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The Evolution Of Black Friday In Nigeria

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Jumia Nigeria Reaffirms Commitment To Consumers With Black Friday Campaign

Olushola Okunlade Writes

Black Friday is the most popular shopping event in history. It is simply a day when you see amazing discounts on various products ranging from mobile phones, electronics, home appliances, fashion, beauty products, and more.

For many, it has become the most anticipated sales event of the year as they get to do all of their holiday shopping.

In Nigeria, Black Friday was first made known to the general public in 2013 by top e-commerce platform Jumia, offering various discounts via its e-commerce website to attract consumers from all across the nation. The brand set out to recreate the excitement of retail sales that had been well-known in the United States decades earlier as the day after American Thanksgiving.

On the first event, online sales records were broken. The e-commerce platform reported the biggest traffic in its history of online shopping, with the website having over a million visitors. Since then, Black Friday has grown to be the most well-liked shopping occasion in Nigeria, and it keeps getting bigger every year as more businesses—both online and offline—join.

The popularity of Black Friday sales has also increased due to e-commerce and technology as more consumers choose to shop online rather than compete for the top-selling item or wait in a line outside brick-and-mortar stores.

In Africa’s developing markets, Jumia is leading the charge to provide consumers with an exciting Black Friday experience, collaborating with thousands of brands and merchants on its platform to offer consumers a wide range of products across all consumer needs while supporting SMEs and brands in reaching millions of consumers.

Jumia is also using this platform to help consumers navigate the current economic realities by providing access to a range of quality products at affordable prices. Consumers can also have fun while shopping by taking advantage of the mega deals, treasure hunts, flash sales, and other special offers available during this period. In addition, the brand has also extended its Black Friday deals to the Jumia Food platform, allowing consumers to have meals from their favourite restaurants delivered in minutes.

This year’s Black Friday sales, themed ‘Beat Sapa’, will run till November 30th 2022, when consumers can take advantage of the amazing offers Jumia has in store for them.

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Abuja Hosts Glo Festival Of Joy Promo Draw

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Abuja Hosts Glo Festival Of Joy Promo Draw

Olushola Okunlade Writes

Abuja, the federal capital city, on Thursday hosted another draw to produce a new house winner in the ongoing Glo Promo, Festival of Joy.

Globacom said the keys to the house would be presented to the lucky winner in Abuja on Friday, December 2.

The draw which was held at Gloworld, Aminu Kano crescent, Wuse 11, was attended by Glo subscribers, the media, and the representative of the National Lottery Regulatory Commission (NLRC), Mrs. Mariam Imam.

Two subscribers,  Ibrahim Akindele, a student of Ekiti State University, and Ola Owonifari Joseph, a Port-Harcourt-based Engineer had earlier been presented with their house prizes in the ongoing promo which is offering 20 houses, 24 brand new cars, 100 generators, 200 sewing
machines and 1,000 rechargeable fans to Glo subscribers nationwide.

Globacom said, “subscribers wishing to participate in the promo to dial *611# and keep recharging for voice and data (as desirable) during the promo period in order to be eligible to win the prizes on offer”.

“To become a Festival of Joy landlord, all you have to do is make data subscription(s) of at least N20, 000 during the promo period. Those who are interested in winning cars should make a monthly recharge of N10,000; N5,000 monthly recharge for power generators, N2,500 monthly
recharge for sewing machines and N500 weekly to win rechargeable fans”, Globacom explained.

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Jumia’s Positioning For Growth

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Jumia

New strategy shows Jumia is well positioned for growth in Nigeria

strong optimism exists with new focus on cost discipline and return to e-commerce fundamentals

Olushola Okunlade Writes

Before e-commerce came to Africa, Nigeria was one of the nations described as a ‘cash-based’ economy. Until recently, most business transactions for goods and services were carried out by face–to–face negotiations in open markets with payments through cash or cheques.

The culture adopted by most Nigerians was to inspect goods, negotiate physically, and, if satisfied, pay. The effect of this commerce culture was that most individuals were forced to travel within and outside the country to purchase goods and services carrying physical cash.

