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Giving.NG Partners Shoprite Nigeria On 40 Days Of Giving Campaign

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Giving.NG Partners Shoprite Nigeria On 40 Days Of Giving Campaign

By Moninuola Sulaiman

Giving.NG is partnering with Shoprite Nigeria on the “40 Days of Giving” campaign, aimed at inspiring people and organizations to spread kindness and treat it as an everyday thing, rather than a seasonal activity.

Giving.NG, Africa’s first and only free crowdfunding platform, has announced that it will begin a campaign in November to assist less privileged Nigerians and honor organizations and people carrying out exceptional, social impact work nationwide.

The campaign, themed “40 Days of Giving,” is being launched in partnership with Africa’s largest fast-moving consumer goods retailer, Shoprite Nigeria, and is expected to span the Christmas season and into the New Year.

Traditionally, the Christmas season is known to be a season of giving, with statistics showing that most donations are made during this time. Most people use the season to appreciate people who have been there for them all year round or give back to the less privileged. The 40 Days of Giving campaign plans to tap into this existing trend in a way that encourages people to give and creates a chain of giving that goes beyond the festive season.

Speaking about the campaign, Sterling One Foundation’s CEO, Olapeju Ibekwe explained that this was a much-needed campaign considering how tough the year has been, alongside the huge loss by the recent flood crisis in at least 32 states of the country.

In her words; “This campaign is about getting as many people as possible to join us in lending a helping hand to vulnerable Nigerians while supporting those changemakers who have been on the frontlines doing the same all year round. For each day of the campaign, we want to support at least one person, selected through an online nomination with their next meal, resources to restart their small business, or just new clothes. We just want to spread kindness to many people daily.”

The 40 Days of Giving campaign is expected to kick off on November 29, 2022, the last Tuesday of November, is recognized globally as Giving Tuesday and runs until January 7, 2023. As part of the campaign, people can donate money to a fundraiser on the Giving.NG platform or items at designated points, including Shoprite stores nationwide.

Commenting on their partnership to execute this, Shoprite Nigeria’s Head of Marketing, Kunle Abiola stated that the campaign is a laudable initiative that has a lot of potential to bring change into people’s lives. In his remarks, he said;
“Beyond want the items donated can do for the beneficiaries, we are keen on the hope that these acts of kindness can spread among Nigerians. We are giving our shoppers an opportunity to be part of a very noble initiative and we know they will buy into it.”
With this partnership, shoppers can buy items at any Shoprite store across the country and drop them off at designated points in the store from where they will be collected and redistributed to selected NGOs or given out in-store as a paid-forward gesture to other shoppers. Some of the beneficiaries nominated online will also receive shopping vouchers which they can redeem at any Shoprite store closest to them.

Both brands are also hopeful that they can grant as many wishes as they can from the nominations and requests they will receive, even as they look forward to having Nigerians join them in playing ‘Everyday Santa’ and spreading kindness.

Know More About Giving.ng: Giving.ng is Africa’s first free crowdfunding platform with a focus on projects around health, education, gender equality, food security, and climate action. Established by the Sterling One Foundation, the platform provides finishing grants to organizations and individuals who launch fundraising campaigns on it and access to expert and volunteer support for project implementation. In addition, Giving.ng enables long-term commitment to projects through a recurring donation feature, allowing donors to support certain projects and initiatives with consistent monthly, quarterly, or yearly donations.

Know More About Shoprite Nigeria: Retail Supermarkets Nigeria Limited (RSNL) is the operator of the Shoprite franchise in Nigeria. Since opening the first Shoprite Nigeria store in December 2005, the company has redefined the landscape of retail markets in Nigeria, currently running a hypermarket chain of 25 outlets across 12 states and the Federal Capital Territory, Abuja. Having been fully acquired in 2021, the company plans to add new stores to its chain to optimize visibility and distribution for a wide variety of Nigerian-made products, fresh produce direct from local farmers, and international brands.

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Sterling One Foundation Wins CSR Award of Excellence

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Sterling One Foundation Wins CSR Award of Excellence

Olushola Okunlade Writes

Sterling One Foundation has won AS+A Communications’ Award of Excellence for Corporate Social Responsibility in recognition of its positive impact across Nigeria.

As part of its annual award ceremony and commemoration of its Managing Director’s 70th birthday, AS+A Communications awarded the Sterling One Foundation its Corporate Social Responsibility Award of Excellence at an event held in Lagos recently.

The award presented by the company’s Managing Director, Mrs. Adenike Shobanjo, was in recognition of the foundation’s developmental legacies in the areas of health, education, and environment, in partnership with its corporate partner, Sterling Bank.

Mrs. Shobanjo during her opening remarks explained that her company hosts this annual event because of how important it considers social impact work and the role that corporate organizations play in ensuring that the transformation it brings is widespread and has long-term effects.

While presenting the award to Sterling One Foundation, she applauded the efforts of Sterling Bank in setting up the Foundation and empowering them to make a lasting impact in society.

She further charged businesses operating in the country to prioritize corporate social responsibility for the development of the nation.

