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“Social Media Influencing Is More Lucrative Than Medical Practice In Nigeria”- Aproko Doctor

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Social Media Influencing Is More Lucrative Than Medical Practice In Nigeria

…Episode 4 of Mercy’s Menu Season 3

Olushola Okunlade Writes

In the most recent episode of Mercy’s Menu season 3, Nollywood Icon Mercy Johnson Okojie welcomes Dr. Chinonso Fidelis Egemba also known as Aproko Doctor, a Medical professional, Health Blogger, Activist, and social media figure, to her kitchen.

While preparing Plantain Frittata the exciting duo talked about a variety of topics, including social media, marriage, health and medical tips, and his not-for-profit organization.

See the most recent episode below:https://youtu.be/LdvNinvmu5I

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Here’s Why You Should Shop At The Ongoing Jumia Tech Week

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Here’s Why You Should Shop At The Ongoing Jumia Tech Week

Exciting Deals & More! 

In case you haven’t heard, Jumia Tech Week is ongoing, and it’s the perfect time to get those tech gadgets and electronic appliances you’ve been eyeing.

This year’s Tech Week promises to be exceptional, with great deals from top household brands. You can purchase any phone or electronic gadget from any category at a discount. Here’s what you need to know about Jumia Tech Week:

Two weeks of deals: Jumia Tech Week 2023 is ongoing. The promo started on the 20th of March 2023 and will run till the 2nd of April 2023. During this time, you get access to products in different categories like smartphones, accessories, laptops, appliances, televisions, printers, home audio, storage devices, video games, and more Some of the top brands partnered with include Xiaomi, Oraimo, Samsung, Tecno, Infinix, Edifier, Weyon, Nexus, Haier Thermocool, Scanfrost, Binatone, and so on.

Brand Days: Another exciting proposition for this Tech Week is the Brand days. Customers can get further discounts and special deals on products from the official stores of their favourite brands.

Fast Delivery: During this Tech Week, you get fast delivery on all products you purchase that have the Jumia Express tag. This means you don’t have to wait long for your items to arrive.

Free Return & Refund: As a Jumia customer, you can request a return for items purchased on Jumia within 15 days after delivery for items purchased from an official store and 7 days for items purchased from other sellers. All it takes is for you to go to the order page and request a return.

Pay on Delivery: Jumia offers flexible payment options for your convenience. So whether you’re looking to buy the latest mobile phone, computer, TV, video games, cameras, or accessories, you can place your order and choose the “pay on delivery” option. You get to pay once the item is delivered to your doorstep. You also have the option of using JumiaPay if you don’t have cash. Jumia is committed to providing the best shopping experience to its customers across the country.

Games: Jumia will also be making shopping exciting with fun games, including flash sales where discounts on certain products are available for a few hours. Treasure hunts on amazing products at up to 99% off.

Don’t wait any longer; take advantage of the amazing discounts on Jumia Tech Week until April 2nd by visiting www.jumia.com.ng.  Happy shopping!

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The Role Of Media Monitoring Services In Governance And Its Application 

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The Role Of Media Monitoring Services In Governance And Its Application 

By: Philip Odiakose

The role of media monitoring services in governance has become increasingly important in today’s rapidly changing media landscape. With the proliferation of social media and other online channels, decision-makers need to stay up-to-date with public opinion, emerging trends, and media coverage on specific topics or issues. In this article, we will explore the role of media monitoring services in governance, its applications, and how it contributes to effective decision-making.

Media Monitoring Services and Its Importance

Media monitoring services are tools that track media coverage of specific topics or issues across a range of media sources, including news outlets, social media, and blogs. These services use algorithms and other technologies supported by humans to scan and analyze media content, providing insights into how issues are being discussed and perceived in the media landscape.

The importance of media monitoring services in governance cannot be overstated. Decision-makers need access to timely and accurate information about public sentiment, emerging trends, and media coverage to make informed decisions. Media monitoring services provide a wealth of data that can be analyzed and used to guide decision-making processes.

Applications of Media Monitoring Services in Governance

Media monitoring services have numerous applications in governance, including:

1. Tracking Public Sentiment

One of the primary functions of media monitoring services is to track public sentiment on specific topics or issues. This information is critical for government agencies, political parties, and other organizations that need to understand public opinion and how it may be shifting over time.

For example, P+ Measurement Services was engaged during the 2019 Lagos state election to provide media monitoring services for various political parties to enable them to understand how their messaging is resonating with the public and adjust their strategies accordingly. Similarly, government agencies can use media monitoring services to track public opinion on specific policy issues and adjust their messaging and strategies based on the feedback they receive.

2. Crisis Management

Media monitoring services are also valuable tools for crisis management. During a crisis or emergency, decision-makers need to stay up-to-date with media coverage, identify potential risks and threats, and respond quickly to changing situations.

