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Ethics and Practice in Media Monitoring and Intelligence

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Ethics and Practice in Media Monitoring and Intelligence

By: Philip Odiakose

Media monitoring and intelligence have become increasingly important in the digital age.

With the vast amount of information available online, media monitoring provides businesses, organizations, and individuals with valuable insights into clients’ media mentions, public opinion, industry trends, competitive media share, media sentiment, and emerging issues.

However, as the use of media monitoring and intelligence continues to grow, so do the ethical concerns surrounding their use.

In this article, I will explore the ethics and practice of media monitoring and intelligence, including the potential risks and benefits, as well as the best practices for using them responsibly.

Benefits of Media Monitoring and Intelligence

Media monitoring and intelligence can provide a range of benefits, including:

  1. Near Real-time insights: Media monitoring allows businesses and organizations to track their brand reputation and public perception in near real-time. By monitoring news articles, social media posts, and other online content, they can quickly identify any negative comments or issues and take action to address them before they escalate.
  2. Competitive intelligence: Media monitoring can also provide valuable insights into competitor activity, helping businesses and organizations stay ahead of industry trends and identify potential threats or opportunities.
  3. Industry trends: By monitoring industry-specific news and social media, businesses and organizations can stay up-to-date on emerging trends, allowing them to adapt their strategies and remain competitive.
  4. Crisis management: In a crisis, media monitoring can help businesses and organizations track public sentiment and respond quickly and effectively.

Risks and Ethical Concerns

While media monitoring and intelligence can provide valuable insights, they also raise a number of ethical concerns, including:

  1. Privacy: Media monitoring often collects personal information, such as social media posts, location data, and online activity. This raises questions about consent and privacy, particularly in cases where the information is being collected without the knowledge or consent of the individual.
  2. Accuracy: Media monitoring relies on algorithms and machine learning to analyze large volumes of data. While these can provide valuable insights, there is always a risk of errors or biases in the data analysis.
  3. Misuse: Media monitoring can be used for malicious purposes, such as tracking the activities of individuals or groups without their knowledge or consent.
  4. Unintended Consequences: Media monitoring and intelligence can have unintended consequences. For example, monitoring the online activity of employees can create a culture of distrust, negatively impacting morale and productivity.

Best Practices for Ethical Media Monitoring and Intelligence

To mitigate these risks, it is important to follow best practices for ethical media monitoring and intelligence:

  1. Transparency: Media Monitoring Consultants should be transparent about the use of media monitoring tools and the data collected. This includes providing clear information about what data is being collected, how it is being used, and who has access to it.
  2. Consent: Media Monitoring consultants should sign an SLA with clients before collecting and using their data. This includes obtaining explicit consent for sensitive data, such as location data or social media posts..
  3. Accuracy: Media Monitoring Consultants should ensure that media monitoring tools are supported by humans to ensure accurate and reliable data. This includes regular human testing and reviewing the algorithms used.
  4. Purpose: Media Monitoring Consultants should ensure that media monitoring tools are used for legitimate purposes, such as media performance audit, media intelligence, media research, crisis management, or competitive analysis.
  5. Security: Media Monitoring Consultants should take measures to ensure the security of the data collected, including using encryption and other security measures to protect sensitive information.

In conclusion, Media monitoring and intelligence provide valuable insights into clients’ media mentions, public opinion, industry trends, competitive media share, media sentiment, and emerging issues. However, the use of media data raises ethical concerns around privacyaccuracy, and unintended consequences.

To ensure the responsible and ethical use of clients’ media data, media monitoring, and intelligence consultants should follow best practices around transparencyconsentaccuracypurpose, and security. By doing so, they can harness the power of media monitoring and intelligence while minimizing the risks and protecting clients’ rights in their custody.

Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos state, Nigeria.

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Nigeria Independence Fiesta 2023: Lagos Airport Hotel To Host Green And White Party

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Nigeria Independence Fiesta 2023: Lagos Airport Hotel To Host Green And White Party

Rashidat Okunlade Writes

A front-line Nigerian events and communications company, PRIMAA Productions and Promotions, has announced a 3-day unlimited and exciting fun-packed “Nigeria Independence Fiesta” in celebration of the nation’s 63rd independence anniversary.

