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How E-Commerce Is Providing Opportunities For SMEs In Nigeria



How E-Commerce Is Providing Opportunities For SMEs In Nigeria

Olushola Okunlade Writes

Small and medium-sized enterprises (SMEs) are the backbone of any economy and play a critical role in driving sustainable growth.

However, SMEs in Nigeria face many challenges that hinder their success and growth. Some of the most pressing challenges, according to a PWC survey from 2020, including obtaining financing, finding customers, and infrastructure deficiencies. Given these challenges, SMEs in Nigeria need to establish a strong digital presence in order to secure their future success.

In recent years, the shift toward digital transformation has affected businesses of all sizes, industries, and locations. However, small enterprises tend to be less digitized compared to medium-sized companies and even less digitized than large corporations. This is partly because many digital tools and solutions are designed and priced for larger organizations, making it difficult for smaller businesses to keep up.

In the past, small business owners relied on physical storefronts to connect with customers. However, with the increasing adoption of mobile devices and internet access, there is now an opportunity for small businesses to reach a wider customer base. Yet, many small businesses struggle to take advantage of this opportunity because they lack the knowledge or resources to create an online presence.

Online platforms like Jumia have provided SMEs with an avenue to showcase their products and services to a national and even international audiences. This opens up new revenue streams and helps SMEs to grow their customer base. SMEs can operate with a leaner cost structure as they can conduct their business online without the need for a physical storefront. This allows them to focus on growing their business and reaching new customers, rather than worrying about high overhead costs.

In addition to providing a platform for SMEs to connect with customers, e-commerce companies like Jumia offer several innovative solutions to support the growth of SMEs. JumiaPay, for example, acts as a payment solution provider, allowing merchants to conduct transactions seamlessly and receive payment in real-time. Jumia Logistics provides business owners with affordable delivery options, allowing them to fulfill orders swiftly and reach customers in remote locations. Jumia Advertising provides opportunities for SMEs to increase their brand visibility and grow their business through relevant and high-quality online advertising solutions.

The impact of e-commerce on SMEs in Nigeria cannot be overstated. By providing access to a wider customer base and enabling merchants to reduce their overhead costs, e-commerce offers a valuable and sustainable solution for SMEs to overcome the challenges they face and secure their long-term success in the digital economy.

E-commerce has also been particularly beneficial for SMEs in rural areas of Nigeria. The lack of physical infrastructure and limited access to markets in rural areas can make it difficult for these businesses to reach new customers and expand their customer base. However, with e-commerce, SMEs in rural areas can easily reach a global market, allowing them to increase their sales and grow their business. Online platforms allow these businesses to showcase their products and services to a wider audience, increasing their visibility and reach. Furthermore, e-commerce eliminates the need for SMEs in rural areas to invest in physical shops, reducing their overhead costs and increasing their profitability. This can help these businesses to overcome some of the challenges posed by their location and reach their full potential in the growing e-commerce market in Nigeria.

Another way e-commerce has been beneficial for SMEs in Nigeria is the ability to easily track and analyze sales data. With access to real-time data and sales reports, SMEs can quickly respond to market trends and consumer preferences, allowing them to remain competitive and capitalize on new opportunities. By analyzing sales data, SMEs can also identify their best-selling products and services and make informed decisions about inventory management and pricing strategies. This can help SMEs to reduce waste and increase profitability, allowing them to invest in their business and reach new customers. Additionally, access to data and analytics can help SMEs to make informed decisions about their marketing strategies, allowing them to effectively target the right customers and increase their online visibility. By utilizing these tools, SMEs can increase their competitiveness and reach their full potential in the growing e-commerce market in Nigeria.

Additionally, e-commerce has made it easier for SMEs in Nigeria to receive payments from customers. This ease of payment processing not only helps SMEs to streamline their operations but also increases customer trust and confidence in online transactions, thus leading to an increase in sales. The use of online payment service providers also eliminates the need for SMEs to handle cash, reducing the risk of theft and making the overall payment process much safer and more secure. Furthermore, online payment service providers offer a variety of payment options, including debit and credit card payments, mobile payments, and bank transfers, allowing SMEs to cater to a wider range of customers and increase their sales potential. The availability of these payment options also provides greater convenience for customers, as they can complete transactions from the comfort of their homes or workplaces, making e-commerce a more attractive option for both SMEs and consumers in Nigeria.

In conclusion, the growth of e-commerce in Nigeria has presented tremendous opportunities for SMEs to establish a digital presence and overcome the challenges that have historically hindered their success. As e-commerce continues to evolve and mature in Nigeria, we can expect to see SMEs play an even more prominent role in driving economic growth and creating new opportunities for entrepreneurs and consumers alike.


