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Meta Reveals Behavioural Insight On Nigerian Shoppers During Ramadan To Guide Advertisers



Meta presents the 2023 Ramadan insight study to explore the significant opportunities that comes with the #MonthOfGood season.

Olushola Okunlade Writes

Meta presents the 2023 Ramadan insight study to explore the significant opportunities that comes with the #MonthOfGood season.

To better understand the behaviours of people who observe Ramadan and who shop for this season, Meta has released the results of its annual global consumer research which was conducted in partnership with YouGov, a global public opinion and data company.

The study, titled  ‘Ramadan and Eid Study’, included over 18,000 respondents from twelve countries, including Nigeria during Ramadan in 2022. The results show that the booming e-commerce industry is significantly driving the digital economy in Nigeria.  The average number of Reels created per day in Nigeria increased by +4% in the week after Eid vs the week prior to Eid. This reflects the transformation that Ramadan brings, with people showing a renewed sense of purpose. The research also highlights that 77% of shoppers or observers in Nigeria felt more connected to a brand after seeing Ramadan or Eid content on Facebook or Instagram.

Ease of shopping during Ramadan is also a priority, with 84% of shoppers or observers in Nigeria agreeing it’s easier to complete their Ramadan shopping with personalised products and gift suggestions. Furthermore, 88% of shoppers or observers in Nigeria feel more connected to a brand through instant messaging during Ramadan and Eid. The research also shows that 78% of shoppers or observers in Nigeria report spending more time watching videos online during Ramadan and Eid.

Ramadan represents an opportunity for brands to build trust among shoppers, with 81% of shoppers or observers in Nigeria being more likely to trust a brand that partners with a trustworthy creator. Charitable donations are in the top five actions taken after viewing creator content during Ramadan. The use of augmented reality (AR) also has an influence on purchasing decisions, with 91% of shoppers or observers in Nigeria who have used or are open to AR agreeing that these interactive and empowering experiences have an impact on their purchasing decisions.

In addition, almost four in five shoppers or observers in Nigeria enjoyed personalised shopping experiences through Meta technologies, further highlighting the opportunities for businesses to connect with this diverse community of shoppers and observers.

Enitan Denloye, Regional Director for Sub-Saharan Africa at Meta, says, “The 2023 Ramadan season is an opportunity for businesses to meaningfully connect with shoppers and observers and unlock new opportunities for discovery. By understanding the behaviours and attitudes of shoppers, which is made available from this study, businesses can leverage the shift in mindsets and effectively reach their vast and diverse communities.”

Businesses in Nigeria can also leverage Meta’s local presence through Ad Dynamo, Meta’s Authorised Sales Partner, which is available to provide tailored marketing solutions for brands and also to help brands build strong connections with existing customers while acquiring new ones.

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NBC Reaffirms Commitment To Water Stewardship Goals



NBC Reaffirms Commitment To Water Stewardship Goals

…as it celebrates World Water Day with community outreaches

In line with its commitment to promote water sustainability, Nigeria’s leading consumer packaged goods company, Nigerian Bottling Company (NBC) Ltd, a member of the Coca-Cola Hellenic Bottling Company (CCHBC), has advocated for social responsibility towards water use in the celebration of the 2023 World Water Day.

To commemorate the event, the company organized a range of events across its plants in the country including community outreach initiatives, symposiums, and lectures aimed at raising awareness of the importance of water conservation.

As part of the celebration, NBC opened its doors to a selected group of journalists providing them with an exclusive tour of its state-of-the-art Lagos plant. During the visit, the media representatives received a comprehensive briefing on the company’s cutting-edge water treatment procedures.

Ekuma Eze, NBC’s Corporate Affairs and Sustainability Director, discussed the company’s dedication to sustainable water management. With the theme for World Water Day 2023 being “Accelerating change to solve the water and sanitation crisis,” he highlighted the company’s commitment to demonstrating its initiatives towards responsible water usage and educating the public on the importance of preserving water as a shared resource. “We are aware that water is a vital ingredient in our products. As a result, we are dedicated to using water in ways that are environmentally sustainable, and economically advantageous in the communities where we operate. In our facilities, we put ourselves to the test by setting too ambitious goals for how to cut the amount of water we use to make our beverages.”

NBC Reaffirms Commitment To Water Stewardship Goals

Left-Right: Olukemi Ogunsakin, Corporate Communications Specialist, Nigeria Bottling Company (NBC) Ltd.; Jerome Oyebanji, Corporate Affairs & Community Partnerships Manager (Lagos/West), NBC; Temitope Ogunrinde, National Environment Manager, NBC and members of the media and volunteers during a facility tour to the Nigerian Bottling Company Ikeja plant by members of the media in commemoration of World Water Day.

Over the last five years, NBC has made noteworthy progress in its efforts to minimize its water consumption, achieving an 18% reduction in its water use ratio. In the previous year, the amount of water abstracted from the environment was reduced by 4%, with 1.5 billion litres of water released back into the environment in a condition suitable for aquatic life. In addition, the organization has implemented measures to recycle the water it extracts, with 192 million litres (4%) of water reused in 2022. Moreover, NBC has donated 22.5 million litres of water back to its host communities, underscoring its commitment to sustainable water management practices.

Temitope Ogunrinde, National Environment Manager, NBC, added that the company was open to partnerships with the government and other stakeholders to ensure sustainable water supply. He emphasized that “Water is an essential part of daily life, and it’s crucial to sustain the water supply to prevent water insecurity, particularly in high-risk areas.”

NBC has a proven track record of undertaking various water stewardship projects in the past. In 2019, the organization refurbished the Kano State Water Board Laboratory in Panshekara, equipping it with cutting-edge water testing technology, along with installing two tube wells to provide clean water to more than 300,000 individuals residing in the Madobi area and Challawa community.


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Jumia Nigeria Unveils 2023 Tech Week



Jumia Nigeria Unveils 2023 Tech Week

…Consumers in Nigeria to leverage the campaign to upgrade their tech devices

Jumia, the leading pan-African e-commerce platform, has announced the launch of its annual “Tech Week” campaign, an initiative aimed at providing consumers access to authentic tech devices such as mobile phones and accessories, TVs, computers, cameras, video games, and much more.

Scheduled to run from March 20th to April 2nd, the Tech Week campaign offers all consumers nationwide the opportunity to upgrade their tech devices for less from renowned brands like Xiaomi, Oraimo, Samsung, Tecno, Infinix, Edifier, Weyon, Nexus, Haier Thermocool, Scanfrost, and Binatone, amongst others.

“We believe everyone should have access to quality products at competitive prices, and we are committed to making this a reality. By partnering with leading brands to provide our consumers with access to the latest tech devices, we hope to help bridge the digital divide and empower more people to achieve their full potential. Consumers can be sure to have their tech needs met during this campaign. At Jumia, we remain committed to providing the best shopping experience to our consumers across the country,” said Massimiliano Spalazzi, CEO, Jumia Nigeria.

“Oraimo is delighted to partner with Jumia for this year’s Tech Week. We believe that this partnership is of great significance as it enables us to showcase our innovative and cutting-edge mobile accessories and lifestyle offerings to a wider audience in Nigeria. As a leading e-commerce platform committed to delivering quality products and excellent customer service, Jumia is the perfect partner for Oraimo. Through this collaboration, we are determined to bring amazing offers and deals to our customers and ensure that they have access to our high-quality products. We are excited to work alongside Jumia to provide our customers with a seamless shopping experience and build a lasting relationship with them. Together, we are committed to delivering the best products and services to our customers. We look forward to a successful partnership with Jumia,” said Alex Liu, E-Commerce Operation Manager, Oraimo Technology Limited.

As technology continues to play a vital role in shaping the way we live and work, it’s no surprise that more Nigerians are leveraging its power to improve themselves. According to a recent digital report by Meltwater, there were 122.5 million internet users in Nigeria at the start of 2023, and internet penetration stood at 55.4 percent. These figures are a testament to the growing importance of technology in Nigeria and the increasing role it plays in driving the country’s economy. Jumia remains committed to empowering more Nigerians to take advantage of the benefits of technology through initiatives like Tech Week.

Know More About Jumia: Jumia believes that technology can potentially transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion, and beauty. The company generated over USD 1 million in Gross Merchandise Value in 2022 and has over eight million customers.

For more information about Jumia, follow us on LinkedIn: Jumia Nigeria and Twitter: JumiaNigeria

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Transforming Transportation 2023: Accelerating Toward Green And Inclusive Mobility



Transforming Transportation 2023: Accelerating Toward Green & Inclusive Mobility

Today’s global challenges are putting serious pressure on transport systems. From climate change and COVID-19 to conflict and macroeconomic instability, what are the implications of the current context for transport, and for the people and businesses that rely on it?

How can we help the sector navigate these compounding crises? Can this be a starting point to reimagine transport and make it more inclusive, safe, sustainable, and efficient?

These are some of the key questions that we will be discussing with leaders and experts from around the world as we celebrate the 20th anniversary of our Transforming Transportation conference.

Join us live on March 14-15 and be a part of the global conversation!


March 14, 2023

8:30 – 10:00 a.m.  EST
Welcome address: Guangzhe Chen, Vice President for Infrastructure, World Bank and Ani Dasgupta, President & CEO, World Resources Institute
Opening Keynote: Bertrand Piccard, Serial Explorer and Environmentalist
Tour around the world: Mayors’ perspectives (Accra, Dhaka, Lima)

11:30 a.m. – 12:45 p.m. EST
Plenary session – Untangling Global Supply Chains: How to Make Green and Resilient Logistics a Reality

March 15, 2023

9:00 – 10:30 a.m. EST
Opening Keynote: Oleksandr Kubrakov, Deputy Prime Minister, Ukraine followed by Anna Bjerde, Vice President for Europe and Central Asia, World Bank
Plenary session – Resilient Transport: Navigating Climate Change, Conflict, and Disruptions


– Patrick Achi, Prime Minister, Republic of Côte d’Ivoire
– Oleksandr Kubrakov, Deputy Prime Minister, Ukraine
– Francois Bausch, Deputy Prime Minister, Minister for Mobility, Luxembourg
– Axel van Trotsenburg, Managing Director of Operations, World Bank
– Anna Bjerde, Vice President, Europe, and Central Asia, World Bank
– Guangzhe Chen, Vice President for Infrastructure, The World Bank
– Victoria Kwakwa, Vice President, Eastern and Southern Africa, World Bank
– Ani Dasgupta, President, and CEO, World Resources Institute
– Wayan Koster, Governor of Bali, Indonesia
– Elizabeth K. T. Sackey, Metropolitan Chief Executive, Accra, Ghana
– Atiqul Islam, Mayor of Dhaka, Bangladesh
– Bertrand Piccard, Serial Explorer, and Environmentalist

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