Connect with us


Jumia As A Driver Of Growth For SMEs In Nigeria



Jumia As A Driver Of Growth For SMEs In Nigeria

…Starting a business is no easy feat

Olushola Okunlade Writes

Jumia, the number one online shopping site in Nigeria has made profitable market opportunities to increase the rate of SME creation.

This increases the total number of SMEs in the country, which increases job creation and income per capita. The contributions of SMEs to employment and the country’s gross domestic product (GDP) are by no means trivial.

Over the years, Nigeria’s leading e-commerce platform, Jumia, has helped several vendors get online, reduce and, in most cases, eliminate some of the costs associated with running their business.

The platform has connected over 10,000 SMEs and business owners to millions of consumers in Nigeria. Before the advent of Jumia, vendors relied on multiple stores and shops across the country to scale their businesses and increase their reach. Today, vendors can sell their products to consumers anywhere in the country and have them delivered conveniently. Asides from this, vendors can also save on operating expenses such as staff salaries since online sales require fewer hands to run. 

There is a lot of research, planning, and capital that goes into it. It often feels like there are 1,000 things to do at the same time. New small business owners are often faced with this reality, but, over the years, Nigeria’s leading e-commerce platform, Jumia, has helped several vendors get online, reduce and, in most cases, eliminate some of the costs associated with running their business.

The platform has connected over 10,000 SMEs and business owners to millions of consumers in Nigeria. Before the advent of Jumia, vendors relied on multiple stores and shops across the country to scale their businesses and increase their reach. Today, vendors can sell their products to consumers anywhere in the country and have them delivered conveniently. Asides from this, vendors can also save on operating expenses such as staff salaries since online sales require fewer hands to run.

Small and Medium-Scale Enterprises represent about 90 per cent of businesses and more than 50 per cent of employment worldwide. According to the World Bank, formal SMEs contribute up to 40 per cent of national income (Gross Domestic Product) in developing countries.

It is certainly no exaggeration that SMEs play a major role in most economies, particularly in the context of developing regions. If you look around, chances are high that you can mention 10 SME owners without thinking too much about it. This comes as no shock since unemployment is a hard nut to crack in many African countries. Even so, the SME sector continues to accommodate many youths who struggle to turn their side hustles into actual businesses.

The visibility Jumia provides sellers on its platform is the major prerequisite most businesses today need to grow and prosper. Vendors have benefited from Jumia because they now have more revenue to invest in their businesses. The platform has also helped vendors market their products to specific target markets, thereby saving vendors marketing costs while increasing their customer base.

Onyinye, Tunde, and Bukola, who are long-time beneficiaries, prove that Jumia stands for the advancement of SMEs as they share their experiences as business owners selling on Jumia. For Onyinye Ejide, it has been a story of tremendous growth with Jumia, as the platform has helped expand his variety of merchandise. From selling just two phone brands in 2012 to several electronic devices thanks to accessing easy and reliable online sales on the platform. In addition, the platform also ensures that every vendor can increase sales and profit. Tunde Olaniyan of Danami Fashion House verified this when he spoke with Jumia about how over 80% of the sales from his business come from Jumia.

According to Tunde, “As a fashion house, we make different kinds of clothes for men and women. We started six years ago, and today we are bigger and better with 80% of our sales coming from Jumia”.

As a business owner, wife, and mother, CEO of Purple Linings Ventures, Bukola Ogundijo has been able to balance out her responsibilities and conveniently sell her products thanks to Jumia. She has been selling home appliances and fashion items on Jumia since 2014, which has helped her provide more for her family. 

“I can sell to people in Kaduna, Abuja, and Portharcourt, and this has really increased my sales. Jumia has been very helpful in managing my business because I don’t need to worry about warehousing or delivery. From my living room with my smartphone in hand, I can attend to customers while taking care of my family”, she said.

Delivery of goods can also be one of the many headaches of running a business, but Jumia helps solve this with its fast and reliable logistics network, giving vendors one less thing to worry about.

The testimonies from Onyinye, Tunde, and Bukola prove Jumia’s influence on SMEs over the past decade in Nigeria and further strengthen the notion that E-commerce presents opportunities for small businesses in Nigeria to grow and reach new heights.