Jumia Nigeria Unveils 2023 Tech Week



Jumia Nigeria Unveils 2023 Tech Week

…Consumers in Nigeria to leverage the campaign to upgrade their tech devices

Jumia, the leading pan-African e-commerce platform, has announced the launch of its annual “Tech Week” campaign, an initiative aimed at providing consumers access to authentic tech devices such as mobile phones and accessories, TVs, computers, cameras, video games, and much more.

Scheduled to run from March 20th to April 2nd, the Tech Week campaign offers all consumers nationwide the opportunity to upgrade their tech devices for less from renowned brands like Xiaomi, Oraimo, Samsung, Tecno, Infinix, Edifier, Weyon, Nexus, Haier Thermocool, Scanfrost, and Binatone, amongst others.

“We believe everyone should have access to quality products at competitive prices, and we are committed to making this a reality. By partnering with leading brands to provide our consumers with access to the latest tech devices, we hope to help bridge the digital divide and empower more people to achieve their full potential. Consumers can be sure to have their tech needs met during this campaign. At Jumia, we remain committed to providing the best shopping experience to our consumers across the country,” said Massimiliano Spalazzi, CEO, Jumia Nigeria.

“Oraimo is delighted to partner with Jumia for this year’s Tech Week. We believe that this partnership is of great significance as it enables us to showcase our innovative and cutting-edge mobile accessories and lifestyle offerings to a wider audience in Nigeria. As a leading e-commerce platform committed to delivering quality products and excellent customer service, Jumia is the perfect partner for Oraimo. Through this collaboration, we are determined to bring amazing offers and deals to our customers and ensure that they have access to our high-quality products. We are excited to work alongside Jumia to provide our customers with a seamless shopping experience and build a lasting relationship with them. Together, we are committed to delivering the best products and services to our customers. We look forward to a successful partnership with Jumia,” said Alex Liu, E-Commerce Operation Manager, Oraimo Technology Limited.

As technology continues to play a vital role in shaping the way we live and work, it’s no surprise that more Nigerians are leveraging its power to improve themselves. According to a recent digital report by Meltwater, there were 122.5 million internet users in Nigeria at the start of 2023, and internet penetration stood at 55.4 percent. These figures are a testament to the growing importance of technology in Nigeria and the increasing role it plays in driving the country’s economy. Jumia remains committed to empowering more Nigerians to take advantage of the benefits of technology through initiatives like Tech Week.

Know More About Jumia: Jumia believes that technology can potentially transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion, and beauty. The company generated over USD 1 million in Gross Merchandise Value in 2022 and has over eight million customers.

For more information about Jumia, follow us on LinkedIn: Jumia Nigeria and Twitter: JumiaNigeria

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Transforming Transportation 2023: Accelerating Toward Green And Inclusive Mobility



Transforming Transportation 2023: Accelerating Toward Green & Inclusive Mobility

Today’s global challenges are putting serious pressure on transport systems. From climate change and COVID-19 to conflict and macroeconomic instability, what are the implications of the current context for transport, and for the people and businesses that rely on it?

How can we help the sector navigate these compounding crises? Can this be a starting point to reimagine transport and make it more inclusive, safe, sustainable, and efficient?

These are some of the key questions that we will be discussing with leaders and experts from around the world as we celebrate the 20th anniversary of our Transforming Transportation conference.

Join us live on March 14-15 and be a part of the global conversation!


March 14, 2023

8:30 – 10:00 a.m.  EST
Welcome address: Guangzhe Chen, Vice President for Infrastructure, World Bank and Ani Dasgupta, President & CEO, World Resources Institute
Opening Keynote: Bertrand Piccard, Serial Explorer and Environmentalist
Tour around the world: Mayors’ perspectives (Accra, Dhaka, Lima)

11:30 a.m. – 12:45 p.m. EST
Plenary session – Untangling Global Supply Chains: How to Make Green and Resilient Logistics a Reality

March 15, 2023

9:00 – 10:30 a.m. EST
Opening Keynote: Oleksandr Kubrakov, Deputy Prime Minister, Ukraine followed by Anna Bjerde, Vice President for Europe and Central Asia, World Bank
Plenary session – Resilient Transport: Navigating Climate Change, Conflict, and Disruptions


