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BIC Partners With Afropop Star Yemi Alade 

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BIC Partners with Afropop Star Yemi Alade

Partnership with African Artist, Singer, and Education Advocates to Drive Cultural, Educational, and Brand Initiatives in the Region

Olushola Okunlade Writes

BIC, a world leader in stationery, lighters, and shavers, announced its partnership with Nigerian Afropop star, songwriter, actress, and education advocate Yemi Alade.

The partnership, facilitated by Trace Studios, kicked off during the Back-to-School season in West Africa with the debut of the third installment in BIC’s original video series, Get A Pen You Can Rely On, which highlights the importance of having high-quality and reliable writing products both inside and outside the classroom.

The partnership includes additional education-based initiatives to be announced that will unfold throughout the season, furthering BIC’s commitment to improving learning conditions for 250 million students by 2025. Together with BIC, Alade will tap into her extensive experience as an artist and advocate to inspire self-expression, creativity, and a passion for learning in young Nigerian and West African students.

“As a Nigerian, education enthusiast, and a Victory Grammar School and University of Lagos graduate, I am ecstatic about the upcoming initiatives with BIC that aim to develop and shed light on the importance of education in Nigeria and West Africa”, said Alade. “Partnering with BIC on this campaign was purposeful and fun, as I continue to aim to positively impact upcoming generations.”

Commenting on the campaign, Guillaume Groues, General Manager at BIC Nigeria, said: “We are extremely proud to be working with Yemi on our new Back-to-School campaign, an exciting and first-of-its-kind collaboration in West Africa for BIC. Her passion for education and experience as a Goodwill Ambassador for the United Nations Development Programme makes Yemi an ideal partner. With her help, we look forward to fostering a love for education this Back-to-School season in Nigeria and beyond.”

BIC has demonstrated its commitment to education through various initiatives including Global Education Week; the BIC Cristal Pen Awards; partnership with Enactus; and its ongoing work through the company’s philanthropic arm, the BIC Corporate Foundation. The partnership with Yemi Alade in West Africa is an extension of BIC’s commitment to education and to its investment in West Africa, particularly Nigeria, Africa’s biggest market and most young and dynamic population.

For previous videos related to the Get a Pen You Can Rely On campaign, click here and here. For the latest videos featuring Yemi Alade, click here and here.

About BIC: A world leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC ® Kids, BICFlexTM, BodyMarkTM by BIC ®, Cello®, Djeep ®, Lucky ® Stationery, Rocketbook ®, Soleil®, Tipp-Ex®, Us.TM, Wite-Out®, Inkbox TM, and more. In 2021, BIC’s Net Sales were 1,831.9 million euros. The Company is listed on “Euronext Paris,” which is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit about.bic.com or follow us on LinkedIn, Instagram, Twitter, or YouTube

About Yemi Alade: Yemi Alade is a Nigerian Afropop singer, songwriter, actress, and activist. She won the MTV African Music Awards for Best Female in 2015 and 2016 consecutively and was nominated for Artiste of the Year in 2015, making her the first female to win the MAMAs for Best female consecutively twice and nominated for Artiste of the Year. In 2015, Alade was the first African female to be nominated for the MTV Europe Music Awards (EMAs) and She was nominated for the BET awards for Best International Act: Africa in 2015 and 2016. Yemi is also applauded for her creative and overwhelming stage performances, fashion, and music videos, She has won The Headies Award for Best Performer twice, 2018 and 2019. The slot was initiated at The Headies 2018 and she was the first artiste to win the category.

Yemi Alade has engaged in advocacy programs over the years of her music career.

On 7 November 2018, Alade visited her secondary school Victory Grammar School, Ikeja where she also engaged in charity work. In 2020, Alade joined the United Nations Development Programme to speak for the protection and aid of poor people across Africa affected by the coronavirus pandemic.[1 On 23 September 2020, Yemi Alade was appointed a Goodwill ambassador for the United Nations Development Programme (UNDP) by the organization’s administrator Achim Steiner. She pledged with the UNDP that her focus on Sustainable Development Goals would be on inequality, empowering women, and creating awareness of the impact of global climate change.

About Trace TV: Launched in 2003 and originating from an iconic magazine, Trace has grown into an Afro Urban cultural entertainment force with 350 million fans and a mission to empower and uplift young people globally. Trace media, digital, entertainment and education platforms are available in 180 countries and are segment leaders in Africa, Brazil, France, Brazil, the UK, the Caribbean, and the Indian Ocean. More about Trace:  www.TRACE.COMPANY.

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Galaxy S-23 Offer Excites Glo, Samsung Customers

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Galaxy S-23 Offer Excites Glo, Samsung Customers

Olushola Okunlade Writes

Mobile Network operator, Globacom has struck an exclusive deal with the world’s leading manufacturer of electronic devices, Samsung, on the new Galaxy S-23 smartphone. 

Shedding light on the exclusive offer, Globacom explained in a press statement issued in Lagos: “For the first time in Nigeria, we are bringing exclusive offer for Glo customers & lovers of classy and hi-tech phones with Samsung Galaxy S-23. Globacom is fully committed to innovative and bringing value-adding services that provide immense benefits for our subscribers”. 

