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The Role Of Media Monitoring Services In Governance And Its Application 

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The Role Of Media Monitoring Services In Governance And Its Application 

By: Philip Odiakose

The role of media monitoring services in governance has become increasingly important in today’s rapidly changing media landscape. With the proliferation of social media and other online channels, decision-makers need to stay up-to-date with public opinion, emerging trends, and media coverage on specific topics or issues. In this article, we will explore the role of media monitoring services in governance, its applications, and how it contributes to effective decision-making.

Media Monitoring Services and Its Importance

Media monitoring services are tools that track media coverage of specific topics or issues across a range of media sources, including news outlets, social media, and blogs. These services use algorithms and other technologies supported by humans to scan and analyze media content, providing insights into how issues are being discussed and perceived in the media landscape.

The importance of media monitoring services in governance cannot be overstated. Decision-makers need access to timely and accurate information about public sentiment, emerging trends, and media coverage to make informed decisions. Media monitoring services provide a wealth of data that can be analyzed and used to guide decision-making processes.

Applications of Media Monitoring Services in Governance

Media monitoring services have numerous applications in governance, including:

1. Tracking Public Sentiment

One of the primary functions of media monitoring services is to track public sentiment on specific topics or issues. This information is critical for government agencies, political parties, and other organizations that need to understand public opinion and how it may be shifting over time.

For example, P+ Measurement Services was engaged during the 2019 Lagos state election to provide media monitoring services for various political parties to enable them to understand how their messaging is resonating with the public and adjust their strategies accordingly. Similarly, government agencies can use media monitoring services to track public opinion on specific policy issues and adjust their messaging and strategies based on the feedback they receive.

2. Crisis Management

Media monitoring services are also valuable tools for crisis management. During a crisis or emergency, decision-makers need to stay up-to-date with media coverage, identify potential risks and threats, and respond quickly to changing situations.

Media monitoring services can help officials stay informed about the evolving media landscape during a crisis, allowing them to make data-driven decisions and respond quickly to emerging issues. For example, during the COVID-19 pandemic, organizations engaged P+ Measurement Services to provide timely and tailored media coverage of the virus and its impact on different states in Nigeria, providing valuable insights that informed government responses.

3. Policy Development

Media monitoring services can also provide decision-makers with valuable insights into public debates, stakeholder opinions, and emerging issues, which can inform policy development and decision-making.

For example, media monitoring services can help government agencies track media coverage of specific policy issues and identify key stakeholders and influencers in the public debate. This information can then be used to engage with stakeholders and influencers and shape policy development based on their feedback.

4. Public Relations

Media monitoring services can also be used to manage the public image of government agencies, political parties, and other organizations. By tracking media coverage and identifying opportunities for positive coverage or potential reputational risks, decision-makers can adjust their messaging and strategies to maintain a positive public image.

For example, media monitoring services can be used to track media coverage of a government agency’s activities and identify opportunities for positive coverage or potential reputational risks. This information can then be used to adjust messaging and strategies to maintain a positive public image.

Media Monitoring Services and Effective Decision-Making

Media monitoring services play a critical role in effective decision-making in governance. By providing decision-makers with timely and accurate information about public sentiment, emerging trends, and media coverage, these services enable data-driven decision-making processes.

Decision-makers can use media monitoring services to identify emerging issues, track public sentiment, and stay up-to-date with media coverage, allowing them to make informed decisions. By incorporating media monitoring services into their decision-making processes, decision-makers can respond more quickly to emerging issues, shape public opinion, and maintain a positive public image.

Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos state, Nigeria.

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Nestlé MILO Basketball Championship 2023: FCT, Niger Shine In Central Conference

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Nestlé MILO Basketball Championship 2023

By Moninuola Sulaiman

It is a dream come true for coach Emmanuel Biodun Tanko, head coach of Father O’Connell Science College, Minna, Niger State, as his team defeated their counterparts from Government Secondary School, Karu, FCT in the final of the boys’ category in the just concluded Central Conference of the MILO Basketball Championship.

According to Coach Tanko, his team lost to the same opponents last year in the same championship. On the team’s preparation on the road to victory this year, Coach Tanko said, “We had a 70-day period of training. During Ramadan, we were there. It is a testimony that hard work pays off. Also, without God, we would not have been able
to achieve this feat.”

Captain of the winning team from Father O’Connell Science College, Minna, Niger State, Mahmood Mustapha Mohammed, thanked Nestlé MILO for supporting and sponsoring them. The young man who says his dream is to play globally recognized stars in the National Basketball Association (NBA) one day, also said, “I want to give a big shout-out to our parents and coaches for always being there for us and believing in us, trusting that we will come back with the trophy.”

Nestlé MILO Basketball Championship 2023

Funmilola Oyewole – Category Development Manager Beverages at Nestlé Nigeria PLC delivering the welcome address during the finale of the Central Conference of the 23rd MILO Basketball Championship at the Indoor Sports Hall, Package ‘B’ of the MKO Abiola Stadium in Abuja on May 18, 2023.

 

Nestlé MILO Basketball Championship 2023

Players and officials of Father O’Connell Science College, Minna, Niger State receiving their champions trophy and MILO gifts from Funmilola Oyewole – Category Development Manager Beverages at Nestlé Nigeria PLC, and Mr. Victor Anyanwu Events Manager at Nestlé Nigeria PLC Central Conference of the 23rd MILO Basketball Championship at the Indoor Sports Hall, Package ‘B’ of the MKO Abiola Stadium in Abuja on May 18, 2023.

