Anselm, a winner from Ihiala, Anambra State invested his million-naira prize money in starting a new business. Today he has opened three shops in different locations. Opara Augustine from Imo State invested the prize money in his block-moulding business. He is buying more bags of cement which translates into more blocks and better sales. Edet Udeme from Delta State acquired a motorcycle to increase mobility in reaching more cement customers. Yahaya Isah Abdullahi from Kano State expanded his business, as he buys more bags of cement for sale rather than depending on credit grants from distributors. He has more capital to run his businesses.”

Puchercos said the company has a wide range of gifts and rewards for consumers of the Dangote Cement brand in this new promo. “We are expecting over 500 consumers to emerge as millionaires in the promo, and we have made the process of winning as easy as possible,” he added.

He noted that the promo is open to all consumers of Dangote Cement products, while redemption of the gift items will be at the company’s depots, regional offices, and at specially selected wholesale outlets in areas that are distant from the company’s depots and offices.

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BON Awards Huge Brand Exposure Platform– Organisers

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FRCN, NTA, DAAR, ASO Radio/TV Endorse The Nigerian Broadcasting Awards

By Moninuola Sulaiman

Broadcasting Organisation of Nigeria (BON), the organisers of The Nigerian Broadcasting Awards (TNBA), have stated that the awards process and ceremony will be a huge brand exposure platform.

Speaking on Channels TV’s Sunrise Show on Saturday, TNBA Lead Consultant and CEO, Strategic Outcomes Limited, Jenkins Alumona, said TNBA will provide sponsors with optimal exposure and credible affiliation.

According to him, the awards night will be a spectacle of entertainment and celebration of broadcasting excellence, which will be broadcast live on over 300 BON member stations.

“It’s a huge opportunity for people who want to drive brand awareness to be part of it. BON will put up an event that meets the quality expected from Nigerian broadcasting. We are planning a show like the Oscars. You will be seeing superstars and high-quality professionals being rewarded.

“What sponsors get are eyeballs. All BON members are part of the publicity, as such, the event will be live on all BON member stations. On that day, if you are watching television, there’s an 80 percent chance you will be watching the TNBAs. The opportunity for brands is enormous It’s like paying for one and getting 300 free.

“When you celebrate professionals, you promote professionalism and drive them to do better, and that impacts our national development. As a brand, you want to associate with such quality events that contribute to our national development,” he said.

Explaining the criteria for entry, the Chairman of the Awards Steering Committee, Mr. Guy Murray-Bruce, stressed that TNBAs are only open to regulated broadcast platforms.

“TNBA is looking at the spectrum of all broadcasters in the country, radio and TV stations, private, state, and federal stations.

“We have about 13 categories of awards to be given out. The most important thing for entry is that they must abide by the ethics of broadcasting in the country. If you don’t have the ethics of broadcasting, you cannot be part of the awards,” he said.

He further explained that organisations could put in entries in all categories, adding that there will be special recognition awards for notable contributions to the development of broadcasting in Nigeria.

Entries for TNBAs will open this August, while the awards night will hold in November.

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CSR: Nigerian Breweries Flags Off 2022 Women, Youth Empowerment Programme

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we look forward to the dividends that this initiative will bring to the various areas where the beneficiaries live

…we look forward to the dividends that this initiative will bring to the various areas where the beneficiaries live

Olushola Okunlade Writes

In line with its Corporate Social Responsibility, Nigerian Breweries Plc is delighted to announce the flag-off of the 2022 edition of its Women and Youth Empowerment program.

Starting Monday, August 1, 2022, a total of 412 beneficiaries, including women and youth from 6 locations – Abuja, Kaduna, Lagos, Abia, Enugu, and Ogun states, will benefit from an intensive three-month skills acquisition training, which ends on October 30, 2022.

Speaking on the launch, the Corporate Affairs Director, Nigerian Breweries Plc, Mrs. Sade Morgan noted that through this program, the company empowers youth and women in the host communities, leading to decent work and economic growth per the UN Sustainable Development Goals (SDGs)8.

According to her – “As we flag off the 2022 edition of our Youth and Women Empowerment Programme, we look forward to the dividends that this initiative will bring to the various areas where the beneficiaries live. Based on the success of the previous editions of the program, we cannot wait to share the great stories that will inevitably be told about how a new wave of young men and women were able to create economic value for their communities and society at large.”