The company said further that the offer includes an extended pre-order window up to February 23, 2023, for Glo subscribers who wish to purchase the device and also exclusive customized packaging only for Glo customers.

Similarly, Glo Customers can trade in their old devices on purchase of the new Samsung Galaxy S-23 Series with a discount.

Only Glo subscribers will benefit from the exclusive offer, while Samsung will continue to enjoy patronage by millions of Glo customers.

Said Glo,”Pre-ordering starts from 10 p.m., February 1, 2023, at all Gloworld shops across Nigeria. The offer includes the Eco package which comes with Samsung S-23, Samsung smartwatch5 pro, and a Pre-order gift, while the Only Device package comes with Samsung S-23 and a Pre-order gift”. 

With the offer, Samsung S-23 customers will enjoy 18GB bonus data with “Glo Smartphone Festival Data Plans”, with 3GB additional data available for customers on the Glo network on a monthly basis for 6 months.

Glo enjoined its subscribers to make judicious use of the opportunity of the offer adding, “If you are planning to bring home the next Galaxy S series flagship, then you can pre-order the Galaxy S-23 smartphone. All you need to do is pay N200,000 (non-refundable) at your nearest Gloworld shop. Those who pre-order their smartphone will be eligible for Pre-order gifts from Samsung”. 

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Construction Technician, Others Get Glo Festival of Joy Prizes in Onitsha

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Construction Technician, Others Get Glo Festival of Joy Prizes in Onitsha

Olushola Okunlade Writes

The story of Chukwuemeka Chikezie, a Glo subscriber who presented brand new car in the Glo Festival of Joy promo in Onitsha on Wednesday is as interesting as the star prize that he won.

Scores of other subscribers also took home Power Generating sets, Sewing Machines and
Rechargeable Fans.

The 30-year-old Construction Technician is impaired in his left arm from a job-related accident he had in 2019. But despite that setback, Chikezie has never wavered in working to provide an assured future for himself. He lost his father in the aftermath of that occupational
travail.

On Tuesday, when he was called, he was working on a project in Enugu, far away from his Onitsha base. Chikezie was sweating it out on his work when he received the life-transforming call. Despite that, he found it difficult that he could become an instant car winner just like that.

Till he got the keys to the car on Wednesday at an elaborate ceremony held at the Gloworld premises at Conoil station, Onitsha Bridgehead, Chikezie was hesitant to believe he had become a car owner.

“If anyone had told me yesterday that I would be a car owner today, I would never have believed it”, he said, adding that “I love the Glo network very well and I have always depended on it for my calls and data needs” Chikezie was full of praise for Glo for transforming his life through the car prize.

Construction Technician, Others Get Glo Festival of Joy Prizes in Onitsha

The travails that led to his being unable to use his left hand were enough to make anyone lose hope, but he never gave up. Winners of other items were equally grateful to Glo for their winnings.

Anielue Arinze, who won a generator, disclosed that he never expected such winning at this time. He disclosed that the generator will be very useful for him, especially in the heat period. On his part, Ezeji Uzoma Noble, who won a Sewing Machine, expressed gratitude to Globacom for the prize he won.

Hon. (Mrs) Beverly Ikpeazu-Nkemdiche, representing Onitsha South 2 Constituency, Anambra State House of Assembly, disclosed that her first number upon returning to Nigeria some years ago was a Glo number. She commended Globacom for its support to its subscribers through the life-changing prizes in the promo.

The Transition Chairman, Onitsha South Local Govt Area, Anambra State, Hon. Emeka Orji, expressed happiness that the event was held within his jurisdiction. He commended Globacom for putting the promo in place.

Representative of the National Lottery Regulatory Commission (NLRC), Mr. Ezelue Nnamdi, said the Commission was happy with Globacom for its transparency in the conduct of the promo draws and the presentation of prizes to the winner.

The event was also graced by two of Glo brand influencers, Ebube Nwagbo and Stephen Odimgbe (Flashboy) who both enjoined more people to join the Glo network to have access to a wide array of excellent products and services apart from the life-changing prizes they stand for to win for being on the network.

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BUA Foods Decorated Yesterday As LEADERSHIP Company Of The Year 2022

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BUA Foods Decorated Yesterday As LEADERSHIP Company Of The Year 2022

Written by Olushola Okunlade

BUA Foods Plc, a leading food and fast-moving consumer goods (FMCG), has been decorated as LEADERSHIP Company of the Year 2022 respectively by the media company.

The food company was highly recognised and awarded at the LEADERSHIP Conference and Awards 2022 ceremony held in Abuja on Tuesday, January 31, 2023.

BUA Foods Plc dedicates the award to its customers, staff, and host communities.

BUA Foods Decorated Yesterday As LEADERSHIP Company Of The Year 2022
BUA Foods Decorated Yesterday As LEADERSHIP Company Of The Year 2022
BUA Foods Decorated Yesterday As LEADERSHIP Company Of The Year 2022
BUA Foods Decorated Yesterday As LEADERSHIP Company Of The Year 2022
BUA Foods Decorated Yesterday As LEADERSHIP Company Of The Year 2022
BUA Foods Decorated Yesterday As LEADERSHIP Company Of The Year 2022

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