The boys from Father O’Connell Science College, Minna, Niger State fought hard in a keenly contested encounter to defeat the boys from Government Secondary School, Karu, FCT with 53 points to 49. They were therefore crowned champions in the boys’ category at the Central Conference of the 23rd MILO Secondary Schools Basketball
Championship was held in Abuja from the 12th to the 19th of May 2023.

In the final game of the girls’ category of the championship, Government Secondary School, Karu, FCT defeated their counterparts from Queen Amina College, Kakuri, Kaduna State by 35 points to 24 points. Both Father O’Connell Science College, Minna, Niger State, and Government Secondary School, Karu, FCT will represent the Central Conference at the national finals of the 23rd MILO Basketball Championship in Lagos in July.

Other teams who will be in Lagos for the national finals are winners from the already concluded Savannah Conference which was held in Kano from the 3rd to the 10th of May and winners from the two upcoming conferences – Atlantic Conference in Asaba from the 20th to 27th of May and Western Conference in Ibadan from May 30th to June 6th, 2023.

Category Manager for Beverages, Nestlé Nigeria, Mr. Olutayo Olatunji, reiterated Nestle’s commitment to developing talents, promoting healthier lifestyles, and instilling values for success in life through sports. “MILO, firmly believes that through participation in sports, children learn enduring values to help them achieve success in life,” he said.

“We are, therefore, pleased to have this opportunity to provide a platform where young talents find expression through MILO Secondary School Basketball Championship. On the field of play, the teams depend on the discipline,
perseverance, courage, self-belief, and respect that they imbibe during practice and through their interactions with each other. These life skills are not only for basketball; they equip the players to navigate their careers and to be productive in society.

In a nutshell, ‘the GRIT’ you learn in sport, you keep for life.” Nestlé Nigeria’s MILO Secondary School Basketball Championship has been promoting the value of grit for over 23 years, helping schoolchildren learn essential life skills such as resilience, persistence, stamina, cooperation, and self-belief. These values enable them to overcome challenges and achieve their goals in life.

Nestlé continues to lead grassroots sports development in Nigeria through its MILO Basketball Championship, contributing to the growth of many players in the Nigerian national teams, and notable clubs across the world today.

States who competed in the Central Conference of the MILO Basketball Championship at the Indoor Sports Hall, Package ‘B’ of the MKO Abiola Stadium in Abuja from the 12th to 19th of May, 2023 are Kebbi, Kogi, Nasarawa, and host FCT.

Others are Kaduna, Niger, Plateau, Benue and Sokoto states. The MILO Basketball Championship has grown tremendously from about 500 schools at its commencement in 1999. It now reaches over 150,000 individual players from over 10,000 schools across Nigeria every year.

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Spectra Present Instant Hyfiba Meal To Lagos NASSI

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Spectra Launches Hifiba Instant Meal

Spectra Industries Limited, home of functional foods has presented Instant Hyfiba Meal to the Nigerian Association Of Small Scale Industrialists (NASSI) Lagos Chapter.

The presentation on Wednesday is to show Lagos NASSI senior members how INSTANT HYFIBA MEAL is been prepared without wasting time or any form of energy.

Hyfiba meal

 

 

Spectra Launches Hifiba Instant Meal Spectra Launches Hifiba Instant Meal Spectra Launches Hifiba Instant Meal Spectra Launches Hifiba Instant Meal Spectra Launches Hifiba Instant Meal Spectra Launches Hifiba Instant Meal

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Energy-Efficient Ericsson Radios Win Red Dot Product Design Award

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Energy-Efficient Ericsson Radios Win Red Dot Product Design Award

Rashidat Okunlade Writes

Ericsson has once again shown that its industry design innovation is top-notch by winning this year’s Red Dot Product Design Award for two energy-efficient 5G radios.

In addition to the previously won 14 Red Dot awards, Ericsson has clinched the Red Dot Product Design Award 2023 for its dual-band Radio 4490 and ultra-lightweight Massive MIMO Radio AIR 3268 from the Ericsson Radio System portfolio. The latest distinction shows that apart from the aesthetics, Ericsson is successfully carrying out a design strategy that has energy efficiency in mind.

David Hammarwall, Head of Product Area Networks, Ericsson, says: “The Red Dot Design Awards for Radio 4490 and AIR 3268 are solid evidence that the effort we put into the human-centered design of our portfolio really pays off.  With reduced weight and power consumption, we are not only making products that are easy to carry and install but also more energy-efficient compared to previous generations.”

Dating back to 1955, the Red Dot Design Award is one of the biggest design competitions in the world, with around 20,000 entries per year. The jury, comprising international experts, evaluates products based on various criteria, constantly adapting to new technical, social, economic, and ecological requirements.

Commenting on the awards, Dr. Peter Zec, Founder, and CEO, Red Dot, says: “Companies and design studios from all over the world faced the professional judgment of the Red Dot Jury, international experts who examined a remarkable number of products in the course of the competition. In an evaluation process lasting several days, the submissions were thoroughly reviewed and assessed according inter alia to their design quality and degree of innovation. The fact that you emerged victorious from such a strong group of participants is testimony to the extraordinary quality of your products – a wonderful achievement! “

This year’s Red Dot Product Design Award reaffirms that the design effort Ericsson puts into product development – taking a smooth user experience into consideration – pays off in terms of churning out products that are not only aesthetically appealing but also help reduce energy usage and site footprint and are easy and efficient to install and maintain.

So far, Ericsson has won 14 Red Dot awards covering various parts of the company’s portfolio, from macro radios and advanced antenna solutions to indoor products like Ericsson Radio Dot, as well as MINI Link products. A special achievement was realized in 2020 with the” Best of the Best” award for Ericsson AIR 3239.

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