– Patrick Achi, Prime Minister, Republic of Côte d’Ivoire
– Oleksandr Kubrakov, Deputy Prime Minister, Ukraine
– Francois Bausch, Deputy Prime Minister, Minister for Mobility, Luxembourg
– Axel van Trotsenburg, Managing Director of Operations, World Bank
– Anna Bjerde, Vice President, Europe, and Central Asia, World Bank
– Guangzhe Chen, Vice President for Infrastructure, The World Bank
– Victoria Kwakwa, Vice President, Eastern and Southern Africa, World Bank
– Ani Dasgupta, President, and CEO, World Resources Institute
– Wayan Koster, Governor of Bali, Indonesia
– Elizabeth K. T. Sackey, Metropolitan Chief Executive, Accra, Ghana
– Atiqul Islam, Mayor of Dhaka, Bangladesh
– Bertrand Piccard, Serial Explorer, and Environmentalist

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How Diverse Leadership Teams Boost Innovation



Jumia Launches Quick Commerce Platform In Nigeria With 20 Minutes Delivery In Lagos

By Enitan Oyenuga, HR Director, Jumia Nigeria

As the business landscape continues to evolve, it’s becoming increasingly clear that diversity and inclusion are not just buzzwords but essential elements for success. Every company needs a leadership team that understands and connects with customers from different backgrounds to deliver the best possible service. Today, companies are scrutinising their leadership teams on various criteria beyond education and experience, and having a diverse leadership team has become a necessity to build a successful business that resonates with customers worldwide.

Importance of Leadership Diversity

In the workplace, diversity encourages inclusiveness, which fosters innovation. It welcomes and respects the diverse background of each employee. It also creates a positive, supportive, and respectful working environment that encourages all employees to engage and participate freely. The importance of diversity is perhaps well displayed by a quote from Justin Trudeau, the Prime Minister of Canada, “Diversity is the engine of invention; it generates creativity that enriches the world.”

A recent study conducted by McKinsey & Company found that companies with diverse leadership teams are 33% more likely to outperform their competitors in terms of financial performance. Moreover, they are also more likely to be innovative and adapt to changes in the market.

In addition, diversity is not simply a matter of creating a heterogeneous workforce but using it to create innovative products, services, and business practices that can set a company apart and give it a competitive advantage in the marketplace. By fostering diversity in the workplace, we are bringing together various perspectives, experiences, and ideas. When people from different backgrounds and cultures work together, they are more likely to approach problems and opportunities from different angles, which can lead to creative and innovative solutions.

A business culture that welcomes and supports employees with various perspectives is bound to boost problem-solving and increase productivity. Consequently, to benefit from workplace diversity, inclusion must be integrated deeply into its culture. This holds for leadership positions just as much as for entry and mid-level ones.

How Jumia Nigeria is Enabling Diversity

At Jumia Nigeria, we prioritise diversity and inclusion in all aspects of our business. Over the years, we have implemented policies and practices to ensure everyone in our organisation is treated fairly, and feels valued and supported. This is evident across our employee lifecycle from hiring through to exit.

At Jumia, one of our core values is letting the best people and ideas grow. As such, our hiring process is open and transparent ensuring all employees are aware of and have access to all available opportunities. For example, we have recently introduced 1-minute videos where hiring managers talk about their vacancies and invite employee applications.

Similarly, our training and development opportunities are open to all employees, regardless of their background or experience.

At Jumia Nigeria, we want to be a place where people can bring their best selves without fear of discrimination, where they feel like they belong and are an important part of the team. Providing safe spaces for employees to connect with each other and share feedback are some ways we achieve this; leveraging platforms like our Jumia Women’s Network, informal team events, town halls, and HR roadshows.

Our diversity and inclusion focus also requires that we reflect the incredibly diverse markets we serve. Our diversified clientele includes a substantial percentage of women as buyers and sellers. According to the IFC 2021 report on Women and E-Commerce in Africa, over 50% of our vendors are women entrepreneurs. Giving women visible platforms and opportunities is, therefore, a no-brainer. Building a company that sets the bar for advancing female visibility is essential for us. We are implementing these measures because Nigeria offers great opportunities to reduce this gap.

We are actively tracking gender diversity at Jumia, but we also understand that diversity is much more than this. Our ambition is to promote an inclusive culture that fosters a sense of belonging while boosting productivity.


Despite the many benefits of diverse leadership teams, many organisations still struggle to achieve diversity in their leadership ranks. This may be due to unconscious biases or a need for more diversity in the talent pipeline. To change this trajectory, organisations must be intentional in seeking out diverse candidates and creating an inclusive culture that values differences and provides equal opportunities for all.



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