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2022 LAIF Awards: Over 400 Entries From 17 Agencies Make Shortlist

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2022 LAIF Awards: Over 400 Entries From 17 Agencies Make Shortlist

… as Social Ghana makes history

Olushola Okunlade Writes

As the advertising industry gets ready for the 2022 edition of the Lagos Advertising and Ideas Festival (LAIF) awards, over 400 entries have been shortlisted for the prestigious awards.

This was disclosed by the Chairman, Lagos Advertising and Ideas Festival (LAIF) Management Board, Mr. Lanre Adisa, while speaking on the forthcoming edition of the award shortly after the completion of the jury sittings.

According to Adisa, a total number of 17 creative agencies from Nigeria and Ghana will be competing for awards in different categories including Print, Film, Outdoor, Digital Craft, Campaign, Film Craft, Radio-Craft, and Film Craft among others.

He expressed delight with the participation and the shortlist of work from Social Ghana, an Accra-based creative agency for making history as the first agency out of Nigeria to achieve such a feat. He added that the LAIF Awards is poised to become a preeminent Sub-Saharan Advertising Festival with participation from other West African countries.

“We are very excited that a creative agency from Ghana, Social Ghana, will be making history as the first agency outside Nigeria’s shores to participate in the award. It validates our goal of building LAIF to be a worthy and respected sub-regional award festival”, he said.

The list of agencies that will be jostling for recognition and honour at the event includes 7even Interactive, Dentsu Creative, DKK & Associates, Imaginarium Marketing Communications, X3M Ideas, IMS Advertising, Insight Publicis, Isobar, Leo Burnett, Livespot Media, Neukleos Marketing Services, Noah’s Ark Communications, Ogilvy Nigeria, Onewildcard, Social Ghana, Spice 360 and Tequila Nigeria.

The 2002 LAIF Awards which is the 17th edition of the celebration of creative excellence by the Advertising Agencies Association of Nigeria (AAAN) is billed to hold at the Landmark Event Centre, Victoria Island, Lagos on Saturday, November 26, 2022.

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Abuja Hosts Glo Festival Of Joy Promo Draw

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Abuja Hosts Glo Festival Of Joy Promo Draw

Olushola Okunlade Writes

Abuja, the federal capital city, on Thursday hosted another draw to produce a new house winner in the ongoing Glo Promo, Festival of Joy.

Globacom said the keys to the house would be presented to the lucky winner in Abuja on Friday, December 2.

The draw which was held at Gloworld, Aminu Kano crescent, Wuse 11, was attended by Glo subscribers, the media, and the representative of the National Lottery Regulatory Commission (NLRC), Mrs. Mariam Imam.

Two subscribers,  Ibrahim Akindele, a student of Ekiti State University, and Ola Owonifari Joseph, a Port-Harcourt-based Engineer had earlier been presented with their house prizes in the ongoing promo which is offering 20 houses, 24 brand new cars, 100 generators, 200 sewing
machines and 1,000 rechargeable fans to Glo subscribers nationwide.

Globacom said, “subscribers wishing to participate in the promo to dial *611# and keep recharging for voice and data (as desirable) during the promo period in order to be eligible to win the prizes on offer”.

“To become a Festival of Joy landlord, all you have to do is make data subscription(s) of at least N20, 000 during the promo period. Those who are interested in winning cars should make a monthly recharge of N10,000; N5,000 monthly recharge for power generators, N2,500 monthly
recharge for sewing machines and N500 weekly to win rechargeable fans”, Globacom explained.

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Jumia’s Positioning For Growth

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Jumia

New strategy shows Jumia is well positioned for growth in Nigeria

strong optimism exists with new focus on cost discipline and return to e-commerce fundamentals

Olushola Okunlade Writes

Before e-commerce came to Africa, Nigeria was one of the nations described as a ‘cash-based’ economy. Until recently, most business transactions for goods and services were carried out by face–to–face negotiations in open markets with payments through cash or cheques.

The culture adopted by most Nigerians was to inspect goods, negotiate physically, and, if satisfied, pay. The effect of this commerce culture was that most individuals were forced to travel within and outside the country to purchase goods and services carrying physical cash.