Beneficiaries will be trained in 20 skill areas: Confectionery (Baking), Fishery, Beads Making, Wig Making, Cosmetology, Hairdressing, Solar Panel Installation, Mobile Phone repairs, Barbing, Fashion Design, Marketing, and Block Molding among others.

The beneficiaries would also receive start-up tools to support their entrepreneurial journey to financial independence upon completion of the 3-month intensive skill acquisition training.

Now in its fourth edition, the NB Women and Youth Empowerment Programme which began as a pilot scheme with 105 beneficiaries in 2019 have now empowered a total of 872 women and youth drawn from 6 states(Lagos, Ogun, Oyo, Enugu, Kaduna, and Abia) and the FCT.

Know More About Nigerian Breweries PLC: A member of the HEINEKEN Group, Nigerian Breweries Plc is Nigeria’s pioneer and largest brewing company. Incorporated in 1946 as “Nigerian Brewery Limited”, the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz, and Legend) produced from nine breweries and two malting plants distributed nationwide.

Nigerian Breweries Plc is also the recipient of several awards and recognition in other areas of its operations, including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability.

To learn more, visit the Nigerian Breweries website: nbplc.com

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MAGGI ‘O Setigo’ Season 2 Returns With 2-Million-Naira Grand Price

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MAGGI ‘O Setigo’ Season 2 Returns With 2-Million-Naira Grand Price

…Real Meal-Master cooking competition organized by MAGGI Nestle Nigeria

Olushola Okunlade Writes

O Setigo – MAGGI’s cooking competition – returns with 12 contestants competing for the 2 Million-Naira grand prize this season.

Other prizes include 1- Million Naira for the first runner-up, 500,000 Naira for the second runner-up, and other cash and consolation prizes.

The exciting journey will kick off as the show premiers on the 6th of August 2022. The 11 episodes of the show will air for 6 weeks on major TV stations, both terrestrial and cable.

This season, two contestants were selected from each of the different auditions in Enugu, Akwa, Umuahia, Owerri, Asaba, and Port-Harcourt. Their meals will be judged by top celebrities; Noble Igwe, Alex Unusual, and Uriel Oputa. Uzor Osimpka will anchor the show bringing her talent and deftness to create a lot of excitement for viewers.

The show is a Meal-Master cooking competition organized by MAGGI Nigeria to further appreciate the Southern food culture. MAGGI Nigeria’s vision is to enhance creativity with local cuisine as the diversity of tasty traditional meals is one of the exciting parts of their culture largely embraced by Nigerians.

The cooking show aims to encourage young Nigerians to explore exciting ways of cooking and enjoying the food they love, presenting the best of Southern dishes. The contestants will showcase their culinary prowess, entertain, and educate viewers at home on techniques they can use to cook mouth-watering delicacies.

Season 2, in addition to the display of culinary expertise, will be thrilling and exciting. This season will be filled with suspense and creativity, as MAGGI has planned to take culinary expertise to another level. The show will showcase the use of fresh ingredients to ensure healthy nutrition and provide consumers with tips for maintaining healthy lifestyles.

MAGGI ‘O Setigo’ Season 2 Returns With 2-Million-Naira Grand Price
Left-Right: Alex Unusual (Judge), Uzor Osimpka (Anchor) Noble Igwe (Judge), and Uriel Oputa (Judge)

Don’t miss out on any episode this Season, catch all the action from the auditions to the grand finale on these stations:
• Trace Naija- Sat (7:00 -7:30 pm) & Sun (6:00 – 6:30 pm)
• African Magic Igbo- Sat & Sun (7:00 -7:30 pm)
• ROK 2- Sat & Sun (6:00 – 6:30 pm)
• Isibido- Sat & Sun (7:30 -8:00 pm)
• Orient TV- Sat (8:00 – 8:30 pm) & Sun (7:00 – 7:30pm)
• ABS Akwa- Sun (8:00 -8:30 pm)
• DBS Asaba- Sat (7:00 -7:30 pm) & Sun (7:00 -7:30 pm)
• MAGGI Nigeria on YouTube.

Know More About Nestlé Nigeria: Nestlé Nigeria is one of the largest food and beverage companies in Africa. For over 59 years, the nutrition company has been delighting consumers around Nigeria by consistently delivering high-quality nutritious food.

With a staff strength of over 2,200 direct employees, 3 manufacturing sites, 7 branch offices, and a head office located in Lagos, the company produces and markets several iconic brands including NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI, and NESCAFÉ.

Nestlé’s purpose is to unlock the power of food to enhance the quality of life for everyone today and for generations to come.

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