Media monitoring services can help officials stay informed about the evolving media landscape during a crisis, allowing them to make data-driven decisions and respond quickly to emerging issues. For example, during the COVID-19 pandemic, organizations engaged P+ Measurement Services to provide timely and tailored media coverage of the virus and its impact on different states in Nigeria, providing valuable insights that informed government responses.

3. Policy Development

Media monitoring services can also provide decision-makers with valuable insights into public debates, stakeholder opinions, and emerging issues, which can inform policy development and decision-making.

For example, media monitoring services can help government agencies track media coverage of specific policy issues and identify key stakeholders and influencers in the public debate. This information can then be used to engage with stakeholders and influencers and shape policy development based on their feedback.

4. Public Relations

Media monitoring services can also be used to manage the public image of government agencies, political parties, and other organizations. By tracking media coverage and identifying opportunities for positive coverage or potential reputational risks, decision-makers can adjust their messaging and strategies to maintain a positive public image.

For example, media monitoring services can be used to track media coverage of a government agency’s activities and identify opportunities for positive coverage or potential reputational risks. This information can then be used to adjust messaging and strategies to maintain a positive public image.

Media Monitoring Services and Effective Decision-Making

Media monitoring services play a critical role in effective decision-making in governance. By providing decision-makers with timely and accurate information about public sentiment, emerging trends, and media coverage, these services enable data-driven decision-making processes.

Decision-makers can use media monitoring services to identify emerging issues, track public sentiment, and stay up-to-date with media coverage, allowing them to make informed decisions. By incorporating media monitoring services into their decision-making processes, decision-makers can respond more quickly to emerging issues, shape public opinion, and maintain a positive public image.

Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos state, Nigeria.

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NBC Reaffirms Commitment To Water Stewardship Goals

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NBC Reaffirms Commitment To Water Stewardship Goals

…as it celebrates World Water Day with community outreaches

In line with its commitment to promote water sustainability, Nigeria’s leading consumer packaged goods company, Nigerian Bottling Company (NBC) Ltd, a member of the Coca-Cola Hellenic Bottling Company (CCHBC), has advocated for social responsibility towards water use in the celebration of the 2023 World Water Day.

To commemorate the event, the company organized a range of events across its plants in the country including community outreach initiatives, symposiums, and lectures aimed at raising awareness of the importance of water conservation.

As part of the celebration, NBC opened its doors to a selected group of journalists providing them with an exclusive tour of its state-of-the-art Lagos plant. During the visit, the media representatives received a comprehensive briefing on the company’s cutting-edge water treatment procedures.

Ekuma Eze, NBC’s Corporate Affairs and Sustainability Director, discussed the company’s dedication to sustainable water management. With the theme for World Water Day 2023 being “Accelerating change to solve the water and sanitation crisis,” he highlighted the company’s commitment to demonstrating its initiatives towards responsible water usage and educating the public on the importance of preserving water as a shared resource. “We are aware that water is a vital ingredient in our products. As a result, we are dedicated to using water in ways that are environmentally sustainable, and economically advantageous in the communities where we operate. In our facilities, we put ourselves to the test by setting too ambitious goals for how to cut the amount of water we use to make our beverages.”

NBC Reaffirms Commitment To Water Stewardship Goals

Left-Right: Olukemi Ogunsakin, Corporate Communications Specialist, Nigeria Bottling Company (NBC) Ltd.; Jerome Oyebanji, Corporate Affairs & Community Partnerships Manager (Lagos/West), NBC; Temitope Ogunrinde, National Environment Manager, NBC and members of the media and volunteers during a facility tour to the Nigerian Bottling Company Ikeja plant by members of the media in commemoration of World Water Day.

Over the last five years, NBC has made noteworthy progress in its efforts to minimize its water consumption, achieving an 18% reduction in its water use ratio. In the previous year, the amount of water abstracted from the environment was reduced by 4%, with 1.5 billion litres of water released back into the environment in a condition suitable for aquatic life. In addition, the organization has implemented measures to recycle the water it extracts, with 192 million litres (4%) of water reused in 2022. Moreover, NBC has donated 22.5 million litres of water back to its host communities, underscoring its commitment to sustainable water management practices.

Temitope Ogunrinde, National Environment Manager, NBC, added that the company was open to partnerships with the government and other stakeholders to ensure sustainable water supply. He emphasized that “Water is an essential part of daily life, and it’s crucial to sustain the water supply to prevent water insecurity, particularly in high-risk areas.”

NBC has a proven track record of undertaking various water stewardship projects in the past. In 2019, the organization refurbished the Kano State Water Board Laboratory in Panshekara, equipping it with cutting-edge water testing technology, along with installing two tube wells to provide clean water to more than 300,000 individuals residing in the Madobi area and Challawa community.

 

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