The event has been scheduled to be held at the prestigious Lagos Airport Hotel, Ikeja from Saturday, September 30 to Monday, October 2, 2023.

Speaking about the event tagged “Green and White Party,” the organisers led by Prince Adeyemi Aseperi-Shonibare of Primaa Productions and Promotions, said the “event is designed for Nigerians to commemorate the 63rd anniversary and share a special day with families and friends in a very moderate but exquisite manner.

On her part, the General Manager, Lagos Airport Hotel, Mrs. Folashade A. Awe (FCA ) said; the “events are also aimed at providing a platform for an exciting get-together for associates, colleagues, families and friends on the national day is going to be fun parked days of celebration at the exclusive pool side of the prestigious Lagos Airport Hotel, Ikeja, Lagos. The events are packaged to deliver an outdoor unforgettable and exciting social event in celebration of Nigerians’ uniqueness.”

“The 3-day event which is to be celebrated with Nigerian contemporary music and dance will have a good number of Nigerian musicians and comedians thrilling and entertaining their fans in spectacular ways. The artists include Don P,  Kenny J, Hismusic, Young Lop, ACENUNKY, LYRIKA, Helix, Oluwafrozy, Macqelin, Omalicha(BlazeG), Emoh Grand and many more.

MC MACAVALI and MC 525, with the reputable DJ AK, are going to be the DJs for the 3 days of unlimited fun of music, dance, comedy, swimming competitions, games, and many more.”

The event is supported by Fresh FM, Goldmyne TV, Landmark Media Limited, LASAA and exclusively packaged by 3P and Lagos Airport Hotel, Ikeja. It promises to be an exciting weekend with gate opening between 9:00 am and 5:00 pm daily and evening events from 7:00 pm till fade.

Interestingly aside from the entertainment galore and side attractions,  the Gate Pass also comes with specific benefits. While a child with N2,000 will have free drinks and an adult with N3,000 will be entitled to free drinks, a couple paying N5,000 gate pass will also get free drinks, and a family of four will get N10,000  and will get free drinks.

Every ticket also attracts a 20% discount on Airport Hotel rooms. Your ticket can also win you a weekend getaway at Lagos Airport Hotel. (With Terms and conditions)  The dress code for every attendee is a touch of Green and White.

For Sponsorship and Support, please call: +2348138661114 or +2348033077759.

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Sanwo-Olu Launches ‘Lagos City’s Inform Women, Transform Lives Campaign

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Owo Attack: Sanwo-Olu Commiserates With Akeredolu, Ondo People

Rashidat Okunlade Writes

As the world marks the International Day of Universal Access to Information, Lagos State on Thursday joined other 35 cities selected by the Jimmy Carter Foundation to launch the ‘Lagos City’s Inform Women, Transform Lives’ campaign, to make a difference in the lives of women in Lagos State.

Speaking at a press conference held at the Bagauda Kaltho Press Center, Alausa, Ikeja to launch the initiative, Governor Sanwo-Olu said the campaign is targeted at lifting the plight of several women in the society, especially at the grassroots in line with the THEMES+ agenda of his administration, which includes Social Inclusion, Gender Equality and Youth Development

Governor Sanwo-Olu, who was represented by the Secretary to the Lagos State Government, Barr. (Mrs.) Abimbola Salu-Hundeyin, said the aim of the campaign is to also provide a platform for women to seek and receive information from all tiers of governments irrespective of their status, tribe, and religion.

The Governor said the City of Lagos Inform Women, Transform Lives Campaign” themed: “Gender Equality and Inclusivity” would raise awareness on where and how women can easily get information about city services that would benefit them as his administration had upgraded its developmental agenda from THEMES to THEMES+.

“Two months ago, Lagos State participated in the Carter Centre competition with other 300 Cities across the globe and was among the few that got selected for the “Inform Women, Transform Lives” programme. The driving force behind our success at the competition was made possible through contributions by the Ministries of Women Affairs and Poverty Alleviation, Information and Strategy Youths and Social Development, Commerce, Cooperative, Trade and Investment as well as Special Adviser to the Governor on Legal Matters.