Jumia Nigeria Unveils 2023 Tech Week



Jumia Nigeria Unveils 2023 Tech Week

…Consumers in Nigeria to leverage the campaign to upgrade their tech devices

Jumia, the leading pan-African e-commerce platform, has announced the launch of its annual “Tech Week” campaign, an initiative aimed at providing consumers access to authentic tech devices such as mobile phones and accessories, TVs, computers, cameras, video games, and much more.

Scheduled to run from March 20th to April 2nd, the Tech Week campaign offers all consumers nationwide the opportunity to upgrade their tech devices for less from renowned brands like Xiaomi, Oraimo, Samsung, Tecno, Infinix, Edifier, Weyon, Nexus, Haier Thermocool, Scanfrost, and Binatone, amongst others.

“We believe everyone should have access to quality products at competitive prices, and we are committed to making this a reality. By partnering with leading brands to provide our consumers with access to the latest tech devices, we hope to help bridge the digital divide and empower more people to achieve their full potential. Consumers can be sure to have their tech needs met during this campaign. At Jumia, we remain committed to providing the best shopping experience to our consumers across the country,” said Massimiliano Spalazzi, CEO, Jumia Nigeria.

“Oraimo is delighted to partner with Jumia for this year’s Tech Week. We believe that this partnership is of great significance as it enables us to showcase our innovative and cutting-edge mobile accessories and lifestyle offerings to a wider audience in Nigeria. As a leading e-commerce platform committed to delivering quality products and excellent customer service, Jumia is the perfect partner for Oraimo. Through this collaboration, we are determined to bring amazing offers and deals to our customers and ensure that they have access to our high-quality products. We are excited to work alongside Jumia to provide our customers with a seamless shopping experience and build a lasting relationship with them. Together, we are committed to delivering the best products and services to our customers. We look forward to a successful partnership with Jumia,” said Alex Liu, E-Commerce Operation Manager, Oraimo Technology Limited.

As technology continues to play a vital role in shaping the way we live and work, it’s no surprise that more Nigerians are leveraging its power to improve themselves. According to a recent digital report by Meltwater, there were 122.5 million internet users in Nigeria at the start of 2023, and internet penetration stood at 55.4 percent. These figures are a testament to the growing importance of technology in Nigeria and the increasing role it plays in driving the country’s economy. Jumia remains committed to empowering more Nigerians to take advantage of the benefits of technology through initiatives like Tech Week.

Know More About Jumia: Jumia believes that technology can potentially transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion, and beauty. The company generated over USD 1 million in Gross Merchandise Value in 2022 and has over eight million customers.

For more information about Jumia, follow us on LinkedIn: Jumia Nigeria and Twitter: JumiaNigeria

Continue Reading


Transforming Transportation 2023: Accelerating Toward Green And Inclusive Mobility



Transforming Transportation 2023: Accelerating Toward Green & Inclusive Mobility

Today’s global challenges are putting serious pressure on transport systems. From climate change and COVID-19 to conflict and macroeconomic instability, what are the implications of the current context for transport, and for the people and businesses that rely on it?

How can we help the sector navigate these compounding crises? Can this be a starting point to reimagine transport and make it more inclusive, safe, sustainable, and efficient?

These are some of the key questions that we will be discussing with leaders and experts from around the world as we celebrate the 20th anniversary of our Transforming Transportation conference.

Join us live on March 14-15 and be a part of the global conversation!


March 14, 2023

8:30 – 10:00 a.m.  EST
Welcome address: Guangzhe Chen, Vice President for Infrastructure, World Bank and Ani Dasgupta, President & CEO, World Resources Institute
Opening Keynote: Bertrand Piccard, Serial Explorer and Environmentalist
Tour around the world: Mayors’ perspectives (Accra, Dhaka, Lima)

11:30 a.m. – 12:45 p.m. EST
Plenary session – Untangling Global Supply Chains: How to Make Green and Resilient Logistics a Reality

March 15, 2023

9:00 – 10:30 a.m. EST
Opening Keynote: Oleksandr Kubrakov, Deputy Prime Minister, Ukraine followed by Anna Bjerde, Vice President for Europe and Central Asia, World Bank
Plenary session – Resilient Transport: Navigating Climate Change, Conflict, and Disruptions