Over the years, e-commerce adoption has grown year-on-year, with more Nigerians willing to trust online shopping. Also, in the post-pandemic era, people now rely more on shopping for items online that can easily be easily delivered. This demand has made it even more important for e-commerce companies like Jumia to step in and fill the gap by providing innovative trading opportunities for thousands of sellers to connect with millions of consumers in Africa.

Jumia continues to navigate Africa’s business environment, where a  myriad of regulatory, logistic, socio-cultural, and technological challenges exist. Every country where Jumia operates has a unique environment. Notwithstanding, the company has built an innovative multi-purpose platform that empowers small businesses and consumers in the continent.

What Does the Future Hold?

The dust is now settled on the leadership changes in Jumia, which has seen several market watchers predicting a new lease of life in the company. Following the recent announcement from the company, it is important to analyse its third-quarter 2022 financial report and the new strategy from the management team to see what the future holds.

The third quarter of the year saw Jumia record substantial revenue and gross profit growth, according to the company’s financial earnings report. The most recent statistics show that $50.5 million was generated in revenue in Q3 2022, an increase of 6% from the $47.6 million reported in Q2. This also represents an 18.4% increase from the $42.7 million reported in the same period last year.

Interestingly, Jumia’s acting CEO, Francis Dufay, laid out the new business strategy for the company during the Q3 2022 earnings call, stating that the recent focus on cost discipline and return on investment speaks to an ever-increasing need to make the company profitable in the near future. Results for Q3 showed more encouraging signs that the company is on the right path.

He further stated that the company intends to bring more focus to the core business, allocating capital, resources, and teams to main areas and projects with attractive returns on investments and clear ecosystem benefits. Jumia will deemphasise or cease projects and ventures that do not meet such criteria. In line with the above, the company will scale back First Party grocery offerings in geographies where this category remains sub-scale. In addition, Jumia Prime will be paused indefinitely from the 1st of January 2023 as the company looks to focus more resources in other areas of the business.

It is important to note that the company plans to keep logistics open to third parties only in the countries where they have strong assets (Nigeria, Ivory Coast, Morocco). The e-commerce opportunity in Nigeria remains vast with a very young population and growing middle class. Hence, this new focus will further strengthen the company’s hold in its biggest market.

Going forward, the company is looking to continue strengthening its foothold in all the countries where it is currently operational. However, this is likely to come with changes to its operating model. In a statement released by Francis Dufay, Acting CEO of Jumia, “We have a clear focus for the next chapter of our journey and are taking decisive action to support our path to profitability. We will bring more focus to the business, directing our efforts and resources to projects and activities that deliver tangible value to our consumers, sellers and broader ecosystem participants. We are also enforcing tighter cost discipline and driving efficiencies across the full structure while enhancing the fundamentals of our core e-commerce business to drive user growth.”

The company is showing greater willingness to constantly invest in Nigeria and has stated it would be making some adjustments in its organisational setup in the coming weeks. Allocating more people and resources to its marketplace, tech, and in-house logistics platform are some of the strategies expected to enhance future success.

Clearly, there is strong optimism that this new strategy will continue to deliver value to Jumia’s consumers in Nigeria. The company is on the right path to profitability through growth and optimization.

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Yvonne Jegede Had Mercy Johnson Okojie All Emotional In Episode 2 Of “Mercy’s Menu” Season 3

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Yvonne Jegede Had Mercy Johnson Okojie All Emotional In Episode 2 Of "Mercy's Menu" Season 3

By Moninuola Sulaiman

In this episode of Mercy’s Menu season 3 Mercy Johnson Okojie is joined by her colleague, Nollywood star and Film producer, Yvonne Jegede.

The movie stars shared exciting conversations and emotional moments as they prepared Peri Peri Chicken and Coconut Milk Pasta.

They discussed her Marriage, Divorce, Son, Challenges, and Charity work.

This episode was filled with so many emotions.

Click on the YouTube link for Mercy’s Menu Season 3 (Episode 2)

Watch video below

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