Over the years, e-commerce adoption has grown year-on-year, with more Nigerians willing to trust online shopping. Also, in the post-pandemic era, people now rely more on shopping for items online that can easily be easily delivered. This demand has made it even more important for e-commerce companies like Jumia to step in and fill the gap by providing innovative trading opportunities for thousands of sellers to connect with millions of consumers in Africa.

Jumia continues to navigate Africa’s business environment, where a  myriad of regulatory, logistic, socio-cultural, and technological challenges exist. Every country where Jumia operates has a unique environment. Notwithstanding, the company has built an innovative multi-purpose platform that empowers small businesses and consumers in the continent.

What Does the Future Hold?

The dust is now settled on the leadership changes in Jumia, which has seen several market watchers predicting a new lease of life in the company. Following the recent announcement from the company, it is important to analyse its third-quarter 2022 financial report and the new strategy from the management team to see what the future holds.

The third quarter of the year saw Jumia record substantial revenue and gross profit growth, according to the company’s financial earnings report. The most recent statistics show that $50.5 million was generated in revenue in Q3 2022, an increase of 6% from the $47.6 million reported in Q2. This also represents an 18.4% increase from the $42.7 million reported in the same period last year.

Interestingly, Jumia’s acting CEO, Francis Dufay, laid out the new business strategy for the company during the Q3 2022 earnings call, stating that the recent focus on cost discipline and return on investment speaks to an ever-increasing need to make the company profitable in the near future. Results for Q3 showed more encouraging signs that the company is on the right path.

He further stated that the company intends to bring more focus to the core business, allocating capital, resources, and teams to main areas and projects with attractive returns on investments and clear ecosystem benefits. Jumia will deemphasise or cease projects and ventures that do not meet such criteria. In line with the above, the company will scale back First Party grocery offerings in geographies where this category remains sub-scale. In addition, Jumia Prime will be paused indefinitely from the 1st of January 2023 as the company looks to focus more resources in other areas of the business.

It is important to note that the company plans to keep logistics open to third parties only in the countries where they have strong assets (Nigeria, Ivory Coast, Morocco). The e-commerce opportunity in Nigeria remains vast with a very young population and growing middle class. Hence, this new focus will further strengthen the company’s hold in its biggest market.

Going forward, the company is looking to continue strengthening its foothold in all the countries where it is currently operational. However, this is likely to come with changes to its operating model. In a statement released by Francis Dufay, Acting CEO of Jumia, “We have a clear focus for the next chapter of our journey and are taking decisive action to support our path to profitability. We will bring more focus to the business, directing our efforts and resources to projects and activities that deliver tangible value to our consumers, sellers and broader ecosystem participants. We are also enforcing tighter cost discipline and driving efficiencies across the full structure while enhancing the fundamentals of our core e-commerce business to drive user growth.”

The company is showing greater willingness to constantly invest in Nigeria and has stated it would be making some adjustments in its organisational setup in the coming weeks. Allocating more people and resources to its marketplace, tech, and in-house logistics platform are some of the strategies expected to enhance future success.

Clearly, there is strong optimism that this new strategy will continue to deliver value to Jumia’s consumers in Nigeria. The company is on the right path to profitability through growth and optimization.

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Yvonne Jegede Had Mercy Johnson Okojie All Emotional In Episode 2 Of “Mercy’s Menu” Season 3

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Yvonne Jegede Had Mercy Johnson Okojie All Emotional In Episode 2 Of "Mercy's Menu" Season 3

By Moninuola Sulaiman

In this episode of Mercy’s Menu season 3 Mercy Johnson Okojie is joined by her colleague, Nollywood star and Film producer, Yvonne Jegede.

The movie stars shared exciting conversations and emotional moments as they prepared Peri Peri Chicken and Coconut Milk Pasta.

They discussed her Marriage, Divorce, Son, Challenges, and Charity work.

This episode was filled with so many emotions.

Click on the YouTube link for Mercy’s Menu Season 3 (Episode 2)

Watch video below

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