In her words, “There are influential, well-placed, and endowed Nigerians who sit in their closets without any care for the underprivileged. This event is to encourage them to come out and join us in building a just and egalitarian society.”

“This award is in recognition of all the successes that Sterling has achieved over the years as a socially responsible organization, most especially in areas of health, education, and agriculture,” said Shobanjo.

Accepting the award, the CEO of Sterling One Foundation, Mrs. Olapeju Ibekwe, thanked the organizers while stressing the organization’s focus to contribute to the achievement of the Sustainable Development Goals (SDGs), as a way of improving the livelihood of Nigerians and Africans living in underserved communities.

She said that Sterling One Foundation’s focus areas; education, health, climate action, gender equality, and food security are all critical areas that require urgent attention for progress to happen.

She went on to highlight that; “In 2023, the Sterling One Foundation plans to focus on expanding its education programs to reach more out-of-school children, train and fund at least 100,000 youths, plant 10 million economic trees and adopt key primary health centers in at least 10 states through key partnerships.”

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Promoting Private Sector Investments; IFC Visits BUA Cement HQ In Lagos

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Promoting Private Sector Investments; IFC Visits BUA Cement HQ In Lagos

By Moninuola Sulaiman

Abdul Samad Rabiu, CFR, CON, Chairman, and Founder of BUA Group today received a delegation from the International Finance Corporation led by Sérgio Pimenta, Regional Vice President for Africa, at the BUA Cement HQ in Lagos State.

Left-Right: Abdul Samad Rabiu, Chairman, BUA, in a discussion with Sérgio Pimenta, Regional Vice President for Africa, International Finance Corporation (IFC) during a working visit of the IFC to BUA Cement HQ in Lagos.

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E-Commerce Trends In Nigeria For 2023

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E-Commerce Trends In Nigeria For 2023

Olushola Okunlade Writes

The rise of digital commerce has given birth to new ways for e-commerce retailers to improve their businesses and deliver an exceptional customer experience.

This is due to the industry’s constant adaptability to meet new demands and opportunities to create a seamless shopping experience by offering consumers a wide variety of products and services and finding new ways to connect with consumers through digital storefronts.

As a business owner or someone involved, staying current with market trends is critical to capitalize on upcoming opportunities and lessen the impact of potential disruptions.

Over the last three years, e-commerce has significantly grown, pushing millions more consumers to shop online. In 2023, the e-commerce industry is set to slowly take over the world, as revenue in the market is projected to reach US$9.02 billion in 2023.

Here are some of the most significant and disruptive e-commerce trends that could be adopted to enhance customer experience while also expanding businesses:

The Rise of Social Commerce

A trend that is expected to gain momentum in 2023 is the use of social media for e-commerce. Many businesses in Nigeria are already using platforms like Facebook and Instagram to sell their products, but this trend is expected to increase in the coming year as social media is a powerful tool for reaching potential customers and building brand awareness. Businesses that take advantage of this trend will be well-positioned for success.

The Rise of Omnichannel

Shoppers are no longer limited to a single device or channel as they research products, compare prices, complete a sale seamlessly across channels, and flip between devices without losing their place in the purchase journey. According to the National Communication Commission (NCC), 89% of internet users make purchases online, with another 24% planning to do so in the near future.

This trend has led many e-commerce platforms, like Jumia, to ensure that their channels can be accessed regardless of the platform or channel. As a result, consumers can log in to their accounts through the app or website on any device of their choice. This ease of shopping is expected to contribute to an increase in online sales.

Seamless Payment Options

Nigeria’s economic policy is gradually shifting towards cashless payment, with digital and electronic banking being implemented nationwide. Furthermore, following the announcement of the new withdrawal limit by the Central Bank of Nigeria, more transactions are expected to be conducted electronically.

This demand for electronic transactions has attracted payment facilitators from all over the world as Nigeria’s online commerce and financial technology industries are strengthened by a fast-growing youth population, expanding consumer power, and increased smartphone penetration. This is especially important for small businesses that use payment solution providers to ease the payment process for their customers. Payment Solutions Service Providers, like JumiaPay, can take advantage of these opportunities in the market.

Beyond this, payment solution providers, like JumiaPay, would also benefit from offering services for electricity bills payment, TV subscriptions, and airtime/data recharge to their consumers.

Consumer Personalization

Another important trend in 2023 is the increasing use of artificial intelligence and machine learning in e-commerce. These technologies can help businesses personalize their customer interactions, improve the accuracy of their recommendations, and make more informed decisions.

Personalizing a customer’s online shopping experience is crucial to increasing online sales and bolstering e-commerce success. Users are growing weary of algorithm-powered interfaces instead of user-generated or user-inspired interfaces and longing for tailored and customized experiences. Customers want to believe someone is paying attention to them behind a computer screen. It doesn’t have to be anything elaborate; it might be as straightforward as a customized email, a carefully chosen discount code, or something else.

Overall, the e-commerce industry in Nigeria is expected to see significant growth in 2023, driven by rising smartphone adoption, a growing middle class, and government support. Businesses that are able to keep up with these trends and adapt to the changing market will be well-positioned for success in the coming year.

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