– Patrick Achi, Prime Minister, Republic of Côte d’Ivoire
– Oleksandr Kubrakov, Deputy Prime Minister, Ukraine
– Francois Bausch, Deputy Prime Minister, Minister for Mobility, Luxembourg
– Axel van Trotsenburg, Managing Director of Operations, World Bank
– Anna Bjerde, Vice President, Europe, and Central Asia, World Bank
– Guangzhe Chen, Vice President for Infrastructure, The World Bank
– Victoria Kwakwa, Vice President, Eastern and Southern Africa, World Bank
– Ani Dasgupta, President, and CEO, World Resources Institute
– Wayan Koster, Governor of Bali, Indonesia
– Elizabeth K. T. Sackey, Metropolitan Chief Executive, Accra, Ghana
– Atiqul Islam, Mayor of Dhaka, Bangladesh
– Bertrand Piccard, Serial Explorer, and Environmentalist

Continue Reading


How Diverse Leadership Teams Boost Innovation



Jumia Launches Quick Commerce Platform In Nigeria With 20 Minutes Delivery In Lagos

By Enitan Oyenuga, HR Director, Jumia Nigeria

As the business landscape continues to evolve, it’s becoming increasingly clear that diversity and inclusion are not just buzzwords but essential elements for success. Every company needs a leadership team that understands and connects with customers from different backgrounds to deliver the best possible service. Today, companies are scrutinising their leadership teams on various criteria beyond education and experience, and having a diverse leadership team has become a necessity to build a successful business that resonates with customers worldwide.

Importance of Leadership Diversity

In the workplace, diversity encourages inclusiveness, which fosters innovation. It welcomes and respects the diverse background of each employee. It also creates a positive, supportive, and respectful working environment that encourages all employees to engage and participate freely. The importance of diversity is perhaps well displayed by a quote from Justin Trudeau, the Prime Minister of Canada, “Diversity is the engine of invention; it generates creativity that enriches the world.”

A recent study conducted by McKinsey & Company found that companies with diverse leadership teams are 33% more likely to outperform their competitors in terms of financial performance. Moreover, they are also more likely to be innovative and adapt to changes in the market.

In addition, diversity is not simply a matter of creating a heterogeneous workforce but using it to create innovative products, services, and business practices that can set a company apart and give it a competitive advantage in the marketplace. By fostering diversity in the workplace, we are bringing together various perspectives, experiences, and ideas. When people from different backgrounds and cultures work together, they are more likely to approach problems and opportunities from different angles, which can lead to creative and innovative solutions.

A business culture that welcomes and supports employees with various perspectives is bound to boost problem-solving and increase productivity. Consequently, to benefit from workplace diversity, inclusion must be integrated deeply into its culture. This holds for leadership positions just as much as for entry and mid-level ones.

How Jumia Nigeria is Enabling Diversity

At Jumia Nigeria, we prioritise diversity and inclusion in all aspects of our business. Over the years, we have implemented policies and practices to ensure everyone in our organisation is treated fairly, and feels valued and supported. This is evident across our employee lifecycle from hiring through to exit.

At Jumia, one of our core values is letting the best people and ideas grow. As such, our hiring process is open and transparent ensuring all employees are aware of and have access to all available opportunities. For example, we have recently introduced 1-minute videos where hiring managers talk about their vacancies and invite employee applications.

Similarly, our training and development opportunities are open to all employees, regardless of their background or experience.

At Jumia Nigeria, we want to be a place where people can bring their best selves without fear of discrimination, where they feel like they belong and are an important part of the team. Providing safe spaces for employees to connect with each other and share feedback are some ways we achieve this; leveraging platforms like our Jumia Women’s Network, informal team events, town halls, and HR roadshows.

Our diversity and inclusion focus also requires that we reflect the incredibly diverse markets we serve. Our diversified clientele includes a substantial percentage of women as buyers and sellers. According to the IFC 2021 report on Women and E-Commerce in Africa, over 50% of our vendors are women entrepreneurs. Giving women visible platforms and opportunities is, therefore, a no-brainer. Building a company that sets the bar for advancing female visibility is essential for us. We are implementing these measures because Nigeria offers great opportunities to reduce this gap.

We are actively tracking gender diversity at Jumia, but we also understand that diversity is much more than this. Our ambition is to promote an inclusive culture that fosters a sense of belonging while boosting productivity.


Despite the many benefits of diverse leadership teams, many organisations still struggle to achieve diversity in their leadership ranks. This may be due to unconscious biases or a need for more diversity in the talent pipeline. To change this trajectory, organisations must be intentional in seeking out diverse candidates and creating an inclusive culture that values differences and provides equal opportunities for all.



Continue Reading