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BIC Partners With Afropop Star Yemi Alade 

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BIC Partners with Afropop Star Yemi Alade

Partnership with African Artist, Singer, and Education Advocates to Drive Cultural, Educational, and Brand Initiatives in the Region

Olushola Okunlade Writes

BIC, a world leader in stationery, lighters, and shavers, announced its partnership with Nigerian Afropop star, songwriter, actress, and education advocate Yemi Alade.

The partnership, facilitated by Trace Studios, kicked off during the Back-to-School season in West Africa with the debut of the third installment in BIC’s original video series, Get A Pen You Can Rely On, which highlights the importance of having high-quality and reliable writing products both inside and outside the classroom.

The partnership includes additional education-based initiatives to be announced that will unfold throughout the season, furthering BIC’s commitment to improving learning conditions for 250 million students by 2025. Together with BIC, Alade will tap into her extensive experience as an artist and advocate to inspire self-expression, creativity, and a passion for learning in young Nigerian and West African students.

“As a Nigerian, education enthusiast, and a Victory Grammar School and University of Lagos graduate, I am ecstatic about the upcoming initiatives with BIC that aim to develop and shed light on the importance of education in Nigeria and West Africa”, said Alade. “Partnering with BIC on this campaign was purposeful and fun, as I continue to aim to positively impact upcoming generations.”

Commenting on the campaign, Guillaume Groues, General Manager at BIC Nigeria, said: “We are extremely proud to be working with Yemi on our new Back-to-School campaign, an exciting and first-of-its-kind collaboration in West Africa for BIC. Her passion for education and experience as a Goodwill Ambassador for the United Nations Development Programme makes Yemi an ideal partner. With her help, we look forward to fostering a love for education this Back-to-School season in Nigeria and beyond.”

BIC has demonstrated its commitment to education through various initiatives including Global Education Week; the BIC Cristal Pen Awards; partnership with Enactus; and its ongoing work through the company’s philanthropic arm, the BIC Corporate Foundation. The partnership with Yemi Alade in West Africa is an extension of BIC’s commitment to education and to its investment in West Africa, particularly Nigeria, Africa’s biggest market and most young and dynamic population.

For previous videos related to the Get a Pen You Can Rely On campaign, click here and here. For the latest videos featuring Yemi Alade, click here and here.

About BIC: A world leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC ® Kids, BICFlexTM, BodyMarkTM by BIC ®, Cello®, Djeep ®, Lucky ® Stationery, Rocketbook ®, Soleil®, Tipp-Ex®, Us.TM, Wite-Out®, Inkbox TM, and more. In 2021, BIC’s Net Sales were 1,831.9 million euros. The Company is listed on “Euronext Paris,” which is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit about.bic.com or follow us on LinkedIn, Instagram, Twitter, or YouTube

About Yemi Alade: Yemi Alade is a Nigerian Afropop singer, songwriter, actress, and activist. She won the MTV African Music Awards for Best Female in 2015 and 2016 consecutively and was nominated for Artiste of the Year in 2015, making her the first female to win the MAMAs for Best female consecutively twice and nominated for Artiste of the Year. In 2015, Alade was the first African female to be nominated for the MTV Europe Music Awards (EMAs) and She was nominated for the BET awards for Best International Act: Africa in 2015 and 2016. Yemi is also applauded for her creative and overwhelming stage performances, fashion, and music videos, She has won The Headies Award for Best Performer twice, 2018 and 2019. The slot was initiated at The Headies 2018 and she was the first artiste to win the category.

Yemi Alade has engaged in advocacy programs over the years of her music career.

On 7 November 2018, Alade visited her secondary school Victory Grammar School, Ikeja where she also engaged in charity work. In 2020, Alade joined the United Nations Development Programme to speak for the protection and aid of poor people across Africa affected by the coronavirus pandemic.[1 On 23 September 2020, Yemi Alade was appointed a Goodwill ambassador for the United Nations Development Programme (UNDP) by the organization’s administrator Achim Steiner. She pledged with the UNDP that her focus on Sustainable Development Goals would be on inequality, empowering women, and creating awareness of the impact of global climate change.

About Trace TV: Launched in 2003 and originating from an iconic magazine, Trace has grown into an Afro Urban cultural entertainment force with 350 million fans and a mission to empower and uplift young people globally. Trace media, digital, entertainment and education platforms are available in 180 countries and are segment leaders in Africa, Brazil, France, Brazil, the UK, the Caribbean, and the Indian Ocean. More about Trace:  www.TRACE.COMPANY.

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Airtel Nigeria Appoints Kemi Ariyo And Dhillon Hermanpreet As Directors

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Airtel Nigeria Appoints Kemi Ariyo And Dhillon Hermanpreet As Directors

Rashidat Okunlade Writes

Leading telecommunications service provider, Airtel Nigeria, has announced the appointment of two directors to join its executive leadership team.

The company named Kemi Ariyo as the new Director of Information and Technology and Harmanpreet Singh Dhillon as Director of Network Transformation and Planning.

According to Airtel, both appointments are set to bring about a new era of innovation and growth within the business.

Speaking on the recent appointments, Chief Executive Officer, Airtel Nigeria, Carl Cruz, said the notably experienced Kemi Ariyo will play a pivotal role in driving Airtel Nigeria’s digital transformation efforts and the company is pleased to elevate an excellent female leader within its ranks to the position.

On his part, Cruz stated that Mr. Harmanpreet will spearhead the telecom giant’s network transformation initiatives, geared towards strengthening its infrastructure and ensuring steady services for subscribers.

“We are thrilled to welcome Kemi and Harmanpreet on board. Their in-depth expertise and experience will be invaluable in driving our technological transformation and delivering exceptional experiences to our over 60 million users. We are confident that, with their experience and expertise, Airtel will continue to innovate and stay ahead while developing cutting-edge solutions to meet the evolving needs of our customers,” Cruz said.

Airtel Nigeria Appoints Kemi Ariyo And Dhillon Hermanpreet As Directors

Kemi Ariyo

Harmanpreet Singh Dhillon, the company revealed, brings an impressive background experience of over 23 years in the telecommunications industry and a passion for driving technological advancements.

Previously, he had served in various capacities across different organizations, including Vodafone, Nokia, Huawei, and was Chief Technology Officer at One Airtel in Karnataka, India, where he was responsible for leading the technology strategy, forecasting, expansion, operations, cost optimization, and capex planning for the networks team.

Kemi Ariyo also brings years of cross-industry and cross-continental career experience across the IT value chain with a track record of providing technical solutions geared towards service efficiency, customer experience, and business profitability.

Her contribution to Airtel started from her days as a Business Operations Analyst, under the management service at IBM, where she moved into several leadership roles until she fully joined Airtel in 2017.

Recall that Airtel recently completed the first batch of staff promotions for its financial year 2023/24. This promotion cycle saw the elevation of no fewer than 20 employees into senior leadership roles, out of whom three were women, and one out of these women was elevated to a vice president position.

 

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Airtel Nigeria Partners Top Device Manufacturers To Drive 5G Adoption

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Airtel Nigeria Partners Top Device Manufacturers To Drive 5G Adoption

Rashidat Okunlade Writes

Airtel Nigeria has announced its partnership with renowned manufacturers of 5G-enabled devices. The partnership is in line with Airtel’s commitment to enhance innovation, improve customer experience, and drive the adoption of 5G technology to transform various aspects of customers’ daily activities.

According to the Chief Commercial Officer of Airtel Nigeria, Femi Oshinlaja, the strategic partnership is not only to increase access to the latest technological advancements but also to encourage consumers to take advantage of the vast potential of 5G connectivity.

“Our partnership with leading 5G device manufacturers like Samsung, Tecno, and Infinix is a testament to Airtel’s commitment to providing our customers with access to the latest technological advancements. We believe that through this partnership, consumers will not only gain awareness about the potential of 5G but also access devices that enable them to fully embrace the benefits of this transformative technology,” he said.

A notable highlight of this partnership is the exclusive data package provided for users of the Samsung Galaxy Z Fold 5. For just 2000 naira, customers can enjoy a generous 10GB of data, allowing them to explore the vast potential of 5G connectivity.

Airtel’s partnership with smartphone manufacturers has also enabled the introduction of the lowest-priced 5G device in Nigeria such as the Samsung A14 5G, Samsung’s flagship fold and flip 5, Infinix Hot 30 5G, Tecno Camon 201 and Tecno Spark 101.

 

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Jumia Kicks Off Brands Festival 2023

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Jumia Kicks Off Brands Festival 2023

…Consumers enjoy exclusive offers from several top brands

Rashidat Okunlade Writes

Jumia, the leading e-commerce platform in Nigeria, has announced the launch of its annual brands festival campaign, targeted at promoting authentic products across a wide range of categories at the best prices directly from top brands on the platform.

 

The campaign tagged “Beta products, Beta savings,” starts on Monday, September 4th and will run through September 17th, 2023, offering millions of consumers nationwide the opportunity to buy original products from the official stores of several top brands such as Adidas, Oraimo, Nivea, Xiaomi, DeFacto, Tecno, Pernod Ricard, Infinix, Diageo, Itel, L’Oréal, Bacardi, Binatone, and Haier Thermocool.

 

In these challenging times, the essence of the Jumia Brands Festival takes on even greater significance. We are not only championing authentic products, but also making them accessible at the most competitive prices. We understand the constraints faced by today’s consumers – the need for quality products that don’t break the bank. Our collaboration with renowned international brands bridges the gap, ensuring that consumers can work within their budgets while obtaining genuine items,” said Massimiliano Spalazzi, CEO Jumia Nigeria.

 

As a young Global Company, TECNO is in the process of rapid growth. Our target consumers are motivated and non-stop pursuing innovation. Bonding between brand and our target consumers, non-stop for Excellence,” said Thompson Ani, Brand Marketing Manager TECNO.

 

Consumers can take advantage of the amazing offers during the campaign by simply downloading the Jumia App. The campaign will feature Treasure Hunt, Brand Days, Deals of the Day, and Flash Sales, where consumers can get further discounts on a number of products. The campaign is also providing free shipping on a wide range of products to consumers within Lagos, Abuja, Ibadan, Warri, Benin, Abeokuta, Akure, and Port Harcourt.

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