“It is my absolute delight to highlight the fact that Governor Babajide Olusola Sanwo-Olu upgraded the agenda of his first administration’s development agenda from THEMES agenda to THEMES PLUS. The PLUS represents social inclusion, gender equality, and youth engagement,” Salu-Hundeyin said.

Speaking earlier, Lagos State Commissioner for Information and Strategy, Mr. Gbenga Omotoso, who was accompanied by his Commerce, Cooperatives, Trade and Investment counterpart, Mrs. Folashade Ambrose-Medebem, and other state officials and stakeholders, said the inclusive campaign would be focused on information dissemination particularly to women and girls in order to transform their lives positively.

The Carter Center is a non-governmental organization helping to improve the lives of people in more than 80 countries by resolving conflicts; advancing democracy and human rights; preventing diseases; and improving mental health care.

The Carter Centre was founded in 1982 by Mr. Jimmy Carter, the 39th President of the United States from 1977 to 1981, and his wife, Mrs. Rosalyn Carter.

The Foundation is committed to human rights and the alleviation of human suffering.

Among the cities participating in the campaign include Atlanta, Georgia; Amman, Jordan; Buenos Aires, Argentina; Cape Town, South Africa; Chicago, Illinois; Colombo, Sri Lanka; Dhaka North, Bangladesh; Dublin, Ireland and Guatemala City among others. They are also launching their campaigns simultaneously today in line with Carter Centre’s directive.”

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Hon. Angadia Eminent Chides Gov. Diri Over Neglect Of Ogbotobo Community

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Hon. Angadia Eminent Chides Gov. Diri Over Neglect Of Ogbotobo Community

…caution youths against being used as political thugs

From Bassey Williams, Yenagoa

The Coordinator of Niger Delta frontiers and former State chairman of the defunct United Democratic Party (UDP) Chief/Come. Angadia E. Eminent has chided the Bayelsa State Governor, Senator Douye Diri over the neglect of Ogbotobo Community in Egboma clan of Ekeremor Local Government Area of Bayelsa State in the areas of development and lopsided appointments of indigenes into the positions of trust by the Prosperity administration of Senator Douye Diri in spite of their contributions and roles towards the miraculous emergence of Senator Diri as the governor of Bayelsa State.

Chief Eminent who stated this while interacting with newsmen in Yenagoa said Ogbotobo Federated Community of Egboma clan is an oil-rich community but has been neglected by both oil companies especially the Shell Petroleum Development Company (SPDC) and the government of the day, stating that the result of the negligence affected the aged who should be taken care of by the government as claimed by the Miracle government are the ones feigning for themselves adding that the ten thousand naira monthly stipends of the prosperity administration for the elderly is not enough to cater for the needs of elderly.

Hon. Angadia Eminent Chides Gov. Diri Over Neglect Of Ogbotobo Community

Chief/Come. Angadia E. Eminent, Coordinator of Niger Delta frontiers and a former State chairman of the defunct United Democratic Party (UDP).

On the State of the gubernatorial election in Bayelsa State come November 11, Mr. Eminent advised the youths against being used by the politicians who will dump them immediately after being sworn into office, he equally impores the politicians to play the rules of the game as nobody’s ambition is worth the blood of anybody while calling on electorates not to sale their conscience by being induced financially inorder to make wrong choices.

Speaking further on the activities of the Niger Delta Frontiers the coordinator said the organisation is out to change the narrative of youth of the Niger Delta region from restiveness to skills acquisition dialoguing the group which is not influenced by political gladiators has mobilizers across the nine states of the Niger Delta region with coordinators at the grassroots who monitor activities and report same central.

Decriding the state of underdevelopment IP Ogbotobo community, the activist blamed the government for not being able to settle the crisis that rocked the community for over nine years not until he became the Community Development Chairman (CDC) that he brought peace to the community.

He described the acclaimed feat in educational and health sectors by the Prosperity government as lip services as pupils and students in both primary and secondary schools are sitting on the floors and under shady trees to learn with inadequate staff strength.

He advised the governor Diri led Prosperity administration to carry all the communities in Bayelsa state along irrespective of clan, religious, and